Freelance Writing and Marketing at Good Life Digital

Before formalising the business under the Good Life Digital name, I built hands-on experience through a combination of content-led brand building, digital projects, and editorial work, with a strong focus on wine, lifestyle, and audience engagement. This included creating and growing Good Life Éire, my public-facing content platform focused on wine, travel, and everyday life in Ireland. Starting from zero followers, the account grew rapidly through consistent, audience-led content: - Instagram grew more than 10× in five months (+2,997 followers; +1,184%) - TikTok grew nearly 9× in the same period (+999 followers; +768%) - November–December 2025 marked the strongest growth period, with +2,115 Instagram followers and +321 TikTok followers in one month Alongside content creation, I worked across web development and digital communications projects for organisations including Blackrock College RFC, Ranelagh Community Response, and the American Women’s Club of Dublin, supporting website management, digital updates, and audience-facing communications. Earlier work also included owning and writing the Molly Does Adulting blog, and contributing editorial pieces to platforms such as Medium and The Mighty — experience that strengthened my approach to tone, storytelling, and clarity. Together, this work laid the foundation for Good Life Digital today: freelance content and communications support for wine brands and retailers, grounded in real audience insight, practical execution, and commercially minded storytelling.

Marketing & Sales Executive at Cassidy Wines

Supported the commercial and sales teams through the coordination and delivery of marketing and communications materials across a fast-moving retail environment. Managed the design, production, and distribution of printed materials including menus, brochures, tasting booklets, margin reports, and price lists, ensuring accuracy, consistency, and alignment with customer branding requirements. Worked closely with internal stakeholders to provide day-to-day sales and marketing support, helping maintain clarity and momentum across multiple projects and timelines. Supported both internal and external events, from trade tastings to monthly sales meetings, coordinating logistics, printed collateral, and on-site setup to ensure smooth execution.

Communications Manager at Blackrock College RFC

Led communications and operational coordination for a community-driven sports organisation, supporting digital growth, events, and stakeholder engagement across a complex volunteer-led environment. - Managed content and communications across social, website, blog, and newsletter, driving organic growth (LinkedIn +202%, Instagram +25%, newsletter +10%) - Improved internal systems across communications and administration to increase efficiency and day-to-day clarity - Redesigned and managed the club website, adding online ticketing and a supporters’ store - Planned and delivered events, including fundraisers, match-day functions, and member events - Supported governance and partnerships through media liaison, sponsor coordination, and stakeholder communications

Marketing Operations and Event Specialist at MathWorks

Marketing Campaign Execution (Digital & Offline); Wine Trade & Consumer Events; Content Creation & Copywriting; Social Media & Community Management; Email Marketing & Newsletters; Website Management & Updates; Brand Guidelines & Asset Coordination; Event Planning, Logistics & On-Site Support; Stakeholder, Vendor & Print Management.

Communications Manager at American Women's Club of Dublin (AWCD)

Project-managed seminars, webinars, and marketing-led events across the Americas, Europe, and Asia. Executed digital event promotions and coordinated logistics, communications, and post-event follow-up. Partnered with sales and marketing teams to support lead generation and customer engagement.

Communications Chair at Blackrock College Rugby Football Club

Led communications for the club, coordinating branding, messaging, and channels; supported events and the club’s calendar; collaborated with sponsors and volunteers to maximise reach.