Available to hire
Hi, I’m Gonzalo, a Madrid-based graphic designer with over 8 years of experience in branding, corporate identity, and visual communication for international and educational organizations. I am skilled in Adobe Creative Suite and in creating visual presentations with PowerPoint that deliver clear and impactful stories. I have led creative projects from start to finish, collaborating with marketing, product, and business teams to ensure consistency with brand identity. I also have experience in video editing (Premiere, After Effects, DaVinci Resolve), AI-generated imagery (Adobe Firefly, Gemini, Midjourney, Sora, and Freepik AI Suite), and AI-driven audio creation to enrich visual narratives.
My objective is to bring creativity, visual strength, and innovation to multidisciplinary and international environments, exploring new directions and reinforcing integrated campaigns through AI workflows and visual storytelling.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Italian
Intermediate
Spanish; Castilian
Fluent
English
Intermediate
Work Experience
Diseñador Gráfico Digital & Team Leader at Freepik
June 1, 2025 - September 23, 2025Lideré un equipo multidisciplinar de diseñadores y creadores visuales en la producción de recursos digitales con foco en branding visual, dirección de arte digital y campañas publicitarias. Supervisé proyectos estratégicos que impactaron KPIs de engagement y conversión. Integré IA en procesos de creación de contenido, combinando edición de video, motion graphics y automatización creativa para aumentar la eficiencia y calidad visual. Impulsé la innovación en contenido visual para fortalecer la identidad de marca y maximizar resultados en plataformas digitales. Colaboré con marketing en piezas para captación de leads y conversión en entornos SaaS. Diseñé y produje recursos visuales para campañas, redes sociales y productos de descarga masiva, contribuyendo directamente a la estrategia visual de la marca. Desarrollé piezas gráficas para banners, landings y RRSS, con especial énfasis en email marketing y branding visual. Colaboré con equipos de marketing y producto
Team Leader | Graphic Designer | Art Director at Freepik
April 1, 2024 - June 30, 2025Led a multidisciplinary team of designers and visual creators in producing digital assets focused on visual branding, digital art direction, and advertising campaigns. Supervised strategic projects impacting key engagement and conversion KPIs. Integrated AI tools to enhance workflow efficiency and elevate visual quality, driving innovation to strengthen brand identity across digital platforms. Designed and produced visual assets for campaigns, social media, and downloadable products. Developed graphics for multiple digital platforms with emphasis on email marketing and branding. Collaborated closely with marketing and product teams to ensure visual consistency aligned with business goals and UX/UI standards. Executed video post-production for campaigns using tools like Adobe Premiere and After Effects, ensuring high standards of quality and precision.
Team Leader | Graphic Designer | Art Director at Freepik
October 1, 2019 - PresentLed a multidisciplinary team of designers and visual creators in producing digital assets focused on visual branding, digital art direction, and advertising campaigns. Supervised strategic projects impacting key engagement and conversion KPIs. Integrated AI tools into workflows combining video editing, motion graphics, and creative automation to boost efficiency and quality. Drove innovation to strengthen brand identity and maximize digital platform performance. Designed and produced visual assets for digital campaigns, social media, and mass-downloadable products. Developed graphic pieces adapted to multiple digital platforms with a focus on email marketing and branding systems. Collaborated with marketing and product teams to ensure visual consistency aligned with business goals and UX/UI standards. Executed video post-production using advanced tools like Adobe Premiere and After Effects. Applied technical review and prepared final artwork for digital and print environments. Particip
Senior Graphic Designer at Universidad de Morón
September 30, 2019 - July 11, 2025Responsible for institutional visual identity and multi-channel campaigns to attract new students. Designed 360° campaigns across billboards, social media, Google Ads, and print, resulting in a +35% increase in annual enrollments. Built a strong, recognizable visual identity through consistent visual systems and high-impact materials. Oversaw production and final artwork to ensure high-quality output for large format and digital media.
Diseñador Gráfico Senior at Universidad de Morón
September 1, 2019 - September 23, 2025Responsable de la identidad visual institucional y campañas multicanal (digital y offline) para atraer nuevos estudiantes. Diseñé campañas 360° en vía pública, redes sociales, Google Ads e impresos, logrando un incremento de +35% en inscripciones anuales. Consolidé una identidad visual sólida y reconocible a través de sistemas visuales coherentes y materiales de alto impacto. Supervisé la producción y arte final de materiales gráficos para asegurar calidad en gran formato y medios digitales.
Diseñador Gráfico Senior at Universidad de Morón
September 1, 2019 - September 23, 2025Responsable de la identidad visual institucional y campañas multicanal (digital y offline) para atraer nuevos estudiantes. Diseñé campañas 360° en vía pública, redes sociales, Google Ads e impresos, logrando un aumento de +35% en inscripciones anuales. Consolidé una identidad visual sólida y reconocible a través de sistemas visuales coherentes y materiales de alto impacto. Supervisé la producción y arte final de materiales gráficos para asegurar calidad en gran formato y medios digitales.
Senior Graphic Designer at Universidad de Morón
July 1, 2014 - September 30, 2019Managed institutional visual identity and multi-channel campaigns to attract new students. Designed 360° campaigns across billboards, social media, Google Ads, and print media, achieving a +35% increase in annual enrollments. Built a strong and recognizable visual identity through consistent visual systems and impactful materials. Oversaw production and final artwork for large format and digital media ensuring high quality output.
Graphic Designer at Tiara
July 31, 2013 - July 11, 2025Designed print and digital visual materials for local campaigns and brand communication. Produced creative assets for brochures, signage, and mass email marketing to ensure brand consistency across touchpoints. Coordinated final artwork preparation for print guaranteeing high fidelity and production quality.
Diseñador Gráfico at Tiara
July 1, 2013 - September 23, 2025Diseñé materiales visuales impresos y digitales para campañas locales y comunicación de marca. Producí diseños para folletería, cartelería y mailing masivo, asegurando coherencia de marca en todos los puntos de contacto.
Diseñador Gráfico at Tiara
July 1, 2013 - September 23, 2025Diseñé materiales visuales impresos y digitales para campañas locales y comunicación de marca. Produje diseños para folletería, cartelería y mailing masivo, asegurando coherencia de marca en todos los puntos de contacto.
Graphic Designer at Tiara
September 1, 2012 - July 31, 2013Designed print and digital visual materials for local campaigns and brand communications. Created creative assets for brochures, signage, and mass email marketing campaigns ensuring brand consistency. Coordinated final artwork preparation for print, maintaining high fidelity and production quality.
Education
Aircraft Avionics Mechanical Technician at INAC-CIATA
March 1, 2002 - December 31, 2006Graphic Designer at Moron of University
March 1, 2002 - December 31, 2008Professional Front-End Developer at UTN
October 1, 2017 - May 31, 2018Aircraft Avionics Mechanical Technician at INAC-CIATA
March 1, 2002 - December 31, 2006Graphic Designer at Moron of University
March 1, 2002 - December 31, 2008Professional Front-End Developer at UTN
October 1, 2017 - May 31, 2018Associate Degree at Universidad de Morón
March 1, 2002 - December 31, 2008Associate Degree at Universidad de Morón
March 1, 2002 - December 31, 2008Tecnicatura de grado, Diseño Gráfico at Universidad de Morón
March 1, 2002 - December 1, 2008Online Program for Artificial Intelligence for Brands at Miami Ad School Madrid
January 11, 2030 - September 23, 2025Strategic Picks en Branded Content at Madrid Content School
March 1, 2022 - March 1, 2022Curso de IA para marcas at Madrid Content School
September 1, 2023 - October 1, 2023Tecnicatura de grado, Diseño Gráfico at Universidad de Morón
March 1, 2002 - December 1, 2008Online Program for Artificial Intelligence for Brands at Miami Ad School Madrid
January 11, 2030 - September 23, 2025Strategic Picks en Branded Content at Madrid Content School
January 11, 2030 - September 23, 2025 at Málaga
October 1, 2019 - June 1, 2025 at Buenos Aires
July 1, 2014 - September 1, 2019 at Buenos Aires
September 1, 2012 - July 1, 2013 at Málaga
September 1, 2023 - October 1, 2023 at Málaga
March 1, 2022 - March 1, 2022 at Málaga
March 1, 2002 - December 1, 2008Qualifications
Online Program for Artificial Intelligence for Brands
September 1, 2023 - October 31, 2023Strategic Picks en Branded Content
March 1, 2022 - March 31, 2022Online Program for Artificial Intelligence for Brands
September 1, 2023 - October 31, 2023Strategic Picks en Branded Content
March 1, 2022 - March 31, 2022Online Program for Artificial Intelligence for Brands (Miami Ad School Madrid)
January 11, 2030 - September 23, 2025Strategic Picks en Branded Content (Madrid Content School)
March 1, 2022 - March 1, 2022Industry Experience
Media & Entertainment, Education, Software & Internet, Professional Services, Retail, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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