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I'm Gurpreet Lall, an on-camera content creator and social presenter with over four years of experience crafting trend-led short-form content for TikTok and Instagram. I’m confident presenting to camera, filming on iPhone, and capturing influencer-style video and photography on location. I thrive in fast-paced, client-facing environments and enjoy ideation, briefing, copywriting and editing to deliver authentic, platform-optimized content. I’m comfortable travelling and working independently as part of an agency team. I excel at turning ideas into clear briefs, adapting tone of voice and styling to suit different audiences and brand objectives, and collaborating with brands on organic and paid campaigns. I’m always keen to learn, stay ahead of trends, and deliver engaging content that drives reach and authenticity across social channels.…I'm Gurpreet Lall, an on-camera content creator and social presenter with over four years of experience crafting trend-led short-form content for TikTok and Instagram. I’m confident presenting to camera, filming on iPhone, and capturing influencer-style video and photography on location. I thrive in fast-paced, client-facing environments and enjoy ideation, briefing, copywriting and editing to deliver authentic, platform-optimized content. I’m comfortable travelling and working independently as part of an agency team. I excel at turning ideas into clear briefs, adapting tone of voice and styling to suit different audiences and brand objectives, and collaborating with brands on organic and paid campaigns. I’m always keen to learn, stay ahead of trends, and deliver engaging content that drives reach and authenticity across social channels.

Gurpreet Lall

Content Creator, Video Editor, Photographer, +3

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I'm Gurpreet Lall, an on-camera content creator and social presenter with over four years of experience crafting trend-led short-form content for TikTok and Instagram. I’m confident presenting to camera, filming on iPhone, and capturing influencer-style video and photography on location. I thrive in fast-paced, client-facing environments and enjoy ideation, briefing, copywriting and editing to deliver authentic, platform-optimized content. I’m comfortable travelling and working independently as part of an agency team. I excel at turning ideas into clear briefs, adapting tone of voice and styling to suit different audiences and brand objectives, and collaborating with brands on organic and paid campaigns. I’m always keen to learn, stay ahead of trends, and deliver engaging content that drives reach and authenticity across social channels.…I'm Gurpreet Lall, an on-camera content creator and social presenter with over four years of experience crafting trend-led short-form content for TikTok and Instagram. I’m confident presenting to camera, filming on iPhone, and capturing influencer-style video and photography on location. I thrive in fast-paced, client-facing environments and enjoy ideation, briefing, copywriting and editing to deliver authentic, platform-optimized content. I’m comfortable travelling and working independently as part of an agency team. I excel at turning ideas into clear briefs, adapting tone of voice and styling to suit different audiences and brand objectives, and collaborating with brands on organic and paid campaigns. I’m always keen to learn, stay ahead of trends, and deliver engaging content that drives reach and authenticity across social channels.

Available to hire

I’m Gurpreet Lall, an on-camera content creator and social presenter with over four years of experience crafting trend-led short-form content for TikTok and Instagram. I’m confident presenting to camera, filming on iPhone, and capturing influencer-style video and photography on location. I thrive in fast-paced, client-facing environments and enjoy ideation, briefing, copywriting and editing to deliver authentic, platform-optimized content. I’m comfortable travelling and working independently as part of an agency team.

I excel at turning ideas into clear briefs, adapting tone of voice and styling to suit different audiences and brand objectives, and collaborating with brands on organic and paid campaigns. I’m always keen to learn, stay ahead of trends, and deliver engaging content that drives reach and authenticity across social channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Panjabi, Punjabi

Fluent

Spanish; Castilian

Intermediate

Work Experience

Social Media Content Creator (TikTok & Instagram) - Personal Channels at Self-employed / Personal Channels

January 1, 2021 - Present

Ideated, filmed, edited and published high-quality beauty content across TikTok and Instagram, growing followers and reach; produced self-shot tutorials, product deep-dives, and trend-led reels; collaborated with brands on organic and paid campaigns; supported influencer briefs and UGC campaigns; optimized posts for SEO and platform discovery; traveled to retail locations for content shoots and managed solo production with tight deadlines.

Open House Experience Participant at M&C Saatchi

November 1, 2024 - October 21, 2025

8-week training programme; CPD-accredited certificate awarded upon completion; attended weekly seminars with industry experts to gain a comprehensive understanding of creative communications.

Sales Assistant Supervisor at Bluewater

August 1, 2021 - October 21, 2025

Delivered expert, friendly customer service in a fast-paced beauty retail environment, supported customers with skin care and wellness products; drove a 25% increase in loyalty card sign-ups; managed stock replenishment and store operations; supported seasonal campaigns and in-store promotions.

Social Media Specialist / Manager at Lall Limited

November 1, 2024 - October 21, 2025

Managed social content calendars and scheduling; optimized the website to reflect brand aesthetics and improve user experience across mobile and desktop; acted as central communications hub between internal teams and audiences; organized planning meetings to ensure seamless collaboration; balanced stock replenishment with customer needs and in-store operations.

Intern at Specsavers, Gravesend

July 1, 2016 - Present

Managed patient data using Excel to ensure accuracy and efficiency in appointment scheduling; conducted pre-appointment checks and prepared eyewear for collections.

Sales advisor at ZARA

May 29, 2025 - September 28, 2025

Social Media Content Creator & Presenter at Self-employed / Personal Brand Channels

January 1, 2021 - Present

Presented to the camera and created engaging short-form video content for TikTok and Instagram, including trend-led formats, voiceovers and lifestyle content. Planned, scripted and shaped content ideas into clear briefs, adapting tone of voice, styling and delivery to suit different audiences and brand objectives. Filmed high-quality video and stills using iPhone setups, on location in retail, fitness and lifestyle environments. Edited content using CapCut, Filmora and Premiere Pro, optimizing pacing, captions and hooks for platform-native visuals. Collaborated with brands on organic and paid campaigns, contributing ideas to improve engagement and authenticity.

Social Media Specialist / Manager at Lall Limited

August 1, 2022 - November 30, 2024

Managed social content calendars, scheduling and publishing across digital channels to support campaigns and announcements. Supported copywriting for social posts and community engagement, maintaining a consistent brand tone of voice. Acted as central communication between internal teams and audiences, responding to comments, DMs and emails in a brand-appropriate manner. Assisted with website optimisation to improve visual presentation and user experience across mobile and desktop. Organized internal planning meetings and coordinated content tasks across teams in a fast-moving environment.

Open House Experience at M&C Saatchi

September 1, 2024 - November 30, 2024

Completed an 8-week CPD-accredited programme exploring the creative communication industry. Participated in weekly seminars with industry professionals across strategy, creative and production disciplines.

Sales Advisor at Zara (Inditex Group)

May 1, 2025 - September 30, 2025

Delivered superior customer service in an agile retail environment while representing brand standards. Developed confidence engaging with the public; supported visual merchandising and styling, strengthening aesthetic judgement relevant to fashion-led and influencer-style social content. Adapted quickly to trend updates and seasonal campaigns, aligning daily work with brand direction.

Sales Assistant at Superdrug

June 1, 2019 - August 31, 2021

Delivered expert, friendly service in a busy retail setting, advising customers on products and trends. Built strong product knowledge across beauty and wellness categories to support consumer-focused content creation. Worked effectively under pressure during COVID-19, maintaining professionalism and adaptability.