Gonçalo Henriques
I'm Gonçalo Henriques, a growth leader focused on turning great products into self-sustaining growth engines. I blend UX, data, and experimentation to craft product experiences that sell themselves.
About
I’m Gonçalo Henriques, a growth leader focused on turning great products into self-sustaining growth engines. I blend UX, data, and experimentation to craft product experiences that sell themselves. At Roofr, Krisp, and OutSystems, I’ve led product-led growth initiatives that delivered tangible SaaS outcomes and built cross-functional teams that ship with velocity.
At the core, I’m obsessed with turning insights into value. My Product-Led Growth Playbook distills proven frameworks into actionable systems, helping teams optimize onboarding, activation, and retention while driving measurable revenue impact.
- 18 years' experience
- Joined December 2025
Languages
- EnglishAdvanced
Industry experience
- Software & Internet
Work experience· 15 roles
Mentoring founders and teams on PLG strategy, activation, and retention.
Owned PLG and growth experimentation roadmap across product, marketing, design, and sales. Led cross-functional team of 5 (PMM, Eng, Design, Analyst, RevOps). Revamped signup experience (+30% registration rate); redesigned onboarding (+244% transactional revenue); increased subscription retention by 15% through UX and lifecycle improvements; conducted 50+ experiments; led user research projects identifying new product opportunities.
Taught product-led growth to aspiring PMs; mentored students on growth projects.
Education
Certifications and awards
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