I'm a senior designer and illustrator with 10+ years of experience leading brand identity, integrated campaigns and visual storytelling across digital and print. I'm currently shaping outcomes at BBVA, where I progressed from Senior Designer to Associate Art Director, guiding multidisciplinary teams, developing brand guidelines, and driving engagement with data-driven campaigns.…

Gonzalo Beltrán

I'm a senior designer and illustrator with 10+ years of experience leading brand identity, integrated campaigns and visual storytelling across digital and print. I'm currently shaping outcomes at BBVA, where I progressed from Senior Designer to Associate Art Director, guiding multidisciplinary teams, developing brand guidelines, and driving engagement with data-driven campaigns.…

Available to hire

I’m a senior designer and illustrator with 10+ years of experience leading brand identity, integrated campaigns and visual storytelling across digital and print.

I’m currently shaping outcomes at BBVA, where I progressed from Senior Designer to Associate Art Director, guiding multidisciplinary teams, developing brand guidelines, and driving engagement with data-driven campaigns.

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Language

Spanish; Castilian
Fluent
English
Advanced
French
Intermediate

Work Experience

Senior Designer / Associate Art Director at BBVA IMPLANT (Talent&CIB)
September 1, 2021 - Present
Elevated to Associate Art Director in BBVA CIB after successfully leading high impact campaigns for the bank. Led creative strategy and visual execution from pitch to launch, driving a 15% increase in engagement on average. Directed multidisciplinary teams across video, motion and digital design. Managed junior designers, providing feedback, creative direction and design reviews.
Graphic Designer at DUSNIC WEB DESIGN & DIGITAL MARKETING AGENCY
April 1, 2017 - August 31, 2021
Designed websites and digital marketing assets, delivering cohesive brand experiences for clients. Collaborated with copywriters and developers to ensure aligned branding and messaging across platforms.
Graphic Designer at THESAURUS & M.M. WINERY
February 1, 2014 - April 30, 2016
Designed visual identities, packaging and marketing materials for wine lines; produced product photography and designed new wine catalogues; developed marketing formats for restaurants, hotels and wine bars.
Creative Director - Freelance at Gon Beltran Studio
August 1, 2020 - March 30, 2024
Directed product launches and design for startups; developed brand guidelines, visual identities and art direction playbooks; collaborated with copywriters, video producers and developers to maintain cohesive brand experiences.

Education

Master in Professional Illustration at Barreira Art and Design School Valencia
January 11, 2030 - January 1, 2019
Bachelor of Industrial Design and Product Development Engineering at UVa – Valladolid
September 1, 2016 - January 31, 2016

Qualifications

Finalist for the 5th MAKMA International Poster Award
January 1, 2025 - January 1, 2025
Apila Ediciones 2022 First Printing Award Best 100 children’s book
January 1, 2022 - January 1, 2022
Tenderetes Illustration Festival 18th Edition, Valencia
January 1, 2019 - January 1, 2019

Industry Experience

Financial Services, Software & Internet, Media & Entertainment, Professional Services, Education, Consumer Goods