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Most marketers track impressions. I track revenue. With 8+ years driving measurable growth across performance marketing, paid advertising, and content strategy, I help startups and scaling brands turn ad budgets into accountable results — generating 120-180 qualified leads monthly, achieving 4.5x ROAS, and reducing cost-per-acquisition by up to 30%.\n\nWhat sets me apart: I don't just build campaigns — I write the copy, engineer the funnel, analyse the data, and iterate until the numbers move. Certified across Meta Blueprint, Google Ads, and Analytics platforms since 2019, with a proven track record spanning automotive, digital agency, Web3, and freelance markets across Nigeria and the UK.…Most marketers track impressions. I track revenue. With 8+ years driving measurable growth across performance marketing, paid advertising, and content strategy, I help startups and scaling brands turn ad budgets into accountable results — generating 120-180 qualified leads monthly, achieving 4.5x ROAS, and reducing cost-per-acquisition by up to 30%.\n\nWhat sets me apart: I don't just build campaigns — I write the copy, engineer the funnel, analyse the data, and iterate until the numbers move. Certified across Meta Blueprint, Google Ads, and Analytics platforms since 2019, with a proven track record spanning automotive, digital agency, Web3, and freelance markets across Nigeria and the UK.

Hammed Olalekan Isiaka

Digital Marketer, Affiliate Marketer, PR Freelancer, +7

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Most marketers track impressions. I track revenue. With 8+ years driving measurable growth across performance marketing, paid advertising, and content strategy, I help startups and scaling brands turn ad budgets into accountable results — generating 120-180 qualified leads monthly, achieving 4.5x ROAS, and reducing cost-per-acquisition by up to 30%.\n\nWhat sets me apart: I don't just build campaigns — I write the copy, engineer the funnel, analyse the data, and iterate until the numbers move. Certified across Meta Blueprint, Google Ads, and Analytics platforms since 2019, with a proven track record spanning automotive, digital agency, Web3, and freelance markets across Nigeria and the UK.…Most marketers track impressions. I track revenue. With 8+ years driving measurable growth across performance marketing, paid advertising, and content strategy, I help startups and scaling brands turn ad budgets into accountable results — generating 120-180 qualified leads monthly, achieving 4.5x ROAS, and reducing cost-per-acquisition by up to 30%.\n\nWhat sets me apart: I don't just build campaigns — I write the copy, engineer the funnel, analyse the data, and iterate until the numbers move. Certified across Meta Blueprint, Google Ads, and Analytics platforms since 2019, with a proven track record spanning automotive, digital agency, Web3, and freelance markets across Nigeria and the UK.

Available to hire

Most marketers track impressions. I track revenue. With 8+ years driving measurable growth across performance marketing, paid advertising, and content strategy, I help startups and scaling brands turn ad budgets into accountable results — generating 120-180 qualified leads monthly, achieving 4.5x ROAS, and reducing cost-per-acquisition by up to 30%.\n\nWhat sets me apart: I don’t just build campaigns — I write the copy, engineer the funnel, analyse the data, and iterate until the numbers move. Certified across Meta Blueprint, Google Ads, and Analytics platforms since 2019, with a proven track record spanning automotive, digital agency, Web3, and freelance markets across Nigeria and the UK.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Human Resources Officer at Wells Fargo Capital 111

January 1, 2023 - October 10, 2025

Managed HR operations including recruitment, onboarding, employee relations, and performance evaluations. Collaborated with leadership to implement HR policies and foster a positive work environment.

Freelance eBook Writer at Self-employed

January 1, 2018 - Present

Authored and ghostwrote multiple eBooks across niches, delivering engaging, well-researched, and polished content.

Digital & Social Media Marketer at Self-employed

January 1, 2019 - Present

Developed marketing strategies, managed social media accounts, and executed campaigns that improved engagement and sales.

Crypto Marketing Specialist at Self-employed

January 1, 2020 - Present

Promoted blockchain projects, grew online communities, and crafted content strategies to increase adoption.

Data Analyst at Self-employed

January 1, 2021 - Present

Collected, cleaned, and analyzed datasets to provide actionable insights that enhanced decision-making.

UI/UX Designer at Self-employed

January 1, 2022 - Present

Designed intuitive and user-friendly interfaces, focusing on seamless digital experiences.

HR Officer at Wells Fargo Capital 111

January 1, 2023 - October 10, 2025

Managed HR operations including recruitment, onboarding, employee relations, and performance evaluations. Collaborated with leadership to implement HR policies and foster a positive work environment.

Freelance eBook Writer at Self-Employed

January 1, 2018 - Present

Authored and ghostwrote multiple eBooks across niches, delivering engaging, well-researched, and polished content.

Digital & Social Media Marketer at Self-Employed

January 1, 2019 - Present

Developed marketing strategies, managed social media accounts, and executed campaigns that improved engagement and sales.

Crypto Marketing Specialist at Self-Employed

January 1, 2020 - Present

Promoted blockchain projects, grew online communities, and crafted content strategies to increase adoption.

Data Analyst at Self-Employed

January 1, 2021 - Present

Collected, cleaned, and analyzed datasets to provide actionable insights that enhanced decision-making.

UI/UX Designer at Self-Employed

January 1, 2022 - Present

Designed intuitive and user-friendly interfaces, focusing on seamless digital experiences.

Human Resources Officer at Wells Fargo Capital 111

January 1, 2023 - October 10, 2025

Managed HR operations including recruitment, onboarding, employee relations, and performance evaluations. Collaborated with leadership to implement HR policies and foster a positive work environment.

Freelance eBook Writer at Freelance

January 1, 2018 - Present

Authored and ghostwrote multiple eBooks across niches, delivering engaging, well-researched, and polished content.

Digital & Social Media Marketer at Independent

January 1, 2019 - Present

Developed marketing strategies, managed social media accounts, and executed campaigns that improved engagement and sales.

Crypto Marketing Specialist at Independent

January 1, 2020 - Present

Promoted blockchain projects, grew online communities, and crafted content strategies to increase adoption.

Data Analyst at Independent

January 1, 2021 - Present

Collected, cleaned, and analyzed datasets to provide actionable insights that enhanced decision-making.

UI/UX Designer at Independent

January 1, 2022 - Present

Designed intuitive and user-friendly interfaces, focusing on seamless digital experiences.

Human Resources Officer at Wells Fargo Capital 111

January 31, 2023 - October 10, 2025

Managed HR operations including recruitment, onboarding, employee relations, and performance evaluations. Collaborated with leadership to implement HR policies and foster a positive work environment.

Freelance eBook Writer at Self-employed

January 1, 2018 - Present

Authored and ghostwrote multiple eBooks across niches, delivering engaging, well-researched, and polished content.

Digital & Social Media Marketer at Self-employed

January 1, 2019 - Present

Developed marketing strategies, managed social media accounts, and executed campaigns that improved engagement and sales.

Crypto Marketing Specialist at Self-employed

January 1, 2020 - Present

Promoted blockchain projects, grew online communities, and crafted content strategies to increase adoption.

Data Analyst at Self-employed

January 1, 2021 - Present

Collected, cleaned, and analyzed datasets to provide actionable insights that enhanced decision-making.

UI/UX Designer at Self-employed

January 1, 2022 - Present

Designed intuitive and user-friendly interfaces, focusing on seamless digital experiences.

Human Resources Officer at Wells Fargo Capital 111

January 31, 2023 - October 10, 2025

Managed HR operations including recruitment, onboarding, employee relations, and performance evaluations. Collaborated with leadership to implement HR policies and foster a positive work environment.

Freelance eBook Writer at Self-employed

January 1, 2018 - Present

Authored and ghostwrote multiple eBooks across niches, delivering engaging, well-researched, and polished content.

Digital & Social Media Marketer at Self-employed

January 1, 2019 - Present

Developed marketing strategies, managed social media accounts, and executed campaigns that improved engagement and sales.

Crypto Marketing Specialist at Self-employed

January 1, 2020 - Present

Promoted blockchain projects, grew online communities, and crafted content strategies to increase adoption.

Data Analyst at Self-employed

January 1, 2021 - Present

Collected, cleaned, and analyzed datasets to provide actionable insights that enhanced decision-making.

UI/UX Designer at Self-employed

January 1, 2022 - Present

Designed intuitive and user-friendly interfaces, focusing on seamless digital experiences.

Senior Digital Marketing & Paid Ads Manager at GreatG Autos Limited

September 1, 2024 - February 1, 2026

Built the digital marketing function from the ground up, owning paid media strategy, content planning, and brand communication end-to-end. Generated 120-180 qualified leads monthly through Meta and Google Ads with precise geo and demographic targeting. Reduced cost-per-lead by 30% via advanced audience segmentation, lookalike audiences, and systematic A/B testing. Improved conversion rates by 35% using structured landing page testing frameworks aligned to campaign messaging. Increased website traffic by 60% through integrated SEO and content strategy running alongside paid campaigns. Managed full brand communication and online reputation strategy across all digital touchpoints.

Senior Social Media & Paid Campaign Manager at Deckers Outdoor Corporation

April 1, 2022 - June 1, 2024

Drove full-funnel paid performance for a fast-growing automotive brand, combining audience strategy with creative execution. Generated 120-180 qualified monthly inquiries through strategic Meta and Google paid campaigns, consistently exceeding lead targets. Increased organic and paid engagement rate by 60% through structured content calendars and A/B-tested creative formats. Reduced cost-per-lead by 30% via granular audience segmentation, lookalike modelling, and ongoing ad creative iteration. Managed full brand communication strategy including online reputation, community response, and campaign reporting.

Crypto & Web3 Marketing Lead at NovaChain Labs

January 1, 2021 - April 1, 2022

Led all community growth and campaign marketing for a Web3 token launch, managing influencer networks and digital engagement across multiple platforms. Grew Telegram and Discord communities from zero to 10,000+ active members through structured engagement and content strategies. Increased whitelist registrations by 65% through targeted influencer campaigns and community incentive programmes. Managed token launch promotion across X (Twitter), Discord, and Telegram — coordinating influencer deliverables and campaign timelines. Executed strategic engagement initiatives that maintained community activity and sentiment throughout the token launch cycle.

Digital Marketing Consultant at BrightPath Digital Agency

February 1, 2018 - January 1, 2021

Audited, rebuilt, and scaled paid advertising accounts for UK-based clients across multiple sectors. Scaled monthly ad spend from £1,000 to £8,000 through phased budget expansion backed by performance data at each stage. Improved ROAS from 2.1x to 4.5x across multiple client campaigns by rebuilding audience targeting and creative strategy. Built full-funnel sales infrastructure including landing pages, retargeting sequences, and automated email follow-up systems. Delivered consistent performance reporting and strategic recommendations to client stakeholders monthly.

Professional Writer & Content Strategist at Freelance

January 1, 2014 - January 1, 2021

Long-running independent practice serving founders, startups, and agencies requiring high-converting copy, long-form content, and strategic brand writing. Authored 50+ long-form articles and eBooks for clients in finance, tech, health, and lifestyle sectors. Developed SEO-driven content strategies and high-converting ad copy that ranks, engages, and converts. Designed pitch decks and business plans for early-stage startups seeking investor funding. Created landing page copy, email sequences, and sales scripts for digital product launches.