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I am a tool-agnostic, data-driven growth professional with 20+ years of hands-on experience in Performance Marketing (SEM), Conversion Rate Optimisation (CRO Audits), A/B Testing & Experimentation, and Data Analysis & Visualisation. I’m a Certified CRO Optimiser (CXL Institute) and have been a Google Ads Partner since 2012. I’ve acted as an external growth partner for fintech and edtech SaaS, designing, executing and scaling acquisition strategies that reduce CAC without sacrificing lead quality. My approach is simple: Marketing is an amplifier. It scales what’s already working, or fixes what’s broken. I focus on three root areas—Acquisition, Conversion, and Retention—and I solve problems in a structured order: establish a solid foundation, craft strategy and messaging for the right ICP, validate PMF, and ensure unit economics can scale. I’ve built diagnostic tools and methodologies that align CMO/CFO/Growth/Founder around stage-aware decisions and clear success metrics.…I am a tool-agnostic, data-driven growth professional with 20+ years of hands-on experience in Performance Marketing (SEM), Conversion Rate Optimisation (CRO Audits), A/B Testing & Experimentation, and Data Analysis & Visualisation. I’m a Certified CRO Optimiser (CXL Institute) and have been a Google Ads Partner since 2012. I’ve acted as an external growth partner for fintech and edtech SaaS, designing, executing and scaling acquisition strategies that reduce CAC without sacrificing lead quality. My approach is simple: Marketing is an amplifier. It scales what’s already working, or fixes what’s broken. I focus on three root areas—Acquisition, Conversion, and Retention—and I solve problems in a structured order: establish a solid foundation, craft strategy and messaging for the right ICP, validate PMF, and ensure unit economics can scale. I’ve built diagnostic tools and methodologies that align CMO/CFO/Growth/Founder around stage-aware decisions and clear success metrics.

Goran Maurac

Growth Marketer, Marketing Strategist, Performance Marketer, +2

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I am a tool-agnostic, data-driven growth professional with 20+ years of hands-on experience in Performance Marketing (SEM), Conversion Rate Optimisation (CRO Audits), A/B Testing & Experimentation, and Data Analysis & Visualisation. I’m a Certified CRO Optimiser (CXL Institute) and have been a Google Ads Partner since 2012. I’ve acted as an external growth partner for fintech and edtech SaaS, designing, executing and scaling acquisition strategies that reduce CAC without sacrificing lead quality. My approach is simple: Marketing is an amplifier. It scales what’s already working, or fixes what’s broken. I focus on three root areas—Acquisition, Conversion, and Retention—and I solve problems in a structured order: establish a solid foundation, craft strategy and messaging for the right ICP, validate PMF, and ensure unit economics can scale. I’ve built diagnostic tools and methodologies that align CMO/CFO/Growth/Founder around stage-aware decisions and clear success metrics.…I am a tool-agnostic, data-driven growth professional with 20+ years of hands-on experience in Performance Marketing (SEM), Conversion Rate Optimisation (CRO Audits), A/B Testing & Experimentation, and Data Analysis & Visualisation. I’m a Certified CRO Optimiser (CXL Institute) and have been a Google Ads Partner since 2012. I’ve acted as an external growth partner for fintech and edtech SaaS, designing, executing and scaling acquisition strategies that reduce CAC without sacrificing lead quality. My approach is simple: Marketing is an amplifier. It scales what’s already working, or fixes what’s broken. I focus on three root areas—Acquisition, Conversion, and Retention—and I solve problems in a structured order: establish a solid foundation, craft strategy and messaging for the right ICP, validate PMF, and ensure unit economics can scale. I’ve built diagnostic tools and methodologies that align CMO/CFO/Growth/Founder around stage-aware decisions and clear success metrics.

Available to hire

I am a tool-agnostic, data-driven growth professional with 20+ years of hands-on experience in Performance Marketing (SEM), Conversion Rate Optimisation (CRO Audits), A/B Testing & Experimentation, and Data Analysis & Visualisation. I’m a Certified CRO Optimiser (CXL Institute) and have been a Google Ads Partner since 2012. I’ve acted as an external growth partner for fintech and edtech SaaS, designing, executing and scaling acquisition strategies that reduce CAC without sacrificing lead quality.

My approach is simple: Marketing is an amplifier. It scales what’s already working, or fixes what’s broken. I focus on three root areas—Acquisition, Conversion, and Retention—and I solve problems in a structured order: establish a solid foundation, craft strategy and messaging for the right ICP, validate PMF, and ensure unit economics can scale. I’ve built diagnostic tools and methodologies that align CMO/CFO/Growth/Founder around stage-aware decisions and clear success metrics.