GH

Gwen Hafner

Available to hire

I am Gwen Hafner, a global events and experiential marketing leader with 20+ years delivering large-scale conferences, executive summits, roadshows, cultural and field events for technology, consumer, and enterprise…

About

I am Gwen Hafner, a global events and experiential marketing leader with 20+ years delivering large-scale conferences, executive summits, roadshows, cultural and field events for technology, consumer, and enterprise brands. I design attendee-first experiences and end-to-end programs that connect strategy with measurable pipeline impact.\n\nI lead cross-functional teams across Sales, Product, Marketing, and Customer Success, and I apply automation and AI-driven tools to accelerate event development, workflows, vendor operations, and reporting. My approach focuses on ROI, flawless on-site delivery, and building brand visibility across multi-market activations.

  • 21 years' experience
  • Joined May 2026

Skills· 2

Languages

  • EnglishFluent

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Professional Services
  • Travel & Hospitality

More experts in Chicago, United States

Work experience· 7 roles

Brand Experience Strategy & Integrated Marketing, Enterprise Lead · MAG (Michael Allen Group)Apr 2022 – Feb 2025 · 2 yrs 11 mos

Owned strategy, design, and execution of global experiential, hybrid, and digital events for enterprise brands including Meta, Microsoft, Motorola, Visa, SoundCloud, Swiss, Weber, and others. Led end-to-end event lifecycle, venue sourcing, production, staffing, budgeting, and onsite execution; built data-driven measurement frameworks to track pipeline influence and ROI.

Brand Strategy & Growth Marketing Lead · AfterMath (Hitchcock, Fleming & Associates, Inc)May 2021 – Mar 2022 · 11 mos

Directed company-wide rebrand and go-to-market narrative; created pitch frameworks and event materials to improve executive engagement and win new clients. Built cross-functional workflows, creative alignment systems, and foundational event processes.

Experiential, Integrated Marketing & Brand Experience Consultant · FreelanceNov 2019 – Present · 7 yrs 1 mo

Partner with for-profit brands and nonprofit organizations to develop and execute integrated B2B and B2C marketing and experiential programs. Lead strategy and execution across experiential marketing, integrated campaigns, and influencer initiatives; design activations including conferences, festivals, tradeshows, retail experiences, and hospitality programs.

Senior Department Director, Global Esports & Gaming Experiences · NCompass InternationalNov 2018 – Oct 2019 · 1 yr
Director, Brand Experience & Integrated Marketing · Mosaic XMSep 2009 – Oct 2018 · 9 yrs 2 mos
Manager, Events & Promotions · Legacy MarketingJul 2006 – Sep 2009 · 3 yrs 3 mos
Regional Marketing Manager · Passage EventsJan 2005 – Jan 2006 · 1 yr 1 mo

Education

Bachelor of Science · Boston University2030 – 2026

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