Product & Experience Designer at IOIO

Designed the UX and UI for a greenfield AI-powered image creation tool for a leading Amsterdam-based company. Developed and iterated user journeys, customization flows, and interaction patterns through co-creation and usability testing. Delivered a scalable design framework that guided further product development.

Product & Experience Designer at IOIO

Designed the UX and UI for a greenfield AI-powered image creation tool for a leading Amsterdam-based company. Developed and iterated user journeys, customization flows, and interaction patterns through co-creation and usability testing. Delivered a scalable design framework that guided further product development.

Product Designer at Spill Drinks

Designed and developed the web platform for a new hospitality concept, focusing on clarity, usability, and brand consistency. Created intuitive visual flows that communicated the product’s value to bars, restaurants, and large-scale event professionals. Defined a digital identity balancing simplicity and lifestyle branding, reinforcing Spill’s positioning as both a service innovation and a modern consumer brand. Delivered a responsive, scalable design system supporting product storytelling and customer adoption.