I'm Guillaume Blanc, an award-winning Creative Director and Copywriter with over 20 years of experience shaping integrated campaigns, films, activations and brand platforms for major brands and public-interest causes.
I’m Guillaume Blanc, an award-winning Creative Director and Copywriter with over 20 years of experience shaping integrated campaigns, films, activations and brand platforms for major brands and public-interest causes. My work has always been driven by pop culture, local relevance and human truth. Recently relocating to Lomé, Togo— a country I’ve known closely for more than two decades—I’m excited by the opportunity to contribute my experience, curiosity and creative energy to West Africa’s dynamic market.
From leading creative teams at Havas Paris to directing independent film projects in West Africa, I translate briefs into bold creative platforms that drive business value. I thrive in cross-disciplinary collaboration across strategy, production and storytelling, and I’m comfortable delivering across brand, film, social and activation work for B2B and B2C clients as well as public-interest campaigns. I’m ready to bring a human-centered, culturally resonant approach to new opportunities, including Ogilvy Africa in Ghana.
Created a landmark EDF campaign that reimagined a popular TV-series format for advertising, achieving 88% public approval and earning major recognition across film and brand content, including Cannes Lions, D&AD, CDA, New York Festivals and The One Show.
Founded an independent creative practice focused on brand strategy editorial content and film production, working with clients in West Africa. Created documentary content for FNFI Togo, leading editorial direction, interviews and film direction for institutional storytelling projects. Developed a strategic recommendation for Asone Group Togo, clarifying the brand positioning of a facilities services company. Designed visual concepts and magazine covers for Viva Protect, a specialized B2B publication.
Founded an independent creative practice focused on brand strategy, editorial content and film production, working with clients in West Africa. Created documentary content for FNFI Togo, leading editorial direction, interviews and film direction for institutional storytelling projects. Developed a strategic recommendation for Asone Group Togo to clarify the brand positioning of a facilities services company. Designed visual concepts and magazine covers for Viva Protect, a specialized B2B publication.
advertising copywriting art direction strategy media
Post a job and invite Guillaume, or contact them directly. No hidden commission.
