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I believe every brand can create sustainable, significant social impact—locally and beyond. My expertise combines copywriting, social media, community building, and brand strategy, with an agile, learning-first mindset and a commitment to honesty and transparency. I enjoy creating tailored moments that bring people together and foster a sense of belonging, with a balance between office work and hands-on work. I take risks, learn from failures, and plan for better outcomes—using data-driven decision-making and clear communication.…I believe every brand can create sustainable, significant social impact—locally and beyond. My expertise combines copywriting, social media, community building, and brand strategy, with an agile, learning-first mindset and a commitment to honesty and transparency. I enjoy creating tailored moments that bring people together and foster a sense of belonging, with a balance between office work and hands-on work. I take risks, learn from failures, and plan for better outcomes—using data-driven decision-making and clear communication.

Ioana

Copywriter, Social Media Manager, Community Manager, +3

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I believe every brand can create sustainable, significant social impact—locally and beyond. My expertise combines copywriting, social media, community building, and brand strategy, with an agile, learning-first mindset and a commitment to honesty and transparency. I enjoy creating tailored moments that bring people together and foster a sense of belonging, with a balance between office work and hands-on work. I take risks, learn from failures, and plan for better outcomes—using data-driven decision-making and clear communication.…I believe every brand can create sustainable, significant social impact—locally and beyond. My expertise combines copywriting, social media, community building, and brand strategy, with an agile, learning-first mindset and a commitment to honesty and transparency. I enjoy creating tailored moments that bring people together and foster a sense of belonging, with a balance between office work and hands-on work. I take risks, learn from failures, and plan for better outcomes—using data-driven decision-making and clear communication.

Available to hire

I believe every brand can create sustainable, significant social impact—locally and beyond. My expertise combines copywriting, social media, community building, and brand strategy, with an agile, learning-first mindset and a commitment to honesty and transparency.

I enjoy creating tailored moments that bring people together and foster a sense of belonging, with a balance between office work and hands-on work. I take risks, learn from failures, and plan for better outcomes—using data-driven decision-making and clear communication.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

Romanian, Moldavian, Moldovan

Fluent

English

Advanced

German

Beginner

Work Experience

Social Media Manager at Mioritics Association

November 1, 2025 - February 1, 2026

Developed communication strategy and generated social media content for association activities.

Social Media Manager at Super Bunici Project

February 1, 2025 - February 1, 2026

Managed the community of writers: sparked interaction among them, highlighted their performance using analytics, created an open environment for participants to celebrate and showcase their own work among others. Drafted prompts/questions based on triggers from readers’ attention and additional practical content for social channels. Listened to needs, suggestions, and helped humanize the content created for social media.

Social Media Manager at Puşcălu pi(ne)le Single Shot Dry Gin

February 1, 2025 - Present

Developed communication strategy and generated social media content for the brand; supported organization of mountain running events (kits, hydration stations, trail cleanup); supported theatre/music/film/sports events (flyers, tickets, welcoming people).

Community & Communication Manager / Event Coordinator at Ioana Gridan Planning & coordinating community events

April 2, 2024 - April 2, 2025

Planned and coordinated community events such as local producers’ fairs, cultural community events, and tourist-oriented activities. Developed and managed social media and newsletter communication strategies, created content, and worked closely with community members (seniors, artists, local producers). Projects included “Râșnov Unplugged” creators’ fairs (concept, organization, communication, and promotion) and “Ghimbășelul, the River that Connects the Community” (online communications campaign, community facilitation, and event organizing). Also developed and supported an active seniors hub through an Erasmus project, including involving seniors in creating skills-focused events and strengthening intergenerational connections. Created a local newsletter and expanded a contact database to improve communication with those interested in local events.

Community & Communication Manager, Event Coordinator at Ioana Grid an Planning and coordinating community events (local producers' fairs, cultural events for the community and tourists)

April 2, 2024 - April 2, 2025

Head of Community Branding at Mioritics Association

January 1, 2023 - August 2, 2023

Head of Community Branding / Social Media Manager at Brandingmag

January 1, 2023 - August 2, 2023

Managed brandingmag social media channels and communities; created and optimized content for multiple client types; performed content creation, advertising campaign management, analytics and reporting; coordinated research/planning/development of social media strategies for clients and internally.

Social Media Manager at Puşcălu pi Single Shot Dry Gin

January 1, 2018 - January 1, 2026

Developed communication strategy and generated social media content for the brand. Supported organization of mountain running competitions (participant kits, hydration stations, trail cleanup after races). Helped organize theatre, music, film, and sports events (flyer handouts, ticket checks, welcoming people). Managed social media channels including Facebook, Twitter, LinkedIn, and Instagram, and handled channels for different clients across sports, technology, and e-commerce. Managed social channels for the global forum “Open Branding, Rebels and Rulers” (2018 and 2019 editions). Conducted content creation and analytics/reporting, researched and planned social media strategies for clients and internally, created content for newsletters, and supported design tasks with Canva while generating visuals in close collaboration with the design team. Used tools like Buffer, Asana, Google Suite (Docs/Sheets/Slides/Forms), Slack, and Canva.

Community Manager / Content & Social Media (Volunteer/Intern) at Brandingmag Event or Brașov CPNTR (Clubul pentru Protecția Naturii și Turism Brașov)

January 1, 2018 - January 1, 2023

Social media management support and event-related communication.

Social Media Manager (Volunteer) at Brandingmag Eventor / Brașov

January 1, 2013 - January 1, 2016