A graphic designer with extensive experience across boutique agencies, in-house teams, and running my own studio. I’m comfortable working collaboratively on project-based teams or independently managing projects from concept to production. From global organisations to local startups.
My experience spans both ends of the branding spectrum: developing original visual identities and accompanying style guides, as well as working within established brand guidelines to help extend and grow existing brands.
Expert level knowledge of Adobe Creative Suite - InDesign, Photoshop, Illustrator, Lightroom, as well working experience of office/marketing tools. I regularly create visuals, mock-ups and illustrations using Illustrator and Photoshop wizardry, as well as some experience with dedicated 3D applications like Substance, Sketchup.
Ethos
I take great pride in the stewardship of brand identities and in crafting impactful, thoughtful design solutions. I believe that a strong visual identity should be rooted in rationale.
For a brand to endure and evolve, its design must transcend passing trends – it needs to have meaning.
Hands-on
Working for small studios and my own practice over many years has meant extensive hands-on experience with briefing, production management, client liaison and review/refinement post-production. I believe I am a good listener and I value the important information that becomes available ‘between the lines’ when we actually meet up or talk on the phone.
Gregarious
I have a curious mind and a balance of creative flair and practical thinking. This enables me to do the ‘little’ things that clients and colleagues love, like keeping on-brand, being accountable, keeping track of time, sticking to naming conventions, communicating clearly… as well as the ‘big’ picture: seeing things differently, finding beauty in the rough, thinking outside the square, and distilling complex concepts into elegant logos, phrases or infographics.
Work Experience
Education
Qualifications
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