I'm Guillaume Blanc, an award-winning Creative Director and Copywriter with over 20 years of experience shaping integrated campaigns, films, activations and brand platforms for major brands and public-interest causes. My work has always been driven by pop culture, local relevance and human truth. Recently relocating to Lomé, Togo— a country I've known closely for more than two decades—I'm excited by the opportunity to contribute my experience, curiosity and creative energy to West Africa's dynamic market. From leading creative teams at Havas Paris to directing independent film projects in West Africa, I translate briefs into bold creative platforms that drive business value. I thrive in cross-disciplinary collaboration across strategy, production and storytelling, and I'm comfortable delivering across brand, film, social and activation work for B2B and B2C clients as well as public-interest campaigns. I'm ready to bring a human-centered, culturally resonant approach to new opportunities, including Ogilvy Africa in Ghana.…

Guillaume Blanc

I'm Guillaume Blanc, an award-winning Creative Director and Copywriter with over 20 years of experience shaping integrated campaigns, films, activations and brand platforms for major brands and public-interest causes. My work has always been driven by pop culture, local relevance and human truth. Recently relocating to Lomé, Togo— a country I've known closely for more than two decades—I'm excited by the opportunity to contribute my experience, curiosity and creative energy to West Africa's dynamic market. From leading creative teams at Havas Paris to directing independent film projects in West Africa, I translate briefs into bold creative platforms that drive business value. I thrive in cross-disciplinary collaboration across strategy, production and storytelling, and I'm comfortable delivering across brand, film, social and activation work for B2B and B2C clients as well as public-interest campaigns. I'm ready to bring a human-centered, culturally resonant approach to new opportunities, including Ogilvy Africa in Ghana.…

Available to hire

I’m Guillaume Blanc, an award-winning Creative Director and Copywriter with over 20 years of experience shaping integrated campaigns, films, activations and brand platforms for major brands and public-interest causes. My work has always been driven by pop culture, local relevance and human truth. Recently relocating to Lomé, Togo— a country I’ve known closely for more than two decades—I’m excited by the opportunity to contribute my experience, curiosity and creative energy to West Africa’s dynamic market.

From leading creative teams at Havas Paris to directing independent film projects in West Africa, I translate briefs into bold creative platforms that drive business value. I thrive in cross-disciplinary collaboration across strategy, production and storytelling, and I’m comfortable delivering across brand, film, social and activation work for B2B and B2C clients as well as public-interest campaigns. I’m ready to bring a human-centered, culturally resonant approach to new opportunities, including Ogilvy Africa in Ghana.

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Language

French
Fluent
English
Advanced

Work Experience

creative director at Havas Paris
January 29, 2019 - June 30, 2024
senior copywriter at Havas Paris
June 1, 2011 - January 29, 2019
Copywriter at saatchi & saatchi Paris
September 1, 2001 - June 1, 2011
see CV and portfolio
Independent Creative Director & Film Director at Independent Creative Practice (West Africa)
January 1, 2024 - Present
Founded an independent creative practice focused on brand strategy, editorial content and film production, working with clients in West Africa. Created documentary content for FNFI Togo, leading editorial direction, interviews and film direction for institutional storytelling projects. Developed a strategic recommendation for Asone Group Togo to clarify the brand positioning of a facilities services company. Designed visual concepts and magazine covers for Viva Protect, a specialized B2B publication.
Independent Creative Director & Film Director at Self-employed / Independent Creative Practice
January 1, 2024 - Present
Founded an independent creative practice focused on brand strategy editorial content and film production, working with clients in West Africa. Created documentary content for FNFI Togo, leading editorial direction, interviews and film direction for institutional storytelling projects. Developed a strategic recommendation for Asone Group Togo, clarifying the brand positioning of a facilities services company. Designed visual concepts and magazine covers for Viva Protect, a specialized B2B publication.

Education

master advertsing at sup de pub paris
September 6, 1999 - June 29, 2001
advertising copywriting art direction strategy media
DUT commercial Techniques at IUT Cergy Pontoise
September 1, 1997 - June 30, 1999
Master’s in advertising at Sup de Pub Paris
January 1, 1999 - January 1, 2001
DUT Marketing Techniques at University of Cergy-Pontoise
January 1, 1999 - January 1, 2001
Master’s in advertising at Sup de Pub Paris
January 1, 1999 - January 1, 2001
DUT Marketing Techniques at University of Cergy-Pontoise
January 1, 1999 - January 1, 2001

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Telecommunications, Software & Internet, Non-Profit Organization
    paper EDF ELECTRIC

    Created a landmark EDF campaign that reimagined a popular TV-series format for advertising, achieving 88% public approval and earning major recognition across film and brand content, including Cannes Lions, D&AD, CDA, New York Festivals and The One Show.