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I am a marketing professional blending creativity with data to build brands that resonate culturally and commercially. I have led digital campaigns across hospitality, lifestyle and retail spaces, driving growth, optimizing ROI and strengthening client relationships through data-driven insights and agile execution.…

Graye Olifant

Marketing Strategist, Growth Marketer, Product Marketer, +1

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I am a marketing professional blending creativity with data to build brands that resonate culturally and commercially. I have led digital campaigns across hospitality, lifestyle and retail spaces, driving growth, optimizing ROI and strengthening client relationships through data-driven insights and agile execution.…

Available to hire

Johannesburg, South Africa

I am a marketing professional blending creativity with data to build brands that resonate culturally and commercially.

I have led digital campaigns across hospitality, lifestyle and retail spaces, driving growth, optimizing ROI and strengthening client relationships through data-driven insights and agile execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Marketing Lead at Play Braamfontein

August 2, 2024 - June 20, 2025

Led paid media campaigns (Google Ads, Display, and Social) with KPI and ROI targets; directed multi-channel campaigns; developed content and creative assets; planned and managed paid media across channels; grew engagement and conversions; strengthened client relationships with data-driven insights and agile execution.

Digital Marketing Specialist at Adumo

September 1, 2022 - November 1, 2023

Led branding, SEO and social media efforts; managed digital marketing, event marketing; strategic planning; data analyses; team leadership; brand management; market research; collaborated with design and content teams to grow online presence.

PPC Manager at HUMBLE

April 1, 2022 - November 1, 2023

Directed multi-channel digital campaigns that consistently met KPI and ROI targets; improved advertising performance through structured strategy, reporting and creative optimization.