I have spent the last few years working as an Independent Designer and Consultant leading Branding and Identity Systems projects in a wide variety of categories, ranging from a regional financial company to a professional diving school in Buenos Aires or web3 projects in Finland and the USA. Previously, I was in charge of the creative departments at FutureBrand and Interbrand, respectively. During that 15-year period, I led teams of more than 15 designers, copywriters, and strategists across the region. My training focuses on Branding as a working methodology rather than an object, and Design as a way of thinking while doing. In my recent years as a freelancer, I have been able to combine branding processes with agile and open design methodologies, harnessing their potential for innovation and creativity. More than 20 years as a professor at the University of Buenos Aires have brought me into constant contact, in various roles, with students, colleagues, professionals, and leaders from different areas of design, communication, creativity, and academic research.

Guillermo Altube

I have spent the last few years working as an Independent Designer and Consultant leading Branding and Identity Systems projects in a wide variety of categories, ranging from a regional financial company to a professional diving school in Buenos Aires or web3 projects in Finland and the USA. Previously, I was in charge of the creative departments at FutureBrand and Interbrand, respectively. During that 15-year period, I led teams of more than 15 designers, copywriters, and strategists across the region. My training focuses on Branding as a working methodology rather than an object, and Design as a way of thinking while doing. In my recent years as a freelancer, I have been able to combine branding processes with agile and open design methodologies, harnessing their potential for innovation and creativity. More than 20 years as a professor at the University of Buenos Aires have brought me into constant contact, in various roles, with students, colleagues, professionals, and leaders from different areas of design, communication, creativity, and academic research.

Available to hire

I have spent the last few years working as an Independent Designer and Consultant leading Branding and Identity Systems projects in a wide variety of categories, ranging from a regional financial company to a professional diving school in Buenos Aires or web3 projects in Finland and the USA.

Previously, I was in charge of the creative departments at FutureBrand and Interbrand, respectively. During that 15-year period, I led teams of more than 15 designers, copywriters, and strategists across the region. My training focuses on Branding as a working methodology rather than an object, and Design as a way of thinking while doing.

In my recent years as a freelancer, I have been able to combine branding processes with agile and open design methodologies, harnessing their potential for innovation and creativity.

More than 20 years as a professor at the University of Buenos Aires have brought me into constant contact, in various roles, with students, colleagues, professionals, and leaders from different areas of design, communication, creativity, and academic research.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Add your work experience history here.

Education

Graphic Design at University of Buenos Aires
January 11, 2030 - October 31, 2025
Fashion Design at University of Buenos Aires
January 11, 2030 - October 31, 2025

Qualifications

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Industry Experience

Media & Entertainment, Professional Services, Education, Government, Retail, Other