Guadalupe Boso

Providing consultancy and customized strategy development for individual clients in branding, communications, and digital marketing. Planning, executing, and optimizing Meta Ads campaigns. Developing and providing consultancy on visual identity and brand assets. Producing and editing audiovisual content and designing digital marketing collaterals.

Marketing Analyst at Lenovo Latin America

Coordinated regional product launches, bridging communication between global and local teams to ensure proper adaptation and execution in each market. Organized internal and external events and managed special projects including product launches, webinars, client engagement activities, partner events, incentive programs, and training initiatives. Coordinated agency and partner collaboration to ensure brand consistency and achievement of business objectives. Managed marketing campaigns coordinating digital initiatives with agencies and creating, organizing, and distributing materials aligned with brand guidelines.

Marketing Internship at Lenovo Latin America

Assisted in budget management and post-event reporting on leads and results. Managed content platforms and adapted global marketing collaterals for regional and local markets. Coordinated with creative agencies and oversaw the production of online and offline assets. Organized internal events and supported external activities. Developed communication assets for strategic initiatives. Analyzed media coverage and campaign impact to enhance communication strategies. Generated and edited content for social media platforms. Coordinated press conferences, facilitated media accreditation, and engaged with journalists. Prepared media monitoring reports and event impact evaluations.

Editions Press Operations and Communication at Open Tennis ATP and WTA, Argentina

Involved in press management including coordinating press conferences, facilitating media accreditation, and engaging with journalists. Supported media monitoring and event impact evaluation activities.

Community Manager at Inside Studios

Managed community activities and used design tools for digital content creation.

Providing consultancy and customized strategy development for individual clients in branding, communications, and digital marketing. Planning, executing, and optimizing Meta Ads campaigns. Developing and providing consultancy on visual identity and brand assets. Producing and editing audiovisual content and designing digital marketing collaterals.

Marketing Analyst at Lenovo Latin America

Coordinated regional product launches, bridging communication between global and local teams to ensure proper adaptation and execution in each market. Organized internal and external events and managed special projects including product launches, webinars, client engagement activities, partner events, incentive programs, and training initiatives. Coordinated agency and partner collaboration ensuring brand consistency and achievement of business objectives. Managed marketing campaigns coordinating digital initiatives with agencies and creating, organizing, and distributing materials aligned with brand guidelines. Assisted in budget management and post-event reports on leads and results. Managed content platforms and adapted global marketing collaterals for regional and local markets. Coordinated with creative agencies and oversaw production of online and offline assets. Developed communication assets for strategic initiatives. Analyzed media coverage and campaign impact to enhance commu

Marketing Intern at Lenovo Latin America

Supported marketing activities and operations, gaining experience in branding, marketing campaigns, and event management.

Editions Press Operations and Communication at Open Tennis ATP and WTA - Coder House Argentina

Involved in communication and operations roles related to press during sports events.

User Experience & User Interface Design at Coder House

Studied and developed skills in User Experience and User Interface Design.

Community Manager at Inside Studios

Managed community engagement and social media activities.

Marketing Intern at Lenovo Latin America

Generated and edited content for social media platforms; participated in press management by coordinating press conferences, facilitating media accreditation, and engaging with journalists; prepared media monitoring reports and evaluated event impact.

Freelance Marketing & Communications at Self-employed

Developed and provided consultancy on branding, communications and digital marketing across social platforms (Instagram, Facebook, TikTok, YouTube and LinkedIn); planned, executed and optimized Meta Ads campaigns; developed visual identity and brand assets; produced audiovisual content and digital marketing collaterals.