Gonzalo Navia

Managed and oversaw digital advertising investments for Unidad Editorial’s media brands: El Mundo, Marca, Telva, YoDona, and Fuerade Serie. Built and maintained relationships with clients and agencies, led onboarding and training, and developed commercial proposals and campaigns for key moments (e.g., Christmas, Black Friday). Coordinated cross-functionally to optimize investments and outcomes across digital channels.

Hired to build the Customer Success function from the ground up, defining processes, structure, and client relationship model in the Ed Tech space. Full ownership of national educational accounts: platform implementation, ongoing support, usage analysis, and contract renewals (Account Management · Client Retention · B2B SaaS). Designed and executed tailored digital strategies to boost platform adoption in schools, including hands-on training for teachers and staff (Digital Strategy · Onboarding · User Adoption). Promoted the use of AI tools for academic orientation and data-driven insights, collaborating with product teams to align tech improvements with real user needs (Artificial Intelligence · Product Feedback · Education Analytics).

Responsible for managing and overseeing digital advertising investments for Unidad Editorial and its publications (El Mundo, Marca, Telva, Yo Dona, Fuerade Serie). Built direct relationships with clients and agencies (Big Five) across markets, led trainings for agencies and clients, and designed commercial proposals and strategies for key moments of the year.