Available to hire
Hi, I’m Guilherme Panachao, a brand and creative strategist blending strategic design training with hands-on graphic design practice. I specialize in brand positioning, consumer research, and creative direction, translating complex insights into narratives that move brands forward.
I’ve built experience across retail, branding, and marketing communications, focusing on creating brands that are visually coherent and strategically sharp. I’m open to remote opportunities with international teams.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Portuguese
Fluent
English
Fluent
Work Experience
Senior Designer at RISE Retail
January 1, 2025 - PresentLead strategic planning and consumer research to support brand and communication decisions for retail clients. Develop navigable presentation frameworks that translate strategy into visual storytelling for client-facing decks. Create and adapt Key Visuals for campaigns, ensuring alignment between creative execution and brand positioning. Conduct market and competitor research to identify brand opportunities and inform campaign direction.
Mid-level Designer at Facta Retail
March 1, 2022 - December 1, 2024Defined brand positioning and strategy for retail clients, leading branding projects from concept through execution. Developed integrated marketing communications including campaigns, brand guidelines, and visual identity systems. Led strategic internal communications with HR, translating business objectives into clear visual narratives. Produced 3D visual projects and presentation planning for pitches and client presentations.
Graphic Designer at Ruta Content
January 1, 2021 - April 1, 2022Supported brand positioning and campaign strategy for jewelry market clients alongside content production. Developed visual content for social media with a focus on brand consistency and audience engagement. Participated in strategic planning meetings, contributing insights on visual communication and brand behavior.
Art Assistant at Agência Official
September 1, 2020 - January 1, 2021Created visual materials for social media and internal presentations in collaboration with the creative team. Participated in briefing meetings, gaining early exposure to campaign strategy and client communication.
Design Intern at TRY Consultoria
January 1, 2016 - January 1, 2017Supported user research and interviews for app and website projects, developing early foundation in UX methodology.
Sênior Designer at RISE Retail
January 1, 2025 - PresentLead strategic planning and consumer research to support brand and communication decisions for retail clients. Develop navigable presentation frameworks that translate strategy into visual storytelling for client-facing decks. Create and adapt Key Visuals for campaigns, ensuring alignment between creative execution and brand positioning. Conduct market and competitor research to identify brand opportunities and inform campaign direction.
Education
Postgraduate in Strategic Design at IED – Istituto Europeo di Design, São Paulo
January 1, 2023 - January 1, 2025Brand Design, Strategy & Technology Bootcamp at Miami Ad School Brazil
January 1, 2022 - March 2, 2026Bachelor's Degree in Graphic Design at SENAC University, São Paulo
January 1, 2016 - January 1, 2019Photography – Studio & Outdoor at Panamericana School of Art and Design
January 1, 2018 - January 1, 2020Bachelor's Degree in Graphic Design at SENAC University, São Paulo
January 1, 2016 - December 31, 2019Bootcamp: Brand Design, Strategy & Technology at Miami Ad School Brazil
January 1, 2022 - December 31, 2022Postgraduate in Strategic Design at IED – Istituto Europeo di Design, São Paulo
January 1, 2023 - January 1, 2025Photography – Studio & Outdoor at Panamericana School of Art and Design
January 1, 2018 - December 31, 2020Qualifications
IED
March 2, 2026 - March 2, 2026Industry Experience
Retail, Media & Entertainment, Professional Services, Consumer Goods, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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