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Great design bridges the gap between industrial reality and human warmth. I specialize in transforming complex, abstract challenges into elegant, tactile realities through experience across retail design, display systems, and industrial product concepting. I lead teams and partner with clients to guide creative direction, build practical CAD-driven solutions, and deliver prototypes and presentations that move from concept to real-world implementation.…Great design bridges the gap between industrial reality and human warmth. I specialize in transforming complex, abstract challenges into elegant, tactile realities through experience across retail design, display systems, and industrial product concepting. I lead teams and partner with clients to guide creative direction, build practical CAD-driven solutions, and deliver prototypes and presentations that move from concept to real-world implementation.

Guy Robinson

Designer, Brand Designer, Art Director, +3

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Great design bridges the gap between industrial reality and human warmth. I specialize in transforming complex, abstract challenges into elegant, tactile realities through experience across retail design, display systems, and industrial product concepting. I lead teams and partner with clients to guide creative direction, build practical CAD-driven solutions, and deliver prototypes and presentations that move from concept to real-world implementation.…Great design bridges the gap between industrial reality and human warmth. I specialize in transforming complex, abstract challenges into elegant, tactile realities through experience across retail design, display systems, and industrial product concepting. I lead teams and partner with clients to guide creative direction, build practical CAD-driven solutions, and deliver prototypes and presentations that move from concept to real-world implementation.

Available to hire

Great design bridges the gap between industrial reality and human warmth. I specialize in transforming complex, abstract challenges into elegant, tactile realities through experience across retail design, display systems, and industrial product concepting.

I lead teams and partner with clients to guide creative direction, build practical CAD-driven solutions, and deliver prototypes and presentations that move from concept to real-world implementation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Freelance Designer at GRiD studio Ltd / Sole Trader (Guy Robinson)

September 1, 2018 - Present

Offering freelance design and drafting services for clients. Works across concept development, CAD/drafting, and visualization using industry tools and workflows.

Freelance Designer at Guy Robinson (Sole Trader and GRiD studio Ltd, Hong Kong)

September 1, 2018 - Present

Provided freelance design and drafting services for clients, operating as a sole trader and through GRiD studio Ltd in Hong Kong, supporting varied design and visualization needs from concept through deliverables.

Managing Director at Brand X Limited

April 1, 2012 - September 1, 2018

Led a Hong Kong design studio providing workshop support and local design/prototyping services for businesses based in Hong Kong and those manufacturing in China. Built capability and reputation for bespoke services focused on limited runs and unusual manufacturing requests, supporting design-to-prototype workflows.

Design Director at Active Display Asia, Ltd

June 1, 2010 - April 1, 2012

Led a team of five in implementing Asia-based projects as part of the Hong Kong regional office. Guided creative direction while managing day-to-day studio operations and liaising with clients, working closely with the Australian head office in Melbourne for design and supply of display and exhibition systems.

Owner / Director at Kaoz Media

January 1, 2002 - January 1, 2010

Owned and directed a small two-person retail design firm, delivering creative solutions for shopper marketing for major blue-chip clients including Nike, Adidas, Virgin Mobile, and Microsoft. Managed day-to-day operations and ensured delivery quality across design outputs supporting retail and in-store marketing needs.

Senior Industrial Designer at RTC Industries (Chicago Head Office)

January 1, 1998 - January 1, 2002

Worked at a privately owned $120M company offering market research, retail concept and design, manufacturing and quality assurance processes, implementation, signage, and theft deterrent systems. Produced merchandising systems tailored to individual company needs through field research and client consultation, concept development, CAD engineering, concept rendering, and client presentations; coordinated with the model shop for prototype production. Clients included Nike, Adidas, Nikon, Coca Cola, Intel, Timberland, Procter & Gamble, and Anheuser Busch.

Senior Industrial Designer at RTC Industries (England office / RTC London)

January 1, 1997 - January 1, 1998

Worked in a satellite office of RTC Industries. Performed field research and client consultation; concept development; CAD engineering; concept rendering and client presentations. Clients included Coca Cola Europe and Ellesse sporting goods.

Senior Industrial Designer at RTC Industries (England office / RTC London satellite office)

January 1, 1997 - January 1, 1998

Conducted field research and client consultation, concept development, CAD engineering, concept rendering, and client presentations for a satellite office of RTC Industries operating out of Kent, England. Supported retail concept and design activities and translated client needs into practical design outputs. Clients included Coca Cola Europe and Ellesse sporting goods.

Studio Manager and Senior Designer at displayplan

January 1, 1993 - January 1, 1997

Managed and supported a European (later USA) retail design consultancy owned by Leggett & Platt USA. Provided strategy-based design and marketing support with responsibility for implementation of design schedules and acting as go-to support for designers. Delivered field research and client consultation, concept development, CAD engineering, concept rendering, and client presentations; assisted the Design Director. Clients included PepsiCo, Frito Lay, and Tesco supermarkets.