Enne Aromas

Enne Aromas is a brand of aromatic products, handmade. Created from the need to use products without so many chemical additives, such as those found easily on the market and are produced on a large scale; The founder and artisan Nelson Calheiros Jr. aims to offer purer products with natural aromas, thus creating a connection with those who consume them and making the experience more humane.

The brand name symbolizes the first letter present in the founder’s name. Also is a palindrome, that is, it can be read backwards, without changing the meaning of the word.

In mathematics the letter “n” is a representation of the nth number, used to refer any indefinite number. Being so, the letter became a popular expression, generally used in Brazil to describe an immeasurable number of things.
In the brand, the expression represents the infinite possibilities of scent, that can be used and found in products.

The main objective of the project was to create an identity that reflected the personality of the artisan, while at the same time referring to a brand of handmade products for the cosmetics area.

The beige color chosen to compose the symbol, represents the connection with the earth, which is where most of the aromas come from, and receives as a complement the black to represent the sophistication of unique products, made by hand, making them special. The construction of the logotype consists of an icon created from the initial letter of the founder’s name “Nelson”, and is complemented by a serif-vintage all caps typography, with the purpose of referring the origins of the aromatic products.

Take a look at the full project in here:

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