Creative strategist and social-first content strategist with experience building organic growth strategies across multiple platforms. I develop content strategy rooted in audience insight, platform trends, and commercial objectives, creating creative concepts with strong hooks, retention-focused storytelling, and meaningful engagement. I plan, shoot, and edit social-first content, manage creators and budgets, and refine messaging based on platform analytics. I’ve led re-active and planned campaigns, supported brand consistency, and worked cross-functionally to improve creative effectiveness while delivering growth and performance improvements.…

Greg Heath

Creative strategist and social-first content strategist with experience building organic growth strategies across multiple platforms. I develop content strategy rooted in audience insight, platform trends, and commercial objectives, creating creative concepts with strong hooks, retention-focused storytelling, and meaningful engagement. I plan, shoot, and edit social-first content, manage creators and budgets, and refine messaging based on platform analytics. I’ve led re-active and planned campaigns, supported brand consistency, and worked cross-functionally to improve creative effectiveness while delivering growth and performance improvements.…

Available to hire

Creative strategist and social-first content strategist with experience building organic growth strategies across multiple platforms. I develop content strategy rooted in audience insight, platform trends, and commercial objectives, creating creative concepts with strong hooks, retention-focused storytelling, and meaningful engagement.

I plan, shoot, and edit social-first content, manage creators and budgets, and refine messaging based on platform analytics. I’ve led re-active and planned campaigns, supported brand consistency, and worked cross-functionally to improve creative effectiveness while delivering growth and performance improvements.

See more

Language

English
Advanced

Work Experience

Social Media Manager at BET 365
January 1, 2023 - Present
Owned organic social strategy across multiple channels, working with brands including UEFA and UFC. Developed content strategies using audience insight, platform trends, and business objectives, building creative concepts designed to improve audience retention and engagement. Planned, filmed, and edited social-first content across platforms, managing creators and budgets. Produced creative assets for both organic and paid campaigns, ensuring brand consistency while delivering reactive and planned campaigns. Used platform insights and audience behaviour to refine creative, messaging, and content formats, translating performance learnings into future campaign concepts. Worked closely with wider marketing teams to improve creative effectiveness and commercial impact.
Social Media Deputy Manager / Deputy Manager (combined from resume headings) at BET365
January 1, 2020 - December 31, 2022
Reviewed and improved content quality and provided feedback to strengthen creative performance. Worked closely with stakeholders across marketing teams and supported strategy suggestions based on audience behaviour. Led planning and execution for major sporting events and live content strategies, while maintaining editorial standards across platforms.
Social Media Supervisor at BET365
January 1, 2019 - December 31, 2021
Supervised social content operations and supported content planning. Helped coordinate coverage and creative output for major events, ensuring brand consistency and quality across channels.
Content Strategist / Social Media (previous BET 365 role) at BET 365
January 1, 2017 - December 31, 2019
Produced and published social-first content across platforms, writing tailored copy for each platform and covering live sports events and breaking news. Monitored trends and identified reactive content opportunities. Built experience in audience engagement and community management.

Education

Add your educational history here.

Qualifications

Industry Experience

Media & Entertainment, Professional Services, Non-Profit Organization, Healthcare
    Personal profile
    This is a snapshot of all of the types of work I have looked after for the last nine years at bet365. There's plenty more I can share.…