Hi, I'm Harry Gu, a creative video producer who specializes in telling brand and cultural stories through short-form video. I bridge East–West creative styles and work across global markets, using trends, technology, and cross-cultural insights to craft content that resonates and is share-worthy. I'm bilingual in Mandarin and English and have a track record in aligning creative work with organizational goals and culture. In my roles at Chery, Alibaba, Ant Group, and Jiangxi TV, I produce content from concept to post-production, from internal culture films to external campaigns. I love turning data-driven insights into compelling narratives for social media, events, and employer branding, while keeping human connections at the heart of every project.…

Harry Gu (Gu Gaolu)

Hi, I'm Harry Gu, a creative video producer who specializes in telling brand and cultural stories through short-form video. I bridge East–West creative styles and work across global markets, using trends, technology, and cross-cultural insights to craft content that resonates and is share-worthy. I'm bilingual in Mandarin and English and have a track record in aligning creative work with organizational goals and culture. In my roles at Chery, Alibaba, Ant Group, and Jiangxi TV, I produce content from concept to post-production, from internal culture films to external campaigns. I love turning data-driven insights into compelling narratives for social media, events, and employer branding, while keeping human connections at the heart of every project.…

Available to hire

Hi, I’m Harry Gu, a creative video producer who specializes in telling brand and cultural stories through short-form video. I bridge East–West creative styles and work across global markets, using trends, technology, and cross-cultural insights to craft content that resonates and is share-worthy. I’m bilingual in Mandarin and English and have a track record in aligning creative work with organizational goals and culture.

In my roles at Chery, Alibaba, Ant Group, and Jiangxi TV, I produce content from concept to post-production, from internal culture films to external campaigns. I love turning data-driven insights into compelling narratives for social media, events, and employer branding, while keeping human connections at the heart of every project.

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Language

English
Advanced

Work Experience

Employer Branding Expert at Chery Commercial Vehicles
July 1, 2024 - Present
Produced internal communication videos and brand culture films. Key projects include the opening film for the 2024 Business Conference and 'Partner’s Voice', a short video series capturing on-the-ground customer insights for internal knowledge sharing.
Employer Branding Expert at Alibaba Group
January 1, 2022 - October 31, 2023
Created employer branding videos for global campaigns and internal communications. Developed video content around corporate events such as Double 11 and Alibaba Day, showcasing a 'work happily' culture with trend-aware storytelling.
Culture & Employer Branding Expert at Ant Group
May 1, 2020 - January 1, 2022
Produced video series 'International Storytelling' to highlight global culture and brand values. Created the employer brand promo 'An Ant Adventure: The Story of a U.S. Employee in Ant', blending humor and cross-cultural narratives for external audiences.
Senior Specialist, Corporate Culture & Brand Communication at Alibaba Group
June 1, 2017 - May 1, 2020
Led concept and production for large-scale event films and internal communications videos. Developed West Meets East series to promote global cultural exchange within the company. Directed employer brand documentary series and CSR-focused documentaries, including: Cultural Shock & Integration: Double 11 through the Eyes of International Employees; Mountains and Seas: Stories of Rural Teacher Award Winners.
Editor & Journalist at Jiangxi TV
January 1, 2006 - May 31, 2017
Produced news features and documentaries on ecological, cultural, and social topics. Directed The Way of Tao, a documentary on the history and future of Taoism in China.
Employer Branding Expert at Chery Commercial Vehicles
July 1, 2024 - Present
Produced internal communication videos and brand culture films for internal audiences. Opened the 2024 Business Conference with the opening film. Created Partner’s Voice, a short video series capturing on-the-ground customer insights for internal knowledge sharing. Collaborated with cross-functional teams to align creative output with organizational goals and culture.
International HR Solutions, Culture & Employer Branding Expert at Alibaba Group
October 1, 2023 - October 24, 2025
Created employer branding videos for global campaigns and internal communications. Developed video content around corporate events such as Double 11 and Alibaba Day, incorporating lively, trend-aware storytelling to showcase a work happily culture. Key Projects: Cainiao 10th Anniversary event film; Multiple short-form brand videos for social media to boost employer brand perception in global markets.
International Business Unit, Culture & Employer Branding Expert at Ant Group
December 1, 2021 - October 24, 2025
Produced video series International Storytelling to highlight global culture and brand values. Created the employer brand promo An Ant Adventure: The Story of a U.S. Employee in Ant, blending humor and cross-cultural narratives for external audiences.
Senior Specialist, Corporate Culture & Brand Communication at Alibaba Group
May 1, 2020 - October 24, 2025
Led concept and production for large-scale event films and internal communications videos. Developed West Meets East series to promote global cultural exchange within the company. Directed employer brand documentary series and CSR-focused documentaries, including Cultural Shock & Integration: Double 11 through the Eyes of International Employees and Mountains and Seas: Stories of Rural Teacher Award Winners.
Editor & Journalist at Jiangxi TV
May 1, 2017 - October 24, 2025
Produced news features and documentaries on ecological, cultural, and social topics. Directed The Way of Tao, a documentary on the history and future of Taoism in China.

Education

Psychological Counselor Certification at Chinese Academy of Sciences Institute of Psychology
January 1, 2024 - June 30, 2024
Bachelor’s Degree in Literature Languages at Jiangxi Normal University
September 1, 2002 - June 30, 2006
Bachelor’s Degree in Literature Languages at Jiangxi Normal University
January 11, 2030 - October 24, 2025
Psychological Counselor Certification at Chinese Academy of Sciences Institute of Psychology
January 11, 2030 - January 1, 2024

Qualifications

Psychological Counselor Certification
January 1, 2024 - June 30, 2024
Psychological Counselor Certification
January 11, 2030 - January 1, 2024

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Other, Manufacturing
    paper Happy 11.11 — Double 11 experience from foreign employees’ perspective

    While everyone else is busy shopping, how does a Canadian Alibaba employee spend his Singles’ Day(11.11)? He shares his anecdotes, his perspective on Singles’ Day, and the cultural impact it presents. This film follows him and his Alibaba colleagues through the eyes of a foreigner, exploring how they celebrate Singles’ Day.

    【《Happy 11.11》一个歪果员工眼中的双11奇遇记】
    https://www.twine.net/signin

    paper Mountains and Seas — Documentary on Alibaba’s “Jack Ma Rural Teachers Award” winners

    “People often joke online that the end of your struggle is just the starting point for others. But the end of our struggle is to improve the starting point of these children.” He wrote about protecting the “little universe” in the hearts of children - the story of a rural teacher in China and his students.

    【大山,大海–马云乡村教师奖得主 纪录片】
    https://www.twine.net/signin