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I am Gwen Hafner, a global events and experiential marketing leader with 20+ years delivering large-scale conferences, executive summits, roadshows, cultural and field events for technology, consumer, and enterprise brands. I design attendee-first experiences and end-to-end programs that connect strategy with measurable pipeline impact.\n\nI lead cross-functional teams across Sales, Product, Marketing, and Customer Success, and I apply automation and AI-driven tools to accelerate event development, workflows, vendor operations, and reporting. My approach focuses on ROI, flawless on-site delivery, and building brand visibility across multi-market activations.…I am Gwen Hafner, a global events and experiential marketing leader with 20+ years delivering large-scale conferences, executive summits, roadshows, cultural and field events for technology, consumer, and enterprise brands. I design attendee-first experiences and end-to-end programs that connect strategy with measurable pipeline impact.\n\nI lead cross-functional teams across Sales, Product, Marketing, and Customer Success, and I apply automation and AI-driven tools to accelerate event development, workflows, vendor operations, and reporting. My approach focuses on ROI, flawless on-site delivery, and building brand visibility across multi-market activations.

Gwen Hafner

Project Manager, Event Visualizer, Brand Strategist, +2

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I am Gwen Hafner, a global events and experiential marketing leader with 20+ years delivering large-scale conferences, executive summits, roadshows, cultural and field events for technology, consumer, and enterprise brands. I design attendee-first experiences and end-to-end programs that connect strategy with measurable pipeline impact.\n\nI lead cross-functional teams across Sales, Product, Marketing, and Customer Success, and I apply automation and AI-driven tools to accelerate event development, workflows, vendor operations, and reporting. My approach focuses on ROI, flawless on-site delivery, and building brand visibility across multi-market activations.…I am Gwen Hafner, a global events and experiential marketing leader with 20+ years delivering large-scale conferences, executive summits, roadshows, cultural and field events for technology, consumer, and enterprise brands. I design attendee-first experiences and end-to-end programs that connect strategy with measurable pipeline impact.\n\nI lead cross-functional teams across Sales, Product, Marketing, and Customer Success, and I apply automation and AI-driven tools to accelerate event development, workflows, vendor operations, and reporting. My approach focuses on ROI, flawless on-site delivery, and building brand visibility across multi-market activations.

Available to hire

I am Gwen Hafner, a global events and experiential marketing leader with 20+ years delivering large-scale conferences, executive summits, roadshows, cultural and field events for technology, consumer, and enterprise brands. I design attendee-first experiences and end-to-end programs that connect strategy with measurable pipeline impact.\n\nI lead cross-functional teams across Sales, Product, Marketing, and Customer Success, and I apply automation and AI-driven tools to accelerate event development, workflows, vendor operations, and reporting. My approach focuses on ROI, flawless on-site delivery, and building brand visibility across multi-market activations.

Skills

Salesforce

Airtable

Experience Level

Salesforce

Expert

Airtable

Expert

Language

English

Fluent

Work Experience

Brand Experience Strategy & Integrated Marketing, Enterprise Lead at MAG (Michael Allen Group)

April 1, 2022 - February 1, 2025

Owned strategy, design, and execution of global experiential, hybrid, and digital events for enterprise brands including Meta, Microsoft, Motorola, Visa, SoundCloud, Swiss, Weber, and others. Led end-to-end event lifecycle, venue sourcing, production, staffing, budgeting, and onsite execution; built data-driven measurement frameworks to track pipeline influence and ROI.

Experiential, Integrated Marketing & Brand Experience Consultant at Freelance

November 1, 2019 - Present

Partner with for-profit brands and nonprofit organizations to develop and execute integrated B2B and B2C marketing and experiential programs. Lead strategy and execution across experiential marketing, integrated campaigns, and influencer initiatives; design activations including conferences, festivals, tradeshows, retail experiences, and hospitality programs.

Brand Strategy & Growth Marketing Lead at AfterMath (Hitchcock, Fleming & Associates, Inc)

May 1, 2021 - March 1, 2022

Directed company-wide rebrand and go-to-market narrative; created pitch frameworks and event materials to improve executive engagement and win new clients. Built cross-functional workflows, creative alignment systems, and foundational event processes.

Senior Department Director, Global Esports & Gaming Experiences at NCompass International

November 1, 2018 - October 1, 2019

Managed a $20M global portfolio of live, virtual, and broadcast-integrated brand experiences for EA, Ubisoft, Activision/Blizzard, Microsoft, and Sega. Oversaw complex productions including staging, scenic design, broadcast, technical infrastructure, global logistics, and secure operational environments. Led multi-day international events with thousands of attendees, coordinating all logistics and cross-functional stakeholder needs. Created event budgeting tools, runbooks, and operational systems that improved cross-team efficiency.

Director, Brand Experience & Integrated Marketing at Mosaic XM

September 1, 2009 - October 1, 2018

Led a $10M+ portfolio and multi-level teams (15 FTE, 300+ part-time) across national experiential, retail, influencer, and integrated campaigns for Dell, AT&T, Netflix, Nest, and Meta. Owned event portfolios including national tours, trade shows, executive showcases, and retail training roadshows. Led all logistics workflows: venue procurement, contracts, AV, floor plans, housing, transportation, production schedules, and onsite operations. Built measurement frameworks evaluating attendance, lead capture, CRM sync, pipeline influence, and engagement. Drove 120% YoY revenue growth while reducing operational costs 15%.

Manager, Events & Promotions at Legacy Marketing

July 1, 2006 - September 1, 2009

Led national Pernod Ricard programs including consumer events, partner activations, VIP experiences, and field marketing operations. Created the Chivas Regal 18 Ambassador Program, driving 70% sales lift and increased Chivas Regal 25 sales growth (+45%); earned Ex Award nomination.

Regional Marketing Manager at Passage Events

January 1, 2005 - January 1, 2006

Delivered over 100 brand partnerships with sports venues, events, and retail environments across the Midwest for Starbucks, P&G, T-Mobile, and more, resulting in a 45% increase in brand visibility.