I am a seasoned graphic designer and art director with over 30 years of experience shaping brands, packaging, and digital experiences for clients worldwide. My career spans design leadership across packaging, corporate identity, and UX/UI, with a track record of delivering on-brand communication for audiences in Europe, Asia, and the Americas. I enjoy collaborating with external partners to bring ideas to life from concept through final deliverables, while maintaining rigorous quality and adherence to guidelines. I'm passionate about creating visually compelling solutions that connect products with people and markets.

Greg Kaats

I am a seasoned graphic designer and art director with over 30 years of experience shaping brands, packaging, and digital experiences for clients worldwide. My career spans design leadership across packaging, corporate identity, and UX/UI, with a track record of delivering on-brand communication for audiences in Europe, Asia, and the Americas. I enjoy collaborating with external partners to bring ideas to life from concept through final deliverables, while maintaining rigorous quality and adherence to guidelines. I'm passionate about creating visually compelling solutions that connect products with people and markets.

Available to hire

I am a seasoned graphic designer and art director with over 30 years of experience shaping brands, packaging, and digital experiences for clients worldwide. My career spans design leadership across packaging, corporate identity, and UX/UI, with a track record of delivering on-brand communication for audiences in Europe, Asia, and the Americas.

I enjoy collaborating with external partners to bring ideas to life from concept through final deliverables, while maintaining rigorous quality and adherence to guidelines. I’m passionate about creating visually compelling solutions that connect products with people and markets.

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Language

English
Advanced
German
Intermediate

Work Experience

Senior Graphic Designer & Art Director at IQAir AG
January 1, 2016 - Present
Senior Designer and Art Director for IQAir Group AG in Steinach, Switzerland. Lead CID, branding, packaging and UX-UI for IQAir brands; collaborate with offices in China and the USA; ensure on-brand communication for targeted markets; art direction for corporate identity, brochures, product branding, packaging and user guides; UX/UI design for iOS/Android apps; display design for in-store and Experience Centers; manage external providers for timely global execution.
Communications Expert at Novartis AG (via Kelly Services)
January 31, 2016 - October 21, 2025
In-house corporate communications design for PhSC division; design and development of change control, agile product lifecycle materials; copywriting and editing; knowledge of Novartis regulatory guidelines (GxP); design of digital distribution material, intranet content, web pages and multimedia; advice on appropriate communications structures and media; production of posters, presentations, newsletters, brochures, backgrounders, videos, ensuring alignment with corporate strategy.
Senior Graphic Designer & Art Director at VETICA GROUP AG
May 31, 2015 - October 21, 2025
International Art Director & Designer for Vetica Group AG; branding, corporate identity, signage, vehicle branding, marketing literature, web graphics; UX/UI guidelines for machine interfaces; English copywriting for clients; packaging and brand applications for retail, industrial and B2B projects.
Art Director, Production Manager & Senior Packaging Designer at BODUM AG
August 31, 2013 - October 21, 2025
Principal Art Director & Packaging Designer for Bodum Design Group; packaging design, corporate communications, advertising, web banners, shop signage and promotional materials; development of packaging concepts from concept to execution; production procedures, cost analysis, mock-ups; packaging standards; photography art direction and in-house retouching; manage exterior vendor teams in Europe and China.
Art Direction & Graphic Design at URBANGLYPH.ch
February 1, 1990 - Present
Independent Graphic Design Studio. Packaging, logo and identity programs, advertising, catalogs, brochures, signage, illustration and silkscreen; worldwide clients including Process Design Group, Swiss Grinding, Moreless Design, Amplifier Strategies, D3 Design Concepts, Photonica Urbane, and Sotheby’s-related representations.
Art Director Packaging / Design & Production Manager at Incase Designs Corp.
July 31, 2012 - October 21, 2025
Packaging Design & Production Manager for global consumer products; packaging design for MacBooks, iPods & iPhones; art direction and concept development; packaging engineering and structural design; photography direction; budget/objectives management; lead print team and freelance staff; coordination with print facilities.
Packaging Production Manager / Senior Production Designer at Incase Designs Corp.
June 30, 2010 - October 21, 2025
Packaging Production; production team management for large-scale JIT packaging; established production protocols to meet product launches; rapid delivery of new/revised packaging; coordinate with print facilities in China; develop packaging solutions and maintain brand consistency.
Assistant Production Manager / Senior Production Designer at Thompson Design Group
February 29, 2008 - October 21, 2025
Packaging Production; lead production for Haagen Dazs, Dreyers & Edys Ice Cream, Blue Diamond, Cascadian Farm, Contadina, Del Monte, Nestle Nesquik, Nestea, and more; develop new packaging concepts; manage production team; ensure brand cohesion and pre-press readiness; oversee vendor coordination.

Education

Version Control with Git at Atlassian certificate
January 1, 2019 - January 1, 2019
Design strategy: Design thinking for business strategy and entrepreneurship at The University of Sydney certificate
January 1, 2019 - January 1, 2019
Goethe Zertifikat Deutsch A2 at Telc
January 1, 2017 - January 1, 2017
Deutsch Zertifikat A1 at Telc
January 1, 2016 - January 1, 2016
PCLC Freelance Plus at New York, NY
January 1, 1987 - January 1, 1987
Compugraphic MCS Power Page Programming at New York, NY
January 1, 1987 - January 1, 1987
Compugraphic Advanced Modular Composition Systems at New York, NY
January 1, 1987 - January 1, 1987
Fine Art Studies, Drawing at Art Students League
January 1, 1984 - January 1, 1984
Associates Degree, Advertising Design at Colorado Institute of Art
January 1, 1982 - January 1, 1982

Qualifications

PCLC Freelance Plus
January 1, 1987 - January 1, 1987
Compugraphic MCS Power Page Programming
January 1, 1987 - January 1, 1987
Compugraphic Advanced Modular Composition Systems
January 1, 1987 - January 1, 1987

Industry Experience

Software & Internet, Manufacturing, Consumer Goods, Media & Entertainment, Retail, Healthcare, Professional Services
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