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LYNX LI is a they/them game designer and independent game developer based in Salt Lake City, UT. They lead concept-to-completion game design across multiple original IPs, especially narrative and worldbuilding direction, into cohesive player experiences.…

Lynx Li

Game Designer, Game Developer, Content Designer, +2

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LYNX LI is a they/them game designer and independent game developer based in Salt Lake City, UT. They lead concept-to-completion game design across multiple original IPs, especially narrative and worldbuilding direction, into cohesive player experiences.…

Available to hire

LYNX LI is a they/them game designer and independent game developer based in Salt Lake City, UT. They lead concept-to-completion game design across multiple original IPs, especially narrative and worldbuilding direction, into cohesive player experiences.

Skills

Game Design

Narrative Illustration

Experience Level

Game Design

Expert

Narrative Illustration

Intermediate

Language

English

Advanced

Chinese

Fluent

Work Experience

Worldbuilder / Content & UI Designer (DESPEL — EA on Steam) at DESPEL

August 1, 2025 - June 1, 2026

Authored branching quest structures and non-linear character arcs for a horror game, designing player choice points that affect environmental storytelling and endgame states. Produced and maintained living design documentation covering systems, lore, and encounter mechanics to serve as a single source of truth for art, audio, and engineering. Defined UI art and style guides to keep mechanical clarity and thematic tone consistent with the horror aesthetic.

Game Designer / Content Creator at Wild Roots

January 1, 2025 - May 1, 2025

Researched 30+ botanical species and translated ecological behaviors into in-game collectible mechanics and resource progression systems, creating a learn-through-play encyclopedia loop. Designed and delivered game visual assets in Procreate with technical-spec adherence for seamless build integration. Conducted weekly playtests with 15+ external users to adjust spawn rates, UI clarity, and progression pacing across multiple iteration passes.

Game Designer / Worldbuilder / Concept Artist at Magic Potion Adventure

May 1, 2024 - June 1, 2024

In a 4-week sprint, designed core item-combination systems, monster behavioral templates, and protagonist progression, delivering a playable 3D adventure demo from scratch. Established art direction and menu UI hierarchy, creating reference sheets that unified a multi-person team under a cohesive whimsical-fantasy style.

Independent Game Developer

October 1, 2022 - Present

Led the full design lifecycle of 3+ original IPs, from early system ideation and lore development through visual identity design. Architected core gameplay loops, progression systems, and character skill trees, producing structured design specs for engineering and art teams. Built comprehensive lore bibles and faction systems for original fantasy worlds, supporting deep narrative and worldbuilding aligned with the game pillars.