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I am a results-oriented Performance Marketing Specialist with over 5 years of experience driving campaign optimization and growth for both B2B and B2C clients. I excel in leveraging data analytics, paid advertising platforms, social media influence, and audience insights to achieve significant ROI. I am eager to contribute my marketing expertise and passion to a dynamic and innovative team, continuously striving for impactful marketing results. Throughout my career, I have managed large-scale affiliate accounts, optimized paid search campaigns across multiple languages, and collaborated with design teams to craft compelling creative assets, consistently increasing engagement, retention, and conversions. I bring a blend of analytical skills and creative problem-solving to deliver brand consistency and measurable marketing success.…I am a results-oriented Performance Marketing Specialist with over 5 years of experience driving campaign optimization and growth for both B2B and B2C clients. I excel in leveraging data analytics, paid advertising platforms, social media influence, and audience insights to achieve significant ROI. I am eager to contribute my marketing expertise and passion to a dynamic and innovative team, continuously striving for impactful marketing results. Throughout my career, I have managed large-scale affiliate accounts, optimized paid search campaigns across multiple languages, and collaborated with design teams to craft compelling creative assets, consistently increasing engagement, retention, and conversions. I bring a blend of analytical skills and creative problem-solving to deliver brand consistency and measurable marketing success.

Gursimran Kaur Anand

Performance Marketer, Marketing Strategist, Affiliate Marketer, +2

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I am a results-oriented Performance Marketing Specialist with over 5 years of experience driving campaign optimization and growth for both B2B and B2C clients. I excel in leveraging data analytics, paid advertising platforms, social media influence, and audience insights to achieve significant ROI. I am eager to contribute my marketing expertise and passion to a dynamic and innovative team, continuously striving for impactful marketing results. Throughout my career, I have managed large-scale affiliate accounts, optimized paid search campaigns across multiple languages, and collaborated with design teams to craft compelling creative assets, consistently increasing engagement, retention, and conversions. I bring a blend of analytical skills and creative problem-solving to deliver brand consistency and measurable marketing success.…I am a results-oriented Performance Marketing Specialist with over 5 years of experience driving campaign optimization and growth for both B2B and B2C clients. I excel in leveraging data analytics, paid advertising platforms, social media influence, and audience insights to achieve significant ROI. I am eager to contribute my marketing expertise and passion to a dynamic and innovative team, continuously striving for impactful marketing results. Throughout my career, I have managed large-scale affiliate accounts, optimized paid search campaigns across multiple languages, and collaborated with design teams to craft compelling creative assets, consistently increasing engagement, retention, and conversions. I bring a blend of analytical skills and creative problem-solving to deliver brand consistency and measurable marketing success.

Available to hire

I am a results-oriented Performance Marketing Specialist with over 5 years of experience driving campaign optimization and growth for both B2B and B2C clients. I excel in leveraging data analytics, paid advertising platforms, social media influence, and audience insights to achieve significant ROI. I am eager to contribute my marketing expertise and passion to a dynamic and innovative team, continuously striving for impactful marketing results.

Throughout my career, I have managed large-scale affiliate accounts, optimized paid search campaigns across multiple languages, and collaborated with design teams to craft compelling creative assets, consistently increasing engagement, retention, and conversions. I bring a blend of analytical skills and creative problem-solving to deliver brand consistency and measurable marketing success.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Performance Marketing and Operations Associate at CentSai Inc.

December 31, 2021 - August 6, 2025

Led and managed 80% of new and existing affiliate client accounts, growing engagement and retention rates. Created Affiliate and Buyer's Guide strategy alongside the editorial team on WordPress, increasing business calls with potential clients by 11.6%. Established KPIs to measure engagement, reach, and ROI based on campaign objectives. Optimized deliverables by activating Adwords and Analytics, resulting in a 6% increase in CTR. Managed performance measurement, results reporting, and ongoing spend management for financial literacy startup campaigns.

Junior PPC Specialist at Hostelworld.com Limited

January 1, 2022 - Present

Achieved a 36% increase in new customer acquisition and 21% growth in bookings across all paid channels. Expanded the market by 13% in highly competitive and previously less profitable regions. Partnered with developers to enhance internal automation tools facilitating campaign scalability, delivery, and global coverage across multiple languages, increasing coverage for key search terms by 46%. Integrated page feed campaigns for conversion efficiency and lower costs. Created KPIs for upper funnel marketing by collaborating with the design team to secure high-quality creative assets, ensuring brand consistency and compelling messaging that increased app downloads by 21% year-over-year. Maintained and reinforced brand voice, crafting engaging narratives to effectively communicate brand value propositions.

Business Operations Associate at Legions Inc.

July 31, 2019 - August 6, 2025

Studied market trends and benchmarked campaigns monthly exceeding sales targets by 20%. Strategized and created campaigns based on SWOT analysis and penetration data. Promoted successful events online through WhatsApp and Instagram DMs. Handled customer queries related to merchandise, providing timely solutions.