Hey there, I’m Greg McFarlane, a multi-disciplinary designer with over a decade of experience in creative development and design for manufacture. Over my career, I’ve developed profound insight into design and the industry within established companies and start-ups, honing a versatile skill set to tackle any challenge. I am passionate about end-to-end design, crafting the whole package, from physical to digital, products to packaging, and everything in between. Ultimately shaping the user experience to create meaningful deliverable impact.

Greg McFarlane - Mukr Creative

PRO

Hey there, I’m Greg McFarlane, a multi-disciplinary designer with over a decade of experience in creative development and design for manufacture. Over my career, I’ve developed profound insight into design and the industry within established companies and start-ups, honing a versatile skill set to tackle any challenge. I am passionate about end-to-end design, crafting the whole package, from physical to digital, products to packaging, and everything in between. Ultimately shaping the user experience to create meaningful deliverable impact.

Available to hire

Hey there, I’m Greg McFarlane, a multi-disciplinary designer with over a decade of experience in creative development and design for manufacture. Over my career, I’ve developed profound insight into design and the industry within established companies and start-ups, honing a versatile skill set to tackle any challenge. I am passionate about end-to-end design, crafting the whole package, from physical to digital, products to packaging, and everything in between. Ultimately shaping the user experience to create meaningful deliverable impact.

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Language

English
Fluent

Work Experience

Founder | Industrial Design Engineer at Mukr Creative
July 1, 2017 - Present
• Creative Strategy & Product Management: Interpreted client visions and managed projects from concept to delivering design solutions. • Product Design & Engineering: Executed client briefs from initial R&D through to production readiness, ensuring design integrity. • Packaging Expertise: Produced precise, high-quality packaging artwork and construction for visual impact and manufacturing feasibility. • Visual Communication: Created compelling presentations using graphic design and 3D visualization. • Prototyping & Sourcing: Managed physical prototype development and coordinated material and manufacturing partner sourcing. • Brand & Digital Asset Development: Designed brand artifacts, digital assets, and websites to enhance market presence and engagement. • Market Analysis: Analysed market trends and manufacturing capabilities to drive innovative and feasible designs. • Financial Management: Handling accounting and budget management for projects, including the use of XERO.
Senior Product Experience Architect at Current Health a Best Buy Health Company
May 31, 2020 - March 31, 2025
• Product Management: Developed and implemented a holistic product management framework, Nexus, to streamline understanding across all product aspects, accelerating development and driving positive outcomes. • Physical Product & UX Direction: Directed physical product design and curated the physical user experience for vulnerable home care users. • Component Design: Designed and developed physical product components (e.g., devices, tablet stands and wearable straps). • Modular Packaging Strategy: Developed complex, modular packaging solutions (cardboard, trays, accessories) for simplicity and flexible delivery to address numerous user and logistics cases. • UX/UI Integration: Utilised user stories to bridge physical interactions with digital experiences, ensuring cohesive integration. • Visual Asset Creation: Created icons and photorealistic visuals for documentation, marketing, and mobile applications (print-ready/digital). • Regulatory & Quality Compliance: Partnered with QA/RA to ensure FDA and global regulatory compliance (ISO 9001, ISO 13485, IEC 62366). • Research & Lifecycle Improvement: Conducted user studies and implemented design improvements throughout the product lifecycle. • Technical Drawings: Maintained comprehensive technical documentation, including spec. drawings, BOMs, and assembly guides. • Supplier Management: Sourced and collaborated with external suppliers for product and packaging solutions. • Change Management & Optimization: Drove product change implementation and partnered with SC+L to optimize manufacturing. • Mentorship & Standards: Provided training and strategic input to advance packaging/product development and industry standards.
Product + Packaging Development Engineer at WestRock
June 19, 2014 - April 30, 2020
• Cross-Format Packaging Design: Designed and developed retail, consumer, and luxury packaging across all formats (budget to premium). • Component Engineering & Prototyping: Engineered plastic closures and components using rapid 3D prototyping for manufacturability. • Production Optimization: Partnered with suppliers and internal manufacturers to ensure design feasibility and optimize production efficiency. • Client Engagement & Strategy: Translated client design needs into tailored solutions, aligning with business KPIs. • Visual Development & Mock-ups: Developed final customer artwork, refining finishes and effects to create high-quality, realistic mock-ups. • Team Leadership & Process Improvement: Mentored team, refined workflows, and audited processes to enhance departmental efficiency. • Regulatory & Quality Compliance: Ensured strict adherence to multiple quality/environmental standards (ISO 9001, ISO 14001, BRC, FSC/PEFC, ECMA GMP)

Education

BA (Hons) International Product Design at Glasgow Caledonian University
January 1, 2011 - January 1, 2014
HNC Product Design at Cardonald College, Glasgow
January 1, 2010 - January 1, 2011

Qualifications

Best Overall Student, Final Year in BA (Hons) International Product Design
January 1, 2014 - March 30, 2026
• Awarded by The TMS CAD Centre and Glasgow Caledonian University
Best Use of CAD in BA (Hons) International Product Design
January 1, 2013 - March 30, 2026
• Awarded by The TMS CAD Centre and Glasgow Caledonian University
Winner of the “Luxury Drinks Pack” Category at Luxury Packaging Awards
January 1, 2019 - January 1, 2019
• Design + Development contribution in partnership with Lineup Studios

Industry Experience

Manufacturing, Consumer Goods, Retail, Professional Services, Media & Entertainment, Healthcare