I am a seasoned graphic designer and art director with over 30 years of experience shaping brands, packaging, and digital experiences for clients worldwide.
I am a seasoned graphic designer and art director with over 30 years of experience shaping brands, packaging, and digital experiences for clients worldwide. My career spans design leadership across packaging, corporate identity, and UX/UI, with a track record of delivering on-brand communication for audiences in Europe, Asia, and the Americas.
I enjoy collaborating with external partners to bring ideas to life from concept through final deliverables, while maintaining rigorous quality and adherence to guidelines. I’m passionate about creating visually compelling solutions that connect products with people and markets.
Design and art direction for all of Baykron's mobile accessories. Product branding and logo application. Packaging design and product imagery and CGI renders. Shoplify website build and creation. graphicdesigner illustrator branding photo logo designer webdesigner
Design and art direction for all of Baykron's mobile accessories. Product branding and logo application. Packaging design and product imagery and CGI renders. Shoplify website build and creation. graphicdesigner illustrator branding photo logo designer webdesigner
Design and art direction for all of Baykron's mobile accessories. Product branding and logo application. Packaging design and product imagery and CGI renders. Shoplify website build and creation. graphicdesigner illustrator branding photo logo designer webdesigner
Design and art direction for Bodum line of kitchen products. Packaging design and production, photography direction and user manuals. graphicdesigner designer photo
Design and art direction for Bodum line of kitchen products. Packaging design and production, photography direction and user manuals. graphicdesigner designer photo
Design and art direction for Bodum line of kitchen products. Packaging design and production, photography direction and user manuals. graphicdesigner designer photo
Design and art direction for Bodum line of kitchen products. Packaging design and production, photography direction and user manuals. graphicdesigner designer photo
Design and art direction for Bodum line of kitchen products. Packaging design and production, photography direction and user manuals. graphicdesigner designer photo
Design and art direction for Bodum line of kitchen products. Packaging design and production, photography direction and user manuals. graphicdesigner designer photo
Design and art direction for Bodum line of kitchen products. Packaging design and production, photography direction and user manuals.
In-house corporate communications design for PhSC division; design and development of change control, agile product lifecycle materials; copywriting and editing; knowledge of Novartis regulatory guidelines (GxP); design of digital distribution material, intranet content, web pages and multimedia; advice on appropriate communications structures and media; production of posters, presentations, newsletters, brochures, backgrounders, videos, ensuring alignment with corporate strategy.
Senior Designer and Art Director for IQAir Group AG in Steinach, Switzerland. Lead CID, branding, packaging and UX-UI for IQAir brands; collaborate with offices in China and the USA; ensure on-brand communication for targeted markets; art direction for corporate identity, brochures, product branding, packaging and user guides; UX/UI design for iOS/Android apps; display design for in-store and Experience Centers; manage external providers for timely global execution.
International Art Director & Designer for Vetica Group AG; branding, corporate identity, signage, vehicle branding, marketing literature, web graphics; UX/UI guidelines for machine interfaces; English copywriting for clients; packaging and brand applications for retail, industrial and B2B projects.
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