Tran Hoai Truc Quynh (Gwen)

Brand Marketing Specialist at Greenfeed Vietnam Group

Led end-to-end product concept development — from idea, naming, and key message creation to launch execution. Built brand identity that increased brand awareness by 35% within six months post-launch. Planned and executed integrated campaigns (branding, promotions, digital & offline activation) reaching over 5 million impressions and +20% engagement rate across social platforms. Managed and coordinated cross-functional teams (R&D, Trade, Media, and Agency Partners) to ensure consistent brand positioning and effective marketing rollout. Conducted post-launch evaluation to optimize media spending and improve campaign ROI by 15%.

Brand Marketing Specialist at Greenfeed Vietnam Group

Led end-to-end product concept development — from ideation, naming, and key message creation to launch execution. Built brand identity that increased brand awareness by 35% within six months post-launch. Planned and executed integrated campaigns (branding, promotions, digital & offline activation) reaching over 5 million total impressions and +20% engagement rate across social platforms. Managed and coordinated cross-functional teams (R&D, Trade, Media, and Agency Partners) to ensure consistent brand positioning and effective market rollout.

Project Development at CP Vietnam Corporation

Supported the development and launch of 'Chợ Cầm Tay' – an e-commerce project for rural areas. Conducted market research, analyzed customer insights, and reported weekly project progress. Coordinated with media agencies and the business development team for customer acquisition and retention.