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With over 9 years of experience in digital marketing, I specialise in leading high-impact, multi-market campaigns that drive both performance outcomes and brand growth. I excel in roles that require strategic thinking, data-driven decision-making, and close collaboration with client stakeholders and internal teams. I have led cross-functional teams and managed complex, multi-channel strategies across industries including retail, FMCG and tech. My channel expertise spans social, search, display, and video — helping brands scale effectively while navigating the full media landscape.…With over 9 years of experience in digital marketing, I specialise in leading high-impact, multi-market campaigns that drive both performance outcomes and brand growth. I excel in roles that require strategic thinking, data-driven decision-making, and close collaboration with client stakeholders and internal teams. I have led cross-functional teams and managed complex, multi-channel strategies across industries including retail, FMCG and tech. My channel expertise spans social, search, display, and video — helping brands scale effectively while navigating the full media landscape.

Guoda Seporaityte

Marketing Strategist, Digital Marketer, Growth Marketer, +1

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With over 9 years of experience in digital marketing, I specialise in leading high-impact, multi-market campaigns that drive both performance outcomes and brand growth. I excel in roles that require strategic thinking, data-driven decision-making, and close collaboration with client stakeholders and internal teams. I have led cross-functional teams and managed complex, multi-channel strategies across industries including retail, FMCG and tech. My channel expertise spans social, search, display, and video — helping brands scale effectively while navigating the full media landscape.…With over 9 years of experience in digital marketing, I specialise in leading high-impact, multi-market campaigns that drive both performance outcomes and brand growth. I excel in roles that require strategic thinking, data-driven decision-making, and close collaboration with client stakeholders and internal teams. I have led cross-functional teams and managed complex, multi-channel strategies across industries including retail, FMCG and tech. My channel expertise spans social, search, display, and video — helping brands scale effectively while navigating the full media landscape.

Available to hire

With over 9 years of experience in digital marketing, I specialise in leading high-impact, multi-market campaigns that drive both performance outcomes and brand growth. I excel in roles that require strategic thinking, data-driven decision-making, and close collaboration with client stakeholders and internal teams.

I have led cross-functional teams and managed complex, multi-channel strategies across industries including retail, FMCG and tech. My channel expertise spans social, search, display, and video — helping brands scale effectively while navigating the full media landscape.

Skills

Tiktok

GA4

Facebook Ads

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Beginner

Language

Lithuanian

Fluent

English

Fluent

Work Experience

Digital Director at Incubeta

May 1, 2025 - October 14, 2025

Led digital media strategy across a diverse client portfolio, including retail (Fantastic Furniture, RAG, ThreeByOne, Vanessa Megan) and FMCG (Church & Dwight), with a focus on profitability and measurable brand growth across Australia, New Zealand, the US, and the UK. Managed a high-performing team of 8-10 social, search, display, and video media buyers, while building strong client relationships and partnerships with key media vendors. Drove adaptation of MMM and Nielsen measurement, expansion into new markets (UK, US), and integration of Amazon Ads into agency services. Delivered strategic testing roadmaps that drove 2x lift in awareness metrics for Church & Dwight, 14% YoY improvement in ROI for ThreeByOne, and 22% YoY growth in revenue for Vanessa Megan (maintaining ROI).

Associate Digital Director at CHEP Network

September 1, 2023 - October 14, 2025

Led digital media strategy for Samsung Consumer Electronics in Australia, driving a multi-divisional account restructure to maximise profitability and improve brand health through a full-funnel media approach that incorporated advanced measurement and testing. Delivered significant business impact: 1.5x lift in awareness metrics and 6% ROI uplift post-restructure. Managed a team of six social, display, and video buyers, collaborating closely with search and investment teams to ensure seamless campaign execution.

Paid Social Account Director at Mindshare

February 1, 2023 - October 14, 2025

Led pan-European paid social strategy for TK Maxx, building a best-in-class omnichannel customer journey. Focused on advanced measurement, expansion of eCommerce offering, and product feed optimisation and testing — driving revenue and ROI growth of 15% and 9% YoY respectively. Managed a team of four AMs and SAEs, fostering cross-team collaboration.

Paid Social Account Manager at Mindshare

May 1, 2021 - October 14, 2025

Led annual campaign planning and developed testing roadmaps for the IBM account. Facilitated client-facing meetings and built strong relationships with key publishers, while managing a team of two SAEs.

Senior Digital Media Campaign Executive at Gamesys

July 1, 2018 - October 14, 2025

Focused on social media campaigns, developed quarterly strategy, and trained junior team members. Led Virgin Games’ Facebook Live campaigns and coordinated a UKGC rule compliance project.

Digital Media Campaign Executive at Gamesys

September 1, 2017 - October 14, 2025

Drove player acquisition through end-to-end campaign planning, execution, optimisation and reporting.