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I'm Gurpreet Panesar, an illustrator and multi-disciplinary designer with more than 20 years of experience across apparel, graphic, and textile design. I founded Gurpreet Panesar Studio and Tiffin Society, a creative studio celebrating storytelling, culture, and design through digital illustration and visual content. I'm currently illustrating a forthcoming children's picture book (to be published in 2025), blending painterly textures, expressive character work, and cinematic storytelling. I'm passionate about creating emotionally resonant visuals that celebrate diversity, imagination, and perseverance, and I love guiding collaborative teams toward a cohesive visual narrative across print, digital, and product design.…I'm Gurpreet Panesar, an illustrator and multi-disciplinary designer with more than 20 years of experience across apparel, graphic, and textile design. I founded Gurpreet Panesar Studio and Tiffin Society, a creative studio celebrating storytelling, culture, and design through digital illustration and visual content. I'm currently illustrating a forthcoming children's picture book (to be published in 2025), blending painterly textures, expressive character work, and cinematic storytelling. I'm passionate about creating emotionally resonant visuals that celebrate diversity, imagination, and perseverance, and I love guiding collaborative teams toward a cohesive visual narrative across print, digital, and product design.

Gurpreet Panesar

Illustrator, Designer, Creative Director, +2

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I'm Gurpreet Panesar, an illustrator and multi-disciplinary designer with more than 20 years of experience across apparel, graphic, and textile design. I founded Gurpreet Panesar Studio and Tiffin Society, a creative studio celebrating storytelling, culture, and design through digital illustration and visual content. I'm currently illustrating a forthcoming children's picture book (to be published in 2025), blending painterly textures, expressive character work, and cinematic storytelling. I'm passionate about creating emotionally resonant visuals that celebrate diversity, imagination, and perseverance, and I love guiding collaborative teams toward a cohesive visual narrative across print, digital, and product design.…I'm Gurpreet Panesar, an illustrator and multi-disciplinary designer with more than 20 years of experience across apparel, graphic, and textile design. I founded Gurpreet Panesar Studio and Tiffin Society, a creative studio celebrating storytelling, culture, and design through digital illustration and visual content. I'm currently illustrating a forthcoming children's picture book (to be published in 2025), blending painterly textures, expressive character work, and cinematic storytelling. I'm passionate about creating emotionally resonant visuals that celebrate diversity, imagination, and perseverance, and I love guiding collaborative teams toward a cohesive visual narrative across print, digital, and product design.

Available to hire

I’m Gurpreet Panesar, an illustrator and multi-disciplinary designer with more than 20 years of experience across apparel, graphic, and textile design. I founded Gurpreet Panesar Studio and Tiffin Society, a creative studio celebrating storytelling, culture, and design through digital illustration and visual content.

I’m currently illustrating a forthcoming children’s picture book (to be published in 2025), blending painterly textures, expressive character work, and cinematic storytelling. I’m passionate about creating emotionally resonant visuals that celebrate diversity, imagination, and perseverance, and I love guiding collaborative teams toward a cohesive visual narrative across print, digital, and product design.

Skills

Adobe Illustrator

Surface Pattern Design

Adobe Photoshop

Branding

Character Design

Experience Level

Adobe Illustrator

Expert

Surface Pattern Design

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Women's Wear Apparel Designer at BIG W (Woolworths Group)

January 31, 2025 - October 17, 2025

Created graphic and textile designs aligned with seasonal storytelling and customer insights. Designed digital assets for marketing campaigns and social engagement.

Senior Design Manager – Apparel & Home

April 1, 2024 - October 17, 2025

Led a design team of 25 across multiple categories, driving creative direction, trend development, and cohesive brand storytelling; delivered campaigns and digital content with strong visual consistency.

Founder & Creative Director at Tiffin Society

January 1, 2023 - Present

Established a digital studio producing illustrated templates, cultural storytelling, and artisan-inspired design. Developed cohesive visual branding, color palettes, and product design rooted in craft and cultural narrative. Created artwork and digital collections that merge traditional Indian influences with modern aesthetics. Built a strong online presence and growing customer base through thoughtful, design-led storytelling.

Design Manager – Kids/Home/Seasonal

September 1, 2021 - October 17, 2025

Led a large creative team producing engaging, story-led designs for children's categories; focused on emotional connection, character design, and storytelling with in-app graphics; championed sustainability and cross-team collaboration.

Founder at Gurpreet Panesar Studio

January 1, 2014 - Present

Delivered branding, packaging, and illustration projects for fashion, lifestyle, and retail clients. Designed and launched Smile Workshop, a storytelling photography app.

Senior Designer – Kids & Babywear at BONDS

January 31, 2009 - October 17, 2025

Designed babywear collections inspired by comfort, color, and narrative design; created campaign visuals integrating illustration, pattern, and branding elements.