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I’m Kim Wright, a results-driven PPC and paid search strategist with a track record of building profitable online customer acquisition programs for brands of all sizes. Working remotely with clients and agencies, I optimize Google and Bing Ads to drive growth across ecommerce, apparel, and service sectors. I thrive on turning data into action, mentoring teams, and delivering scalable marketing programs. When I’m not optimizing campaigns, I enjoy sharing training, best practices, and building lasting partnerships that fuel sustainable growth.…I’m Kim Wright, a results-driven PPC and paid search strategist with a track record of building profitable online customer acquisition programs for brands of all sizes. Working remotely with clients and agencies, I optimize Google and Bing Ads to drive growth across ecommerce, apparel, and service sectors. I thrive on turning data into action, mentoring teams, and delivering scalable marketing programs. When I’m not optimizing campaigns, I enjoy sharing training, best practices, and building lasting partnerships that fuel sustainable growth.

Kim Wright

PPC Manager, Digital Marketer, Marketing Strategist, +1

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I’m Kim Wright, a results-driven PPC and paid search strategist with a track record of building profitable online customer acquisition programs for brands of all sizes. Working remotely with clients and agencies, I optimize Google and Bing Ads to drive growth across ecommerce, apparel, and service sectors. I thrive on turning data into action, mentoring teams, and delivering scalable marketing programs. When I’m not optimizing campaigns, I enjoy sharing training, best practices, and building lasting partnerships that fuel sustainable growth.…I’m Kim Wright, a results-driven PPC and paid search strategist with a track record of building profitable online customer acquisition programs for brands of all sizes. Working remotely with clients and agencies, I optimize Google and Bing Ads to drive growth across ecommerce, apparel, and service sectors. I thrive on turning data into action, mentoring teams, and delivering scalable marketing programs. When I’m not optimizing campaigns, I enjoy sharing training, best practices, and building lasting partnerships that fuel sustainable growth.

Available to hire

I’m Kim Wright, a results-driven PPC and paid search strategist with a track record of building profitable online customer acquisition programs for brands of all sizes. Working remotely with clients and agencies, I optimize Google and Bing Ads to drive growth across ecommerce, apparel, and service sectors.

I thrive on turning data into action, mentoring teams, and delivering scalable marketing programs. When I’m not optimizing campaigns, I enjoy sharing training, best practices, and building lasting partnerships that fuel sustainable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Owner / Freelance PPC Buyer at BIG PECAN PPC

November 1, 2022 - Present

Work with clients and agencies of varying sizes to manage Google and Bing Ads for profitability, growth, and efficiency across varying verticals and goals. Key Achievements: Grew nonbrand spend by 86% and improved efficiency on nonbrand spend by 18% in 60 days on an apparel client; completed restructures to align with goals and updated campaign options to maximize performance; identified $50,000 over 30 days in wasted spend in first 30 days on a subscription account.

Director of Paid Search at Stealth Venture Labs

June 1, 2020 - November 1, 2022

Oversee all paid search accounts while continuing to educate and grow direct reports' skillsets. Directly managed over $300 million in ad spend monthly across search, shopping, display, discovery, Performance Max and YouTube campaigns. Aligned with executive team on company direction, growth initiatives, and new client acquisition.

Director of Paid Search at Pear Analytics

December 1, 2018 - June 1, 2020

Oversee all paid media accounts for business clients while maintaining top-level customer service. Implement and execute account audit schedule to ensure best practices and monitor and improve results. Create, optimize, and troubleshoot shopping feeds and shopping ad performance.

Strategic Accounts PPC Specialist at Force Marketing

February 1, 2016 - December 1, 2018

Oversee Bing and AdWords accounts for business clients while maintaining top-level customer service. Work with clients to mitigate issues and salvage at-risk accounts. Monitor website performance using analytics tools and test performance using A/B testing.

Performance Manager at PureCars

October 1, 2013 - February 1, 2016

Managed over 90 new and existing client accounts building relationships with consistent communication. Monitored performance using analytics tools as well as A/B and multivariate testing. Facilitated bid management tools.

Search Engine Marketing Supervisor at Ashworth College

January 1, 2013 - October 1, 2013

Facilitated SEM accounts and aided with SEO. Developed leads through email marketing campaigns. Used Marin, Conductor, Google Analytics, and AdWords.

Search Engine Marketing Supervisor at Haystack Moore & Scarry Advertising

April 1, 2011 - December 1, 2012

Directed account coordination, employee training, and ensured dynamic marketing campaigns. Organized all communication between clients, advertising agencies, and website providers while monitoring site performance using analytics tools and testing.