Graduating with a Psychology degree over 30 years ago, I began my career at the BBC (then BBC Worldwide), where I spent three years gaining a strong foundation in media, advertising, marketing, and research.
Graduating with a Psychology degree over 30 years ago, I began my career at the BBC (then BBC Worldwide), where I spent three years gaining a strong foundation in media, advertising, marketing, and research.
Eager to broaden my experience, I moved to boutique agency Mediator, progressing from Senior Account Executive to Senior Account Manager. From there, I built deep expertise across a range of high-end BTL agencies, working across sales promotion, direct mail, TV, experiential, and the early evolution of digital marketing.
I later spent 10 years at a start-up, rising to Client Service Director and Board Director, before founding my own boutique agency, Sayhello.
For 11 years, I successfully led Sayhello, developing brand strategies and campaigns for blue-chip clients across health, medical, pharmaceutical, sport, fashion, property, and nutrition sectors.
Over time, I found my role shifting away from the creative and strategic work I love, toward operational and administrative demands. This prompted a return to my original passion — psychology.
Now qualified as a Psychotherapist, I bring together decades of marketing expertise with a deep understanding of human behaviour.
I specialise in:
Brands I have delivered strategic and creative planning and managed 360 omni channel campaigns. Some locally, globally and internationally but all with a difference.
Please feel free to ask for any of the above
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