Buying Manager & Scrum Master at Defacto Perakende Tic. A.Ş.

Lead the buying strategy for men’s apparel, planning seasonal calendars and ensuring seamless execution from design to store placement. Manage sourcing operations with suppliers from China, Turkey, Egypt, Myanmar, Bangladesh and India, selecting fabrics and styles based on financial targets and trend analysis. Implement region-based buying (25-30% of the collection) to align with local customer needs. Oversee cost negotiations and determine the best sourcing locations for cost efficiency and market competitiveness. Ensure optimal in-store product placement, reviewing visual merchandising strategies and adjusting to maximize sales. Conduct daily sales tracking, monthly competitive analysis, and trading meetings to decide on reorders, stock adjustments, and new product investments. Act as Scrum Master for the Agile team, coordinating processes and optimizing team efficiency for product development.

Digital Product Manager at Defacto Perakende Tic. A.Ş.

Managed the men’s department across all online channels (company website, Trendyol, Zalando, Jumia, Namshi, Noon, etc.). Controlled content strategy, ensuring product visibility, proper placement of banners/slides, and season-specific online assortments. Conducted market research on competitors, introducing new online-exclusive styles to maintain competitive pricing and trend alignment. Monitored sales performance across digital platforms, optimizing best-selling styles for sustained revenue growth. Strategized inventory planning for digital sales, ensuring seamless replenishment of high-performing products.

Buyer & Sn. Buyer at Defacto Perakende Tic. A.Ş.

Following market trends and new developments to create new season collection. Developing new and regular fabric qualities in Turkey and in China to reach optimum source as price and quality. Costing with the suppliers from Turkey, Egypt and Bangladesh and reporting to Buying Manager to give final decision about where to buy. Conduct daily sales tracking, monthly competitive analysis, and trading meetings to decide on reorders, stock adjustments, and new product investments. Act as Product Owner for the Agile team, coordinating daily meetings and optimizing team in retrospectives.

Product & Production Merchandiser at Reha Tekstil Dis Tic. Ve San. A.Ş.

Developed women’s knitwear collections for Esprit, H&M, Bestseller, and American Eagle, collaborating with designers to meet client expectations. Handled cost negotiations and production management, ensuring timely deliveries while maintaining quality standards. Resolved fabric and production challenges, improving efficiency and minimizing delays.

Sourcing Merchandiser at Defacto Perakende Tic. A.Ş.

Managed supplier negotiations and cost optimizations for production in Egypt, India, and Bangladesh. Allocated orders based on supplier capacity, quality standards, and lowest FOB prices. Tracked production processes, ensuring suppliers met deadlines and quality benchmarks.