I am a Branding Creative Director and Creative Strategist, specializing in crafting sharp, impactful, and unique designs and messages that capture attention and drive engagement. With over 22 years of experience across the Gulf and Levant, I lead brand transformation for a diverse range of clients, blending strategy, design, and marketing communications to deliver measurable results while mentoring teams and collaborating with agencies and clients worldwide.…

Gus Design

I am a Branding Creative Director and Creative Strategist, specializing in crafting sharp, impactful, and unique designs and messages that capture attention and drive engagement. With over 22 years of experience across the Gulf and Levant, I lead brand transformation for a diverse range of clients, blending strategy, design, and marketing communications to deliver measurable results while mentoring teams and collaborating with agencies and clients worldwide.…

Available to hire

I am a Branding Creative Director and Creative Strategist, specializing in crafting sharp, impactful, and unique designs and messages that capture attention and drive engagement.

With over 22 years of experience across the Gulf and Levant, I lead brand transformation for a diverse range of clients, blending strategy, design, and marketing communications to deliver measurable results while mentoring teams and collaborating with agencies and clients worldwide.

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Skills

Experience Level

Language

English
Fluent
French
Intermediate
Arabic
Fluent

Work Experience

Branding Art Director at Gus Design (Self-Employed)
June 1, 2009 - Present
Focus Primarily on developing and implementing brand transformation and strategic plans to achieve business goals and objectives, as well as graphic design work for businesses in the retail, F&B and other sectors, including restaurants, construction materials, NGOs, real estate, supermarkets, architectural firms, hotels, sports, clothing companies, cosmetics & beauty centers, IT firms, festivals, tourism, and governmental institutions. Effectively manage client relationships, lead multiple projects, and ensure budget and schedule commitments; hired and supervised graphic design student interns.
Head of Branding / Art Director at To The Point (TTP), Saudi Arabia
July 1, 2023 - October 8, 2025
Branding strategies and designs for brands owned by Thiqah, the leader in digital solutions for private and governmental organizations in KSA, as well as for Diriyah Foundation, DGDA brands, and the Camel Club; developed full (100+ pages) brand guidelines; conducted discovery sessions; created formats and comprehensive layouts, mood boards, manipulation of references for presentation purposes, and prepared files ready for production. Directed multiple projects and mentored the branding team.
Art Director at Bristol Gulf, Qatar
April 1, 2009 - October 8, 2025
Creative lead for significant new and existing business initiatives from ideation through execution, design and production; efficiently managed a design staff of three graphic designers, producing brand identities, advertising campaigns, and print collateral, while ensuring quality standards, clients’ expectations, and deadlines were met. Major clients included International Bank of Qatar (IBQ), Qatar Olympic Committee, Aspire Park, Lusail Shooting Club, and Al Meera Hypermarket. Assisted in the creation of the Qatar National Day brand identity and its promotional campaign, including logo design, press ads, books, brochures, fliers, outdoor & indoor signages, banners and other related collaterals.
Senior Graphic Designer at AMC (Advertising & Marketing Consultants), Lebanon
December 1, 2006 - October 8, 2025
Responsible for the execution of projects from conceptualization to pre-flighting for print and press for hotels, restaurants, and shopping malls, all under the Habtoor Group. Typical duties ranged from creating advertising campaigns, to print collaterals, and print supervision.
Graphic Designer at TEAM Y&R (Young & Rubicam), Kuwait
February 1, 2005 - October 8, 2025
Assisted in developing creative concepts with the creative director, designers, and copywriters. Designed brochures, posters, advertisements, packaging, catalogs, panel displays, and promotional pieces for print and outdoor media, for various international clients (Jaguar, Land Rover, LG, Domino’s Pizza, Swensen’s) and national clients (Al-Ahmadia, Dia Behbehani, and others).

Education

Bachelor of Arts in Advertising - Graphic Design Major at Académie Libanaise des Beaux Arts - ALBA, Beirut, Lebanon
January 1, 1998 - January 1, 2002

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Manufacturing, Professional Services, Government, Travel & Hospitality, Real Estate & Construction, Education, Healthcare, Consumer Goods, Non-Profit Organization, Software & Internet

Skills

Experience Level