Available to hire
My experience in digital marketing across social media, websites, applications, artificial intelligence, and smart learning technologies has strengthened my passion for analyzing digital strategies and tools. I am particularly interested in leveraging data-driven insights to address diverse business objectives and accurately measure the impact of digital actions.
I aim to further develop my expertise in digital business transformation and media planning through advanced analytics, delivering solutions that enhance the customer experience in an ever-evolving market.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
Work Experience
Head of Performance at NORTE DIGITAL PERÚ
March 1, 2019 - September 1, 2024In charge of the administration of paid media campaigns for more than 50 clients nationwide in Real Estate, Education, E-Commerce and Automotive sectors. Configured automatic optimization tools with Google Ads for all agency accounts. Created reporting in Data Studio. Supervised the implementation team in Peru and Chile. Analyzed digital ecosystems for brands and prepared annual budgets.
DIGITAL MEDIA PLANNER SENIOR at OMNICOM MEDIA GROUP
May 1, 2017 - March 1, 2019Planned, implemented and optimized digital media in performance and e-commerce campaigns with Leads and sales objectives, as well as Branding. Configured tracking and monitoring through DoubleClick Manager. Analyzed digital ecosystems for brands and prepared annual investment proposals. Used Digital Analysis tools: Admetricks, ComScore, Google Analytics, Google Trends, SimilarWeb, Looker Studio. Accounts included: School of Management PAD, University of Piura, Hewlett-Packard, Costeño, KS Depor (Converse, Steve Madden, Cole Haan, Umbro, Hi Tec), Financiera Effective, Kalifika and ASBANC.
SEM PERFORMANCE ANALYST at CABIFY
April 1, 2016 - May 1, 2017Planned, implemented and analyzed digital campaigns to attract and retain new users; recruited drivers for the Cabify fleet in 12 countries and targeted corporate clients across 37 cities. Led launches and digital actions for both branding and performance.
DIGITAL MEDIA PLANNER at LA NARANJA MEDIA GROUP
January 1, 2015 - March 1, 2016Led media planning and buying; developed strategies and budgets aligned with client objectives. Optimized campaigns across Google Ads, YouTube, Facebook Ads, Twitter Ads, LinkedIn Ads, etc.; managed digital advertising data tools including Google Analytics; prepared media plans for new clients and brands; generated digital analytics and results reports.
PLANNER DE MEDIOS at IRISMEDIA AGENCIA DE MEDIOS
August 1, 2014 - November 1, 2014Developed 360 marketing strategies and digital advertising; negotiated digital guidelines for Facebook Ads; monitored campaign objectives; prepared budgets and media plans for iPlace, Canon, Danper and other accounts; supported content grids for Canon; conducted competitive analysis.
JR CONTENT WRITTER at GRUPO INGENIA
June 1, 2012 - November 1, 2012Wrote and managed online content for Interbank portals; SEO work; managed home page content weekly; edited images for portal publications; produced banner performance reports with DoubleClick; supported e-commerce and crisis management for portals.
Head of Performance at Norte Digital Peru
March 1, 2019 - September 1, 2024In charge of the administration of advertising campaigns for paid media channels at an agency specialized in performance campaigns with more than 50 clients nationwide in Real Estate, Education, E-Commerce and Automotive sectors. Responsibilities included configuring automatic optimization tools with Google Ads for all agency accounts; reporting in Data Studio; supervising the implementation team in Peru and Chile; and analyzing digital ecosystems for brands and preparing annual budgets.
Content Writer at GRUPO INGENIA
February 1, 2013 - August 1, 2014Managed content for mitiempo.pe portal, including SEO positioning, weekly home page content scheduling, image editing, and reporting with DoubleClick on banner performance.
JR Content Writer at GRUPO INGENIA
June 1, 2012 - November 1, 2012Created and managed online content on shows, cinema, events, and more for Interbank portals; wrote technology, marketing, and social networks content; updated blogs and portals; supported content creation for various corporate sites.
Growth Marketing Specialist, Head of Performance at Norte Digital Perú
March 1, 2019 - September 1, 2024Responsible for managing and optimizing paid media campaigns for over 50 nationwide clients across Real Estate, Education, E-Commerce, and Automotive sectors. Configured and managed automated optimization tools across all agency Google Ads accounts. Developed and maintained performance reports using Looker Studio. Oversaw implementation teams in Peru and Chile. Analyzed brand digital ecosystems and prepared annual media and performance budgets.
Media Planner at IRISMEDIA AGENCIA DE MEDIOS
August 1, 2014 - November 1, 2014Developed 360° marketing and digital advertising strategies; negotiated Facebook Ads media guidelines; monitored and optimized campaign performance to align with KPIs; designed proposals; produced performance and analytics reports; created budgets and integrated media plans across digital and offline channels; supported content calendars for Canon’s Facebook channels. Worked on accounts including NGO Ayuda en Acción, Sinfonía para el Perú, Canon, Tacama, and Mitsubishi.
Education
Master's degree in Digital Business at University of Westminster
January 1, 2024 - January 1, 2025Diploma International Specialization in Digital Marketing at ESAN Graduate School of Business
January 1, 2015 - January 1, 2016Diploma European Certificate in Marketing at ESIC (FEDMA)
January 1, 2015 - January 1, 2016Pee En E-Marketing at ESAN
April 1, 2014 - April 1, 2014Bachelor in Communications Sciences, Advertising and Public Relations at Universidad San Martín de Porres
January 1, 2008 - January 1, 2013Master's degree in Digital Business at University of Westminster
January 1, 2024 - January 1, 2025International Specialization Program in Digital Marketing at ESAN Graduate School of Business
January 1, 2015 - January 1, 2016European Certificate in Marketing (ESIC-FEDMA) at ESIC Business & Marketing School
January 1, 2015 - January 1, 2016P.E.E. en E-Marketing at ESAN
April 1, 2014 - December 8, 2025Bachelor in Communication Sciences, Advertising and Public Relations at Universidad San Martín de Porres
January 1, 2008 - January 1, 2013High School at Colegio Santa María Marianistas
January 1, 1994 - January 1, 2000Master's Degree in Digital Business at University of Westminster
January 1, 2024 - January 1, 2025Diploma in International Specialization in Digital Marketing at ESAN Graduate School of Business
January 1, 2015 - January 1, 2016Diploma European Certificate in Marketing at ESIC Business & Marketing School
January 1, 2015 - January 1, 2016Certificate in E-Marketing at ESAN
April 1, 2014 - February 24, 2026Graduate at Universidad San Martín de Porres
January 1, 2008 - January 1, 2013Bachelor in Communication Sciences, Advertising and Public Relations at Universidad San Martín de Porres
January 1, 2008 - January 1, 2013High School at Colegio Santa María Marianistas
January 1, 1994 - January 1, 2000Qualifications
Google Ads Fundamentals
January 11, 2030 - December 8, 2025Google Ads Advanced Search
January 11, 2030 - December 8, 2025Google Ads Video
January 11, 2030 - December 8, 2025Google Ads Display
January 11, 2030 - December 8, 2025Google Ads Shopping
January 11, 2030 - December 8, 2025Google Ads Mobile
January 11, 2030 - December 8, 2025IMS Certification on One Metric
January 11, 2030 - December 8, 2025IMS Certification on EA
January 11, 2030 - December 8, 2025IMS Certification on Foursquare
January 11, 2030 - December 8, 2025IMS Certification on Gaming
January 11, 2030 - December 8, 2025IMS Certification on Programmatic
January 11, 2030 - December 8, 2025IMS Connect
January 11, 2030 - December 8, 2025IMS Certification on Snapchat
January 11, 2030 - December 8, 2025IMS Certification on Spotify
January 11, 2030 - December 8, 2025IMS Certification on WAZE
January 11, 2030 - December 8, 2025IMS Certification on Yahoo
January 11, 2030 - December 8, 2025IMS certification on Twitch
January 11, 2030 - December 8, 2025IMS Certification on Twitter
January 11, 2030 - December 8, 2025MS Certification on VEVO
January 11, 2030 - December 8, 2025Google Analytics Individual Qualification
January 11, 2030 - December 8, 2025IMS Certification on One Metric
January 11, 2030 - December 8, 2025IMS Certification on EA
January 11, 2030 - December 8, 2025IMS Certification on Foursquare
January 11, 2030 - December 8, 2025IMS Certification on Gaming
January 11, 2030 - December 8, 2025IMS Certification on Programmatic
January 11, 2030 - December 8, 2025IMS Connect
January 11, 2030 - December 8, 2025IMS Certification on Snapchat
January 11, 2030 - December 8, 2025IMS Certification on Spotify
January 11, 2030 - December 8, 2025IMS Certification on WAZE
January 11, 2030 - December 8, 2025IMS Certification on Yahoo
January 11, 2030 - December 8, 2025IMS Certification on Twitch
January 11, 2030 - December 8, 2025IMS Certification on LinkedIn
January 11, 2030 - December 8, 2025IMS Certification on Twitter
January 11, 2030 - December 8, 2025MS Certification on VEVO
January 11, 2030 - December 8, 2025AgilePM® v3 Foundation
January 11, 2030 - December 8, 2025SAS - Academic Specialisation in Big Data Analytics and Business Intelligence
January 11, 2030 - December 8, 2025Mendix Rapid Developer Certification
January 11, 2030 - December 8, 2025Google Ads Fundamentals
January 11, 2030 - February 24, 2026Google Ads Advanced Search
January 11, 2030 - February 24, 2026Google Ads Video
January 11, 2030 - February 24, 2026Google Ads Display
January 11, 2030 - February 24, 2026Google Ads Shopping
January 11, 2030 - February 24, 2026Google Ads Publicidad para Móviles
January 11, 2030 - February 24, 2026Google Analytics Individual Qualification
January 11, 2030 - February 24, 2026IMS Certification on One Metric
January 11, 2030 - February 24, 2026IMS Certification on EA
January 11, 2030 - February 24, 2026IMS Certification on Foursquare
January 11, 2030 - February 24, 2026IMS Certification on Gaming
January 11, 2030 - February 24, 2026IMS Certification on Programmatic
January 11, 2030 - February 24, 2026IMS Connect
January 11, 2030 - February 24, 2026IMS Certification on Snapchat
January 11, 2030 - February 24, 2026IMS Certification on Spotify
January 11, 2030 - February 24, 2026IMS Certification on WAZE
January 11, 2030 - February 24, 2026IMS Certification on Twitch
January 11, 2030 - February 24, 2026IMS Certification LinkedIn
January 11, 2030 - February 24, 2026IMS Certification on Twitter
January 11, 2030 - February 24, 2026MS Certification on VEVO
January 11, 2030 - February 24, 2026AgilePM v3 Foundation
January 11, 2030 - February 24, 2026SAS - Academic Specialisation in Big Data Analytics and Business Intelligence
January 11, 2030 - February 24, 2026Mendix Rapid Developer Certification
January 11, 2030 - February 24, 2026Industry Experience
Media & Entertainment, Education, Real Estate & Construction, Retail, Software & Internet, Professional Services, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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