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I am a strategic digital marketing leader with over eight years of experience driving growth, scaling cross-functional teams, and optimizing multi-million dollar marketing architectures. Currently serving as Head of Digital Marketing in the fast-paced fintech sector, I specialize in connecting data-driven insights with high-impact creative strategies to accelerate user acquisition and market share. Throughout my career, I have focused on building resilient marketing operations—from structuring high-performing performance marketing campaigns to fixing complex technical SEO architectures and integrating advanced marketing automation frameworks. By combining analytical precision with a deep understanding of audience behavior, I transform ambiguous business challenges into scalable, predictable revenue engines.…I am a strategic digital marketing leader with over eight years of experience driving growth, scaling cross-functional teams, and optimizing multi-million dollar marketing architectures. Currently serving as Head of Digital Marketing in the fast-paced fintech sector, I specialize in connecting data-driven insights with high-impact creative strategies to accelerate user acquisition and market share. Throughout my career, I have focused on building resilient marketing operations—from structuring high-performing performance marketing campaigns to fixing complex technical SEO architectures and integrating advanced marketing automation frameworks. By combining analytical precision with a deep understanding of audience behavior, I transform ambiguous business challenges into scalable, predictable revenue engines.

Grigor Hakobyan

Digital Marketer, Marketing Strategist, Growth Marketer, +2

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I am a strategic digital marketing leader with over eight years of experience driving growth, scaling cross-functional teams, and optimizing multi-million dollar marketing architectures. Currently serving as Head of Digital Marketing in the fast-paced fintech sector, I specialize in connecting data-driven insights with high-impact creative strategies to accelerate user acquisition and market share. Throughout my career, I have focused on building resilient marketing operations—from structuring high-performing performance marketing campaigns to fixing complex technical SEO architectures and integrating advanced marketing automation frameworks. By combining analytical precision with a deep understanding of audience behavior, I transform ambiguous business challenges into scalable, predictable revenue engines.…I am a strategic digital marketing leader with over eight years of experience driving growth, scaling cross-functional teams, and optimizing multi-million dollar marketing architectures. Currently serving as Head of Digital Marketing in the fast-paced fintech sector, I specialize in connecting data-driven insights with high-impact creative strategies to accelerate user acquisition and market share. Throughout my career, I have focused on building resilient marketing operations—from structuring high-performing performance marketing campaigns to fixing complex technical SEO architectures and integrating advanced marketing automation frameworks. By combining analytical precision with a deep understanding of audience behavior, I transform ambiguous business challenges into scalable, predictable revenue engines.

Available to hire

I am a strategic digital marketing leader with over eight years of experience driving growth, scaling cross-functional teams, and optimizing multi-million dollar marketing architectures. Currently serving as Head of Digital Marketing in the fast-paced fintech sector, I specialize in connecting data-driven insights with high-impact creative strategies to accelerate user acquisition and market share.

Throughout my career, I have focused on building resilient marketing operations—from structuring high-performing performance marketing campaigns to fixing complex technical SEO architectures and integrating advanced marketing automation frameworks. By combining analytical precision with a deep understanding of audience behavior, I transform ambiguous business challenges into scalable, predictable revenue engines.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

Armenian

Fluent

English

Advanced

Russian

Advanced

Work Experience

Head of Digital Marketing Department at Easy Pay LLC

October 1, 2023 - Present

Directed all digital marketing activities, including paid advertising, SEO, content marketing, social media, and email campaigns. Drove data-driven decisions, managed budgets, optimized performance for maximum ROI, and collaborated with internal teams and external partners to achieve business goals. Owned performance marketing execution across PPC and paid social channels, leveraging data-driven optimization, A/B testing, and KPI analysis to improve ROI. Partnered with cross-functional teams to deliver strategic insights to senior stakeholders.

Performance Marketing Manager at Easy Pay LLC

July 1, 2022 - October 1, 2023

Led cross-channel growth and brand visibility strategies, built tailored digital marketing approaches, managed PPC, SEO, and social media initiatives, built and optimized websites, analyzed market trends, collaborated cross-functionally, monitored KPIs, and delivered performance reports to senior management.

Digital Marketing and SEO Manager (Freelance/Remote) at ABC Construction

December 1, 2021 - July 1, 2022

Developed and executed comprehensive digital marketing strategies; led a team to execute growth and brand visibility strategies; managed PPC, SEO, and social media campaigns; built and optimized websites; analyzed market trends; collaborated cross-functionally; monitored KPIs; delivered performance reports; stayed updated on industry trends; continued pursuing innovations.

Senior Digital Marketing Manager at Mask EX Global

December 1, 2021 - July 1, 2022

Hired and guided key marketing staff, led a team to execute growth and brand visibility strategies, built tailored digital marketing approaches, managed PPC, SEO, and social media initiatives, built and optimized websites, analyzed market trends, collaborated cross-functionally, monitored KPIs, and reported performance to senior management.

Digital Marketing and SEO Services Provider (Freelance/Part-time) at Public Administration Academy of the Republic of Armenia

July 1, 2022 - October 1, 2023

Provided digital marketing and SEO services to ABC Construction on a freelance, part-time basis. Built and optimized the company website from scratch, managed on-site and technical SEO, developed PPC strategies, monitored social media channels to support brand growth, leveraged Google Analytics for performance insights, optimized paid advertising campaigns, and delivered detailed performance reports.

Digital Marketing and SEO Manager at ABC Construction

December 1, 2021 - July 1, 2022

Pro Digi SMM Internship

June 1, 2019 - August 1, 2019

Gained hands-on experience in social media marketing, content creation, and digital marketing tasks during an internship.

Online Marketing Manager Intern at Alternative Creative Network

June 1, 2019 - August 1, 2019

Supported online marketing initiatives, assisted in campaign planning and execution, and contributed to cross-functional projects.

Head of Digital Marketing Department at DefineMe

July 1, 2022 - October 1, 2023

Directed all digital marketing activities, including PPC and SEO; built tailored digital marketing approaches; managed PPC, SEO, and social media initiatives; built and optimized websites; analyzed market trends; collaborated cross-functionally; monitored KPIs; delivered performance reports to senior management.

Digital Marketing Manager at Easy Pay LLC

July 1, 2020 - June 1, 2021

Developed comprehensive digital marketing strategies across PPC, SEO, and social media campaigns; monitored websites; built and managed websites; optimized campaigns; measured performance; improved ROI; created actionable performance reports.

Sales & Marketing Manager at Whisper Armenia

September 1, 2018 - December 1, 2019

Led sales and marketing initiatives for the Armenian market, driving growth and market visibility; oversaw campaigns and channel performance; collaborated with sales to align strategies.

Intern at Pro DigiSMM

June 1, 2019 - August 1, 2019

Marketing internship supporting digital marketing activities; learned core online marketing practices and contributing to campaigns.

Online Marketing Manager (Intern) at Alternative Creative Network

June 1, 2019 - August 1, 2019

Supported online marketing initiatives; assisted in developing and executing campaigns; collaborated with cross-functional teams; learned foundational digital marketing skills.