Gus Design

Branding strategies and designs for brands owned by Thiqah, the leader in digital solutions for private and governmental organizations in KSA, as well as for Diriyah Foundation, DGDA brands, and the Camel Club; developed full (100+ pages) brand guidelines; conducted discovery sessions; created formats and comprehensive layouts, mood boards, manipulation of references for presentation purposes, and prepared files ready for production. Directed multiple projects and mentored the branding team.

Focus Primarily on developing and implementing brand transformation and strategic plans to achieve business goals and objectives, as well as graphic design work for businesses in the retail, F&B and other sectors, including restaurants, construction materials, NGOs, real estate, supermarkets, architectural firms, hotels, sports, clothing companies, cosmetics & beauty centers, IT firms, festivals, tourism, and governmental institutions. Effectively manage client relationships, lead multiple projects, and ensure budget and schedule commitments; hired and supervised graphic design student interns.

Creative lead for significant new and existing business initiatives from ideation through execution, design and production; efficiently managed a design staff of three graphic designers, producing brand identities, advertising campaigns, and print collateral, while ensuring quality standards, clients’ expectations, and deadlines were met. Major clients included International Bank of Qatar (IBQ), Qatar Olympic Committee, Aspire Park, Lusail Shooting Club, and Al Meera Hypermarket. Assisted in the creation of the Qatar National Day brand identity and its promotional campaign, including logo design, press ads, books, brochures, fliers, outdoor & indoor signages, banners and other related collaterals.