Greg McFarlane - Mukr Creative

• Product Management: Developed and implemented a holistic product management framework, Nexus, to streamline understanding across all product aspects, accelerating development and driving positive outcomes. • Physical Product & UX Direction: Directed physical product design and curated the physical user experience for vulnerable home care users. • Component Design: Designed and developed physical product components (e.g., devices, tablet stands and wearable straps). • Modular Packaging Strategy: Developed complex, modular packaging solutions (cardboard, trays, accessories) for simplicity and flexible delivery to address numerous user and logistics cases. • UX/UI Integration: Utilised user stories to bridge physical interactions with digital experiences, ensuring cohesive integration. • Visual Asset Creation: Created icons and photorealistic visuals for documentation, marketing, and mobile applications (print-ready/digital). • Regulatory & Quality Compliance: Partnered with QA/RA to ensure FDA and global regulatory compliance (ISO 9001, ISO 13485, IEC 62366). • Research & Lifecycle Improvement: Conducted user studies and implemented design improvements throughout the product lifecycle. • Technical Drawings: Maintained comprehensive technical documentation, including spec. drawings, BOMs, and assembly guides. • Supplier Management: Sourced and collaborated with external suppliers for product and packaging solutions. • Change Management & Optimization: Drove product change implementation and partnered with SC+L to optimize manufacturing. • Mentorship & Standards: Provided training and strategic input to advance packaging/product development and industry standards.

• Creative Strategy & Product Management: Interpreted client visions and managed projects from concept to delivering design solutions. • Product Design & Engineering: Executed client briefs from initial R&D through to production readiness, ensuring design integrity. • Packaging Expertise: Produced precise, high-quality packaging artwork and construction for visual impact and manufacturing feasibility. • Visual Communication: Created compelling presentations using graphic design and 3D visualization. • Prototyping & Sourcing: Managed physical prototype development and coordinated material and manufacturing partner sourcing. • Brand & Digital Asset Development: Designed brand artifacts, digital assets, and websites to enhance market presence and engagement. • Market Analysis: Analysed market trends and manufacturing capabilities to drive innovative and feasible designs. • Financial Management: Handling accounting and budget management for projects, including the use of XERO.

• Cross-Format Packaging Design: Designed and developed retail, consumer, and luxury packaging across all formats (budget to premium). • Component Engineering & Prototyping: Engineered plastic closures and components using rapid 3D prototyping for manufacturability. • Production Optimization: Partnered with suppliers and internal manufacturers to ensure design feasibility and optimize production efficiency. • Client Engagement & Strategy: Translated client design needs into tailored solutions, aligning with business KPIs. • Visual Development & Mock-ups: Developed final customer artwork, refining finishes and effects to create high-quality, realistic mock-ups. • Team Leadership & Process Improvement: Mentored team, refined workflows, and audited processes to enhance departmental efficiency. • Regulatory & Quality Compliance: Ensured strict adherence to multiple quality/environmental standards (ISO 9001, ISO 14001, BRC, FSC/PEFC, ECMA GMP)