GH

Grigor Hakobyan

Available to hire

I am a strategic digital marketing leader with over eight years of experience driving growth, scaling cross-functional teams, and optimizing multi-million dollar marketing architectures.

About

I am a strategic digital marketing leader with over eight years of experience driving growth, scaling cross-functional teams, and optimizing multi-million dollar marketing architectures. Currently serving as Head of Digital Marketing in the fast-paced fintech sector, I specialize in connecting data-driven insights with high-impact creative strategies to accelerate user acquisition and market share.

Throughout my career, I have focused on building resilient marketing operations—from structuring high-performing performance marketing campaigns to fixing complex technical SEO architectures and integrating advanced marketing automation frameworks. By combining analytical precision with a deep understanding of audience behavior, I transform ambiguous business challenges into scalable, predictable revenue engines.

  • 7 years' experience
  • Joined June 2026

Languages

  • ArmenianFluent
  • EnglishAdvanced
  • RussianAdvanced

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Professional Services
  • Education
  • Real Estate & Construction

More experts in Yerevan, Armenia

Work experience· 13 roles

Head of Digital Marketing Department · Easy Pay LLCOct 2023 – Present · 3 yrs 2 mos

Directed all digital marketing activities, including paid advertising, SEO, content marketing, social media, and email campaigns. Drove data-driven decisions, managed budgets, optimized performance for maximum ROI, and collaborated with internal teams and external partners to achieve business goals. Owned performance marketing execution across PPC and paid social channels, leveraging data-driven optimization, A/B testing, and KPI analysis to improve ROI. Partnered with cross-functional teams to deliver strategic insights to senior stakeholders.

Head of Digital Marketing Department · DefineMeJul 2022 – Oct 2023 · 1 yr 4 mos

Directed all digital marketing activities, including PPC and SEO; built tailored digital marketing approaches; managed PPC, SEO, and social media initiatives; built and optimized websites; analyzed market trends; collaborated cross-functionally; monitored KPIs; delivered performance reports to senior management.

Digital Marketing and SEO Services Provider (Freelance/Part-time) · Public Administration Academy of the Republic of ArmeniaJul 2022 – Oct 2023 · 1 yr 4 mos

Provided digital marketing and SEO services to ABC Construction on a freelance, part-time basis. Built and optimized the company website from scratch, managed on-site and technical SEO, developed PPC strategies, monitored social media channels to support brand growth, leveraged Google Analytics for performance insights, optimized paid advertising campaigns, and delivered detailed performance reports.

Performance Marketing Manager · Easy Pay LLCJul 2022 – Oct 2023 · 1 yr 4 mos
Digital Marketing and SEO Manager · ABC ConstructionDec 2021 – Jul 2022 · 8 mos
Senior Digital Marketing Manager · Mask EX GlobalDec 2021 – Jul 2022 · 8 mos
Digital Marketing and SEO Manager (Freelance/Remote) · ABC ConstructionDec 2021 – Jul 2022 · 8 mos
Digital Marketing Manager · Easy Pay LLCJul 2020 – Jun 2021 · 1 yr

Education

Bachelor's degree · Yerevan State University2014 – 2018
Bachelor's degree · Yerevan State University2018 – 2020

Certifications and awards

Master of Business Administration2030 – 2026

Hire Grigor Hakobyan today

Post a job and invite Grigor, or contact them directly. No hidden commission.

Post a job