Senior SEO Content Writer at Carsome Malaysia - SEO Content Specialist

Led end-to-end SEO content production from keyword research through writing, translation, and optimization for Carsome. Produced 600–3,000+ word authority articles and high-performing short-form assets across 50+ lifestyle/education/wellness/finance/medical/travel/pet and related niches, aiming at higher engagement and retention. Planned and executed 500+ structured guides with clear user journeys and actionable insights to improve content quality, clarity, and audience satisfaction. Improved organic visibility by optimizing 1,000+ articles using targeted keyword strategies, search-intent alignment, and SEO best practices. Integrated Generative Engine Optimization (G E O) principles by structuring pages for AI extractability, summarization readiness, and answer-block formatting to enhance AI search experiences. Reduced content revision cycles by ~20% and delivered client edits improvements of ~15–25% via accurate first drafts and rigorous editorial refinement. Tracked keyword ranki

SEO Content Strategist (Content Strategist) at Grac(e) Jothi (Freelance) / Locations: Traveloka Malaysia - SEO Content Specialist

Designed SEO-driven travel content base for Traveloka, handling research, writing, translation, and optimization aligned to keyword demand and user intent. Followed SEO best practices across blog and on-site content to improve search visibility and produce high-value informational travel industry articles. Strengthened off-page SEO by building high-quality backlinks through blogger outreach and strategic partnerships, improving organic traffic and conversion rates. Managed social media channels and campaigns for Malaysia and Singapore markets, using performance data and trend analysis to improve brand visibility and engagement. Developed structured posting guidelines and campaign directions in collaboration with marketing and design teams to support targeted growth objectives, while maintaining relationships with bloggers, influencers, and online communities through engagement campaigns and events.

Content Marketing Executive at I Price Group Sdn. Bhd.

Wrote high-quality educational content for fashion & lifestyle brands and/or products. Researched, prioritized, and implemented new content marketing ideas; wrote, researched, and translated creative content based on key word search volume to drive SEO traffic and revenue. Researched and engaged potential external partners (e.g., bloggers) to develop and implement partnership ideas. Analyzed campaign performance using Google Analytics and managed daily account responsibilities across Google Ads, social media, and Moz.