Available to hire
Hi, I’m Gonzalo Navia. I’m a results-driven client success and digital marketing professional with experience in edtech growth and cross-border campaigns across the US, LATAM, and Europe. I thrive on building scalable processes, defining go-to-market strategies, and leading multi-disciplinary teams to drive platform adoption and customer retention.
I excel at designing tailored digital strategies for educators, leveraging AI-powered insights, and turning data into actionable improvements. I enjoy partnering with product and sales teams to align client needs with product initiatives and measurable outcomes.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Spanish; Castilian
Fluent
English
Fluent
Work Experience
Client Success Manager at Growth Road (Startup Education Tech)
July 31, 2025 - September 8, 2025Full ownership of the Customer Success function from the ground up, defining processes, structure, and client relationships. Managed national education accounts, oversaw platform implementation, ongoing support, usage analysis, and contract renewals; collaborated with product and sales to upsell and refine the customer journey.
Brand Partnership Manager, Social Media at Unidad Editorial
July 31, 2025 - September 8, 2025Responsible for managing and overseeing digital advertising investments for Unidad Editorial and its publications (El Mundo, Marca, Telva, Yo Dona, Fuerade Serie). Built direct relationships with clients and agencies (Big Five) across markets, led trainings for agencies and clients, and designed commercial proposals and strategies for key moments of the year.
Digital Manager at WPP-Mindshare
September 30, 2022 - September 8, 2025Managed the Spanish market for Mindshare's programmatic platform, including client acquisition and upsell. Led training sessions for agencies and clients, supervised creative assets, and performed ongoing performance analysis. Delivered weekly, monthly, and QBRs to demonstrate results and inform optimizations.
Senior Account Manager at ASK LOCAL - Programmatic Media Agency
September 30, 2021 - September 8, 2025Managed the Spanish market for ASK Local's programmatic platform, including client acquisition, upsell, and negotiation. Led training sessions for agencies and clients, and oversaw the activation of creative assets and campaign performance.
Account Manager at X (Twitter) - Social Media Company
December 31, 2019 - September 8, 2025Managed advertising, relationships, and investments with Tier 1 clients on Twitter across Iberia. Clients included Iberia, Disney, Nestlé, Danone, Warner, PlayStation, Nintendo, and Carrefour. Led training sessions for agencies and clients and supervised campaigns, analyzing results and presenting findings.
Digital & Social Media Manager at Karolina Zmarlak Studio
August 31, 2014 - September 8, 2025Responsible for the brand's overall digital communication. Presented a case for digital transformation in Social Media and achieved presence on main digital channels in the fashion sector; created and optimized content for digital channels.
Consultor Digital at D’expósito & Partners
December 31, 2014 - September 8, 2025Freelance project focusing on digital strategy, campaign optimization, and training for creative teams; developed analyses and commercial proposals to improve strategy and results.
Digital & Social Media Manager at ZGroup Marketing
January 31, 2014 - September 8, 2025Responsible for the agency's digital communications. Designed and executed content strategies, organic campaigns, and site improvements; expanded digital channels and managed relationships with suppliers and clients in the Hollywood entertainment sector; led social media activations for brands and celebrities.
Digital Manager at Philip Morris International - Client
April 30, 2018 - September 8, 2025Managed digital campaigns for Philip Morris; coordinated activation, tracking, and results for Email Marketing and CRM initiatives; improved website UX with Google Analytics, Tableau, and AWS. Led a regional project enabling login via social accounts to increase leads and reduce bounce rate.
Sr Account Manager at Internet Media Services
April 30, 2017 - September 8, 2025Managed advertising investments for clients in the Mass Consumption vertical, representing Twitter in LATAM. Served high-profile brands (McDonald's, Danone, Burger King, Coca-Cola, Nestlé), oversaw campaigns, analyzed results, and delivered training to agencies. Implemented livestream formats and led post-campaign analyses.
Client Success Manager at Growth Road (Startup Education) - Madrid, Spain
July 1, 2025 - September 8, 2025Hired to build the Customer Success function from the ground up in the EdTech space. Defined processes, structure, and client relationship models; owned onboarding and ongoing support; performed usage analysis and renewal management; collaborated with product and sales to align improvements with real user needs; drove customer retention and satisfaction in a 2B SaaS context.
Brand Partnership Manager, Social Media at Unidad Editorial - Madrid, Spain
July 1, 2025 - September 8, 2025Managed digital advertising investments for Unidad Editorial’s brands (El Mundo, Marca, Telva, YoDona, Fuerade Serie); built and maintained client relationships; led strategic briefs, social listening, budgeting, and cross-platform campaigns to grow brand presence and revenue.
Digital Manager at WPP-Mindshare - Madrid, Spain
September 1, 2022 - September 8, 2025Oversaw the Nespresso account across Spain, Portugal, and Italy; led digital campaigns across Social Media, Search, Programmatic, and Affiliate channels; defined budgets, guided activation, and performed post-campaign analysis; managed a team of 8 specialists and collaborated with agencies to optimize performance.
Sr Account Manager at ASK LOCAL - Programmatic Media Agency, Madrid, Spain
September 1, 2021 - September 8, 2025Managed the Spanish market for ASK LOCAL's programmatic platform; acquired new clients, upsold, and negotiated; led trainings for agencies and clients; supervised creative assets and campaign activations; delivered post-campaign analysis and revenue growth.
Account Manager at X (Twitter) - Social Media Company, Madrid, Spain
December 1, 2019 - September 8, 2025Managed advertising and relationships with Tier 1 clients on Twitter (Iberia, Disney, Nestlé, Danone, Warner, Playstation, Nintendo, Carrefour); led training sessions for agencies and clients; supervised campaigns and results reporting; developed commercial proposals for key moments.
Digital Consultant at D’expósito & Partners - Advertising Agency, New York, USA
December 1, 2014 - September 8, 2025Freelance project focused on digital improvement projects; delivered training for creative teams on digital strategies and analytics; developed improved strategy and proposals to optimize client engagement.
Digital & Social Media Manager at Karolina Zmarlak Studio - Retail, New York, USA
August 1, 2014 - September 8, 2025Managed the brand's digital communications and presence; pitched digital transformation; created and optimized content for the website and social channels to position the brand in its niche.
Digital & Social Media Manager at ZGroup Marketing - Marketing Agency, Los Angeles, USA
January 1, 2014 - September 8, 2025Led the agency's digital communication; designed content strategies and organic campaigns; expanded digital channels and improved communication with suppliers and clients; led social media activations for brands and Hollywood celebrities.
Client Success Manager - Startup Education at Growth Road
July 31, 2025 - September 8, 2025Hired to build the Customer Success function from the ground up, defining processes, structure, and client relationship model in the Ed Tech space. Full ownership of national educational accounts: platform implementation, ongoing support, usage analysis, and contract renewals (Account Management · Client Retention · B2B SaaS). Designed and executed tailored digital strategies to boost platform adoption in schools, including hands-on training for teachers and staff (Digital Strategy · Onboarding · User Adoption). Promoted the use of AI tools for academic orientation and data-driven insights, collaborating with product teams to align tech improvements with real user needs (Artificial Intelligence · Product Feedback · Education Analytics).
Brand Partnerships Manager, Social Media at Unidad Editorial
July 31, 2025 - September 8, 2025Managed and oversaw digital advertising investments for Unidad Editorial’s media brands: El Mundo, Marca, Telva, YoDona, and Fuerade Serie. Built and maintained relationships with clients and agencies, led onboarding and training, and developed commercial proposals and campaigns for key moments (e.g., Christmas, Black Friday). Coordinated cross-functionally to optimize investments and outcomes across digital channels.
Digital Manager at WPP Mindshare
September 30, 2022 - September 8, 2025Managed the Spain, Portugal, and Italy digital communications accounts; acted as the main point of contact for Nestlé in these markets; led performance presentations, weekly/monthly reviews, and quarterly business reviews; oversaw a team of 8 specialists across digital channels; coordinated client activations and cross-functional teams.
Senior Account Manager at ASK LOCAL - Programmatic Media Agency
September 30, 2021 - September 8, 2025Managed advertising, client relationships, and investments for Tier 1 Twitter clients in LATAM; led onboarding and negotiations; delivered training sessions for agencies and clients; supervised campaigns and analyzed results; crafted commercial proposals for major moments and campaigns.
Sr Account Manager at Internet Media Services
April 30, 2017 - September 8, 2025Argentina & Spain: Managed advertising, commercial relationships, and investments for Mass Consumption clients; represented Twitter in LATAM; main contact for Nestlé in Spain, Portugal, and Italy; developed training and onboarding; led client communications and campaign performance reviews.
Digital Manager at Internet Media Services
April 30, 2017 - September 8, 2025Managed the Spain, Portugal, and Italy markets, overseeing digital communications; cross-market client coordination and strategy; led performance presentations and cross-functional collaboration.
Digital & Social Media Manager at Philip Morris International - Client
April 30, 2018 - September 8, 2025Responsible for managing advertising and developing digital projects; activation tracking and results presentation for digital campaigns (CRM, Lead Generation, Email Marketing); improved website UX using Google Analytics, Tableau, and AWS; led a regional project enabling access to brand websites via social media accounts and increasing leads.
Consultor Digital at D’expósito & Partners
December 31, 2014 - September 8, 2025Freelance project focusing on digital improvements in advertising campaigns; led training sessions for creative teams on digital strategies; delivered analytics-driven proposals to optimize results.
Digital & Social Media Manager at Karolina Zmarlak Studio
August 31, 2014 - September 8, 2025Responsible for the brand's overall digital communication; delivered a pitch on digital transformation in Social Media that was implemented; achieved presence on main digital channels in the fashion sector; created and optimized content for digital channels.
Digital & Social Media Manager at ZGroup Marketing
January 31, 2014 - September 8, 2025Managed agency's digital communication; designed and executed content strategies, organic campaigns, and best practices; expanded digital channels and improved brand visibility; facilitated communication with suppliers and clients in Hollywood entertainment; led social media activation campaigns.
Consultor Digital at D’expósito & Partners
December 31, 2014 - September 8, 2025Freelance project focusing on digital improvements and training for agencies; led training sessions on digital strategies and analytics; prepared commercial proposals.
Client Success Manager at Growth Road
July 1, 2025 - September 8, 2025Hired to build the Customer Success function from the ground up in the EdTech space; defined processes, structure, and client relationship model; owned platform adoption, ongoing support, usage analysis, and contract renewals for national educational accounts; promoted AI-driven insights and aligned tech improvements with user needs.
Brand Partnership Manager, Social Media at Unidad Editorial
July 1, 2025 - September 8, 2025Managed digital advertising investments for Unidad Editorial and its publications (El Mundo, Marca, Telva, Yo Dona, Fuera de Serie); built client relationships across markets; designed and pitched commercial proposals; led internal training programs to drive digital transformation; oversaw activation across channels (LinkedIn, Meta, Twitch, TikTok).
Senior Account Manager at Ask LocalA (Programmatic Media Agency)
September 30, 2021 - September 8, 2025Managed the Spanish market for the programmatic platform; developed strategies based on client briefs; led training sessions for agencies and clients; supervised creative assets and campaign activation; post-campaign analysis and reporting; coordinated a team of 3 implementers.
Digital Manager at Philip Morris International - Client
April 1, 2018 - September 8, 2025Managed digital campaigns for Philip Morris; coordinated activation, tracking and results presentation across Email Marketing, CRM, and Lead Generation; collaborated with creative/implementation agencies; improved UX using Google Analytics, Tableau, and AWS; led a regional project enabling login via social accounts to increase leads and reduce bounce rate.
Sr Account Manager at Internet Media Services
April 1, 2017 - September 8, 2025Managed advertising investments for Mass Consumption clients in LATAM representing Twitter; developed relationships with McDonald's, Danone, Burger King, Coca-Cola, Nestlé; oversaw campaigns, analyzed results, and presented insights; designed commercial proposals; trained leading agencies; implemented livestreams in LATAM.
Consultor Digital at D’expósito & Partners
December 31, 2014 - September 8, 2025Freelance project focusing on digital improvement projects and trend analysis for ads; led training for creative teams; developed analysis and commercial proposals; improved work dynamics and client service.
Digital & Social Media Manager at Karolina Zmarlak Studio
August 31, 2014 - September 8, 2025Brand's digital communications; pitched digital transformation in Social Media; achieved presence on main digital channels in the fashion sector; produced and optimized content for digital channels.
Digital & Social Media Manager at ZGroup Marketing
January 31, 2014 - September 8, 2025Agency's digital communications; designed content strategies, organic campaigns; improved website and added social channels; led social media activations for brands and Hollywood celebrities.
Digital Manager at WPP Mindshare
September 1, 2022 - September 1, 2022Managed the Nespresso account for Spain, Portugal, and Italy markets; oversaw digital campaigns, optimization, and cross-channel performance across the region.
Senior Account Manager at Ask Localia - Programmatic Media Agency
September 1, 2021 - September 1, 2021Managed the Spain market for Ask Locala's programmatic platform; developed strategies based on client briefs, acquired new clients, and led training sessions for agencies. Key clients included IKEA, Decathlon, Carrefour, LEGO, and Loewe.
Account Manager at X (Twitter) - Social Media Company
December 1, 2019 - December 1, 2019Managed advertising, relationships, and investments with Tier 1 clients on Twitter in Iberia. Clients included Iberia, Disney, Nestlé, Danone, Warner, PlayStation, Nintendo, and Carrefour. Led trainings for agencies and developed commercial proposals.
Digital Consultant at D’expósito & Partners - Advertising Agency
December 1, 2014 - December 1, 2014Freelance project focusing on digital improvement initiatives; trained creative teams on digital strategies and analytics; developed proposals that optimized workflow and client service.
Digital & Social Media Manager at Karolina Zmarlak Studio
August 1, 2014 - August 1, 2014Led the brand’s overall digital communications; established presence across main digital channels in fashion; produced and optimized content for digital channels and website.
Digital & Social Media Manager at ZGroup Marketing
January 1, 2014 - January 1, 2014Directed the agency’s digital communication; designed content strategies, organic campaigns, and improvements to the website; launched social channels and led campaigns featuring brands and Hollywood celebrities.
Education
CERTIFICATE AI FOR MARKETING at KSCHOOL
January 1, 2025 - September 8, 2025MASTER’S DEGREE IN MARKETING MANAGEMENT AND COMMERCIAL STRATEGY at EAE BUSINESS SCHOOL
January 1, 2018 - September 8, 2025CERTIFICATE IN MARKETING: SOCIAL MEDIA & WEB ANALYTICS at UCLA
January 1, 2012 - September 8, 2025BACHELOR’S DEGREE IN ADVERTISING at UNIVERSITY OF PALERMO
January 1, 2011 - September 8, 2025Master’s Degree in Marketing Management and Commercial Strategy at EAE Business School
January 11, 2030 - January 1, 2018Certificate AI for Marketing at KSCHOOL
January 11, 2030 - January 1, 2025Certificate in Marketing: Social Media & Web Analytics at UCLA
January 11, 2030 - January 1, 2012Bachelor’s Degree in Advertising at University of Palermo
January 11, 2030 - January 1, 2011Master’s Degree in Marketing Management and Commercial Strategy at EAE Business School
January 11, 2030 - January 1, 2018Certificate in Marketing: Social Media & Web Analytics at UCLA
January 11, 2030 - January 1, 2012Bachelor’s Degree in Advertising at University of Palermo
January 11, 2030 - January 1, 2011Certificate AI for Marketing at KSCHOOL
January 1, 2025 - September 8, 2025Certificate AI for Marketing at KSCHOOL
January 11, 2030 - January 1, 2025Master’s Degree in Marketing Management and Commercial Strategy at EAE Business School
January 11, 2030 - January 1, 2018Certificate in Marketing: Social Media & Web Analytics at UCLA
January 11, 2030 - January 1, 2012Bachelor’s Degree in Advertising at University of Palermo
January 11, 2030 - January 1, 2011Master’s Degree in Marketing Management and Commercial Strategy at EAE Business School
January 11, 2030 - January 1, 2018Certificate AI FOR MARKETING at KSCHOOL
January 11, 2030 - January 1, 2025Certificate in Marketing: Social Media & Web Analytics at UCLA
January 11, 2030 - January 1, 2012Bachelor’s Degree in Advertising at University of Palermo
January 11, 2030 - January 1, 2011Qualifications
CERTIFICATE AI FOR MARKETING
January 1, 2025 - September 8, 2025MASTER’S DEGREE IN MARKETING MANAGEMENT AND COMMERCIAL STRATEGY
January 1, 2018 - September 8, 2025CERTIFICATE IN MARKETING: SOCIAL MEDIA & WEB ANALYTICS
January 1, 2012 - September 8, 2025BACHELOR’S DEGREE IN ADVERTISING
January 1, 2011 - September 8, 2025Certificate AI for Marketing
January 11, 2030 - January 1, 2025Certificate in Marketing: Social Media & Web Analytics
January 11, 2030 - January 1, 2012Master’s Degree in Marketing Management and Commercial Strategy
January 11, 2030 - January 1, 2018AI for Marketing Certificate
January 1, 2025 - September 8, 2025Certificate in Marketing: Social Media & Web Analytics
January 1, 2012 - September 8, 2025Certificate AI for Marketing
January 11, 2030 - January 1, 2025Certificate in Marketing: Social Media & Web Analytics
January 11, 2030 - January 1, 2012Certificate AI FOR MARKETING
January 11, 2030 - January 1, 2025Certificate in Marketing: Social Media & Web Analytics
January 11, 2030 - January 1, 2012Industry Experience
Media & Entertainment, Retail, Education, Professional Services, Software & Internet, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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