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I'm Gonçalo Henriques, a growth leader focused on turning great products into self-sustaining growth engines. I blend UX, data, and experimentation to craft product experiences that sell themselves. At Roofr, Krisp, and OutSystems, I’ve led product-led growth initiatives that delivered tangible SaaS outcomes and built cross-functional teams that ship with velocity. At the core, I’m obsessed with turning insights into value. My Product-Led Growth Playbook distills proven frameworks into actionable systems, helping teams optimize onboarding, activation, and retention while driving measurable revenue impact.…I'm Gonçalo Henriques, a growth leader focused on turning great products into self-sustaining growth engines. I blend UX, data, and experimentation to craft product experiences that sell themselves. At Roofr, Krisp, and OutSystems, I’ve led product-led growth initiatives that delivered tangible SaaS outcomes and built cross-functional teams that ship with velocity. At the core, I’m obsessed with turning insights into value. My Product-Led Growth Playbook distills proven frameworks into actionable systems, helping teams optimize onboarding, activation, and retention while driving measurable revenue impact.

Gonçalo Henriques

Growth Marketer, AI Engineer, AI Developer, +1

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I'm Gonçalo Henriques, a growth leader focused on turning great products into self-sustaining growth engines. I blend UX, data, and experimentation to craft product experiences that sell themselves. At Roofr, Krisp, and OutSystems, I’ve led product-led growth initiatives that delivered tangible SaaS outcomes and built cross-functional teams that ship with velocity. At the core, I’m obsessed with turning insights into value. My Product-Led Growth Playbook distills proven frameworks into actionable systems, helping teams optimize onboarding, activation, and retention while driving measurable revenue impact.…I'm Gonçalo Henriques, a growth leader focused on turning great products into self-sustaining growth engines. I blend UX, data, and experimentation to craft product experiences that sell themselves. At Roofr, Krisp, and OutSystems, I’ve led product-led growth initiatives that delivered tangible SaaS outcomes and built cross-functional teams that ship with velocity. At the core, I’m obsessed with turning insights into value. My Product-Led Growth Playbook distills proven frameworks into actionable systems, helping teams optimize onboarding, activation, and retention while driving measurable revenue impact.

Available to hire

I’m Gonçalo Henriques, a growth leader focused on turning great products into self-sustaining growth engines. I blend UX, data, and experimentation to craft product experiences that sell themselves. At Roofr, Krisp, and OutSystems, I’ve led product-led growth initiatives that delivered tangible SaaS outcomes and built cross-functional teams that ship with velocity.

At the core, I’m obsessed with turning insights into value. My Product-Led Growth Playbook distills proven frameworks into actionable systems, helping teams optimize onboarding, activation, and retention while driving measurable revenue impact.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

PLG Mentor at GrowthMentor

March 1, 2025 - Present

Mentoring founders and teams on PLG strategy, activation, and retention.

Lead Product Manager, Growth at Roofr

August 1, 2022 - February 1, 2025

Owned PLG and growth experimentation roadmap across product, marketing, design, and sales. Led cross-functional team of 5 (PMM, Eng, Design, Analyst, RevOps). Revamped signup experience (+30% registration rate); redesigned onboarding (+244% transactional revenue); increased subscription retention by 15% through UX and lifecycle improvements; conducted 50+ experiments; led user research projects identifying new product opportunities.

Senior Product Manager, Growth at Krisp

June 1, 2021 - May 1, 2022

Remote growth PM hire; owned experimentation and growth systems from scratch. Defined A/B testing frameworks and lifecycle metrics; ran experiments improving upgrade conversion by 12%; integrated Amplitude; built dashboards; developed internal templates and processes (EDGE) to accelerate velocity.

Course Instructor - PLG at Armenian Code Academy

March 1, 2022 - April 1, 2022

Taught product-led growth to aspiring PMs; mentored students on growth projects.

Senior Product Manager, Growth at OutSystems

October 1, 2020 - June 1, 2021

Co-led PLG transformation initiatives; rolled out events tracking plans and experimentation documentation; designed internal growth training and playbooks; championed growth pod structure and experimentation cadence.

Product Owner at A-to-Be

September 1, 2019 - October 1, 2020

Led backlog and requirements, alignment with stakeholders, UX improvements and delivery.

Product Engineer at Seedrs

July 1, 2018 - August 1, 2019

Bridge between product and engineering; translated needs between PMs and engineers; contributed to product development; advised entrepreneurs on PM practices.

Engineering Manager at James (formerly CrowdProcess)

February 1, 2017 - July 1, 2018

Led the Engineering team, managed scrum ceremonies, sprints, and technical solutions; hired top talent; worked on microservices APIs (Python, React, Elasticsearch).

Freelancer — Product & Engineer Consultant

March 1, 2015 - February 1, 2017

Provided product development, roadmap prioritization, customer feedback, and engineering for several startups; advised on product-market fit.

Contractor — Mobile Application Developer at Various

October 1, 2013 - March 1, 2015

Participated in Y Combinator S14; responsible for mobile UX, roadmap, feature prioritization, and user research for Impraise, Jogabo, and Weclipse.

Founder & Head of Product at Mobigeek Studios

March 1, 2013 - October 1, 2013

Led product development, vision, strategy, roadmap; raised seed round; managed a team of 8; developed IPs including a Pokemon GO-like prototype and real-time browser MMORPG framework.

Founder & Product Lead at GoClapp

March 1, 2012 - March 1, 2013

Product development; vision and strategy; roadmap; prioritization; UX and user research; client acquisition; pitching and engineering.

Business Manager, Product Manager at ISCTE BGI Finalist ActualSales

November 1, 2009 - March 1, 2012

Product development; vision, strategy, roadmap; UX, user research, customer acquisition; team leadership; ROI; conversions; sales funnel; marketing; growth hacking.

Web / iOS Developer

June 1, 2008 - November 1, 2009

Developed landing pages and web pages; mobile payment integration; JavaScript; created ad banners.

Software Engineer Intern at Zon Lusomundo

January 1, 2007 - January 1, 2007

Intern; developed Lusomundo's first independent website; frontend and backend; XML parser for cinema schedules.