Grace Few-Martin

Supervised operations across two of five Melbourne store locations, coordinating teams, stock management, and end-to-end fulfillment for in-store and online orders to maintain efficient trading and customer experience. Conducted stock takes and end-of-day reporting, ensured daily dispatch deadlines, and contributed commercial insights related to product trends and operational improvements to support business performance.

Managed app store optimization (ASO) strategies for multiple high-profile international client accounts by combining keyword, competitor, market, and consumer research with performance data to improve app discoverability, conversion, user acquisition, and organic growth. Led optimization campaigns from hypothesis to launch, collaborating with creative, product, design, and development teams on visual assets and A/B testing, then evaluating performance post-launch. Produced monthly and biweekly client performance reports, translating findings into actionable, commercially focused recommendations to inform ongoing strategy and optimization decisions. Contributed to client growth by securing Apple Editorial Feature placements, increasing visibility and acquisition, and supporting increased responsibility and salary progression.