Arianna Goldoni

Available to hire

Hello, I’m Arianna Goldoni, a Milan-based Digital Product Manager and Gamification Specialist.

About

Hello, I’m Arianna Goldoni, a Milan-based Digital Product Manager and Gamification Specialist. I bring over five years of experience in UX/UI design, edtech, and B2B digital consulting, with a multidisciplinary mindset that blends design thinking, AI prototyping, and gamification to drive product adoption and business impact. I have a proven track record of scaling products from audits to MVPs across Italian mid-size enterprises and startups, boosting engagement by up to 89% through AI-enabled prototyping and family/school gamification.\n\nI lead cross-functional teams (10+ people), optimize SaaS workflows, and design end-to-end lifecycles with a strong emphasis on accessibility and inclusive design. My toolkit spans Figma, Claude, Studio AI, Agile roadmapping, and UX research; I also bridge education and technology with empathy mapping and user research to deliver human-centered experiences at scale. I’m passionate about mentoring, experimentation, and shaping AI-powered products that delight users and deliver measurable value.

  • 5 years' experience
  • Joined February 2026

Languages

  • ItalianFluent
  • EnglishFluent
  • FrenchIntermediate
  • GermanIntermediate

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Education
  • Professional Services
  • Manufacturing
  • Retail

More experts in Milan, Italy

Work experience· 12 roles

Freelance Digital Transformation Consultant · Freelance / Various Italian SMEs & StartupsAug 2024 – Present · 2 yrs 4 mos

Led digital transformation for Italian mid-sized enterprises (food, events, quick commerce) and startups; created 15+ projects from strategic audits to AI-powered MVPs; conducted audits and designed Studio AI/Cloud prototypes; developed AI roadmaps and gamification strategies; delivered 6-8 week MVP cycles; optimized processes with data analytics, automation and AI prototyping.

Freelance Digital Product Designer & AI Transformation Consultant · Independent / FreelanceAug 2024 – Present · 2 yrs 4 mos

Led digital transformation for Italian mid-size enterprises and startups (food, events, quick commerce); created 15+ projects from strategic audits to AI-powered MVPs; conducted audits and prototyped AI-driven solutions; designed AI roadmaps, ML integrations, and MVP cycles; collaborated on Orlando AI vendor tool with AC Finance; automated processes via data analytics and IBM Design Thinking.

Founder / Beauty Designer / Content Creator / Speaker · The Beauty AdventuresFeb 2024 – Present · 2 yrs 10 mos

Hybrid freelance focused on human-centered insights in beauty, travel and design; served 100+ global clients; led empathy mapping, cross-cultural adaptation of AI UX insights; public speaking workshops; color analysis and styling.

Co-founder / Education Lab / Orientation Psychologist partner · EdTech Platform (undisclosed)Feb 2024 – Present · 2 yrs 10 mos
Freelance Creative Designer / AI UX Consultant · The Beauty AdventuresFeb 2024 – Present · 2 yrs 10 mos
Product Designer / Mentor · Futurely (MIT/Harvard) / GIGI Edu LabMar 2023 – Mar 2024 · 1 yr 1 mo
Mentor / Product Designer · Futurely (MIT / Harvard)Mar 2023 – Mar 2024 · 1 yr 1 mo
UX/UI Developer · VesendaFeb 2021 – Aug 2021 · 7 mos

Education· 9

Executive Master in UX Design & Information Architecture · IULM, Milan2017 – 2018
Master in Fashion Journalism · University of the Arts London2017
Master in Communication Theory & Technology · University of Milano-Bicocca2018 – 2021
Bachelor’s Degree in Communication Sciences · University of Bologna2015 – 2018

Certifications and awards

IBM Design Thinking Certification2030 – 2026
Empathy Mapping & Inclusive Design - SEN2030 – 2026
IBM Design Thinking Certification2030 – 2026

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