I am Grace Obunyushe, a creative and results-driven Social Media Manager with experience crafting and executing high-impact digital strategies across Instagram, Facebook, Twitter, TikTok, and LinkedIn. I thrive on developing engaging content that grows audiences and delivers measurable business results through data-driven campaigns. I am adept at managing multiple accounts, running targeted ad campaigns, and leveraging insights to optimize performance. I am passionate about building brand authority, driving conversions, and staying ahead of evolving social trends.…

Grace Obunyushe

I am Grace Obunyushe, a creative and results-driven Social Media Manager with experience crafting and executing high-impact digital strategies across Instagram, Facebook, Twitter, TikTok, and LinkedIn. I thrive on developing engaging content that grows audiences and delivers measurable business results through data-driven campaigns. I am adept at managing multiple accounts, running targeted ad campaigns, and leveraging insights to optimize performance. I am passionate about building brand authority, driving conversions, and staying ahead of evolving social trends.…

Available to hire

I am Grace Obunyushe, a creative and results-driven Social Media Manager with experience crafting and executing high-impact digital strategies across Instagram, Facebook, Twitter, TikTok, and LinkedIn. I thrive on developing engaging content that grows audiences and delivers measurable business results through data-driven campaigns. I am adept at managing multiple accounts, running targeted ad campaigns, and leveraging insights to optimize performance. I am passionate about building brand authority, driving conversions, and staying ahead of evolving social trends.

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Skills

Experience Level

Canva
Expert
Branding
Expert
CapCut
Expert
Copywriting
Expert
Google Ads
Intermediate
Facebook Ads
Intermediate

Language

English
Fluent

Work Experience

Social Media Manager (Freelance) at Freelance / Remote
January 1, 2023 - Present
Created and scheduled monthly content calendars for 3 client accounts, maintaining a consistent brand voice across platforms. Increased engagement by 75% in six months through optimized posting times, hashtag research, and proactive audience interaction. Managed $3,000/month ad spend for clients, achieving 3x ROAS and a 20% lift in lead generation. Implemented a streamlined task-tracking system that reduced client overwhelm and saved 5+ hours weekly.
Social Media Manager at Essyriz Brightstar Ltd
December 1, 2024 - October 23, 2025
Scheduled weekly content across 3 platforms using Buffer, increasing audience reach by 25%. Created Canva graphics and wrote engaging captions aligned with brand tone. Responded to DMs and inquiries, maintaining a 95% satisfaction rate from leads. Tracked content performance and produced monthly reports to inform strategy updates.
Digital Content Coordinator at Beatus Cafe
December 1, 2023 - October 23, 2025
Designed branded graphics in Canva, edited short-form videos for Reels and TikTok, and wrote engaging captions with strong CTAs. Launched a monthly analytics report system that helped clients make data-informed decisions and refine their marketing strategies. Collaborated with influencers and micro-creators to execute UGC campaigns that boosted trust and brand visibility.

Education

Bachelor of Commerce at Cooperative University of Kenya
January 11, 2030 - January 1, 2023

Qualifications

HubSpot Content Marketing Certification
January 1, 2024 - October 23, 2025
Digital Marketing, HubSpot
January 1, 2024 - October 23, 2025

Industry Experience

Media & Entertainment, Professional Services, Retail, Education, Software & Internet

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