Hi, I am György. I am a Senior Digital Strategist and Head of PPC with 20 years of hands-on experience. I don't just tweak ad campaigns; I build full-funnel marketing machines from the ground up. I specialize in B2B lead generation and e-commerce. I also have deep experience working in highly regulated industries (like health, wellness, and dietary supplements). I know exactly how to navigate strict Meta, TikTok, and Google ad policies so your ad accounts stay safe while driving high-quality leads. My approach is simple: launch fast, use AI to speed up content creation, and let the data decide. I take full ownership of the process. I can set up your tracking, build the landing pages, manage the ad budgets, and create the email nurturing sequences without waiting for developers. What I do best: Paid Ads: Scaling Meta (Facebook/Instagram), TikTok, and Google Ads profitably. Tracking & Data: Fixing broken tracking and building clear dashboards (GA4, GTM, Looker Studio). Funnel Building: Creating high-converting landing pages (WordPress) and automated email sequences (ActiveCampaign, HubSpot). AI Integration: Using ChatGPT and Claude to scale copywriting, ad creatives, and campaign optimization. Why work with me? I have been working remotely as an independent contractor for years. I am a "hands-on" professional. You won't need to micro-manage me. You tell me the business goal, and I will build the system to reach it, providing clear data and ROI every step of the way. Let’s connect and see how we can scale your campaigns.

György Kozmér

Hi, I am György. I am a Senior Digital Strategist and Head of PPC with 20 years of hands-on experience. I don't just tweak ad campaigns; I build full-funnel marketing machines from the ground up. I specialize in B2B lead generation and e-commerce. I also have deep experience working in highly regulated industries (like health, wellness, and dietary supplements). I know exactly how to navigate strict Meta, TikTok, and Google ad policies so your ad accounts stay safe while driving high-quality leads. My approach is simple: launch fast, use AI to speed up content creation, and let the data decide. I take full ownership of the process. I can set up your tracking, build the landing pages, manage the ad budgets, and create the email nurturing sequences without waiting for developers. What I do best: Paid Ads: Scaling Meta (Facebook/Instagram), TikTok, and Google Ads profitably. Tracking & Data: Fixing broken tracking and building clear dashboards (GA4, GTM, Looker Studio). Funnel Building: Creating high-converting landing pages (WordPress) and automated email sequences (ActiveCampaign, HubSpot). AI Integration: Using ChatGPT and Claude to scale copywriting, ad creatives, and campaign optimization. Why work with me? I have been working remotely as an independent contractor for years. I am a "hands-on" professional. You won't need to micro-manage me. You tell me the business goal, and I will build the system to reach it, providing clear data and ROI every step of the way. Let’s connect and see how we can scale your campaigns.

Available to hire

Hi, I am György. I am a Senior Digital Strategist and Head of PPC with 20 years of hands-on experience. I don’t just tweak ad campaigns; I build full-funnel marketing machines from the ground up.

I specialize in B2B lead generation and e-commerce. I also have deep experience working in highly regulated industries (like health, wellness, and dietary supplements). I know exactly how to navigate strict Meta, TikTok, and Google ad policies so your ad accounts stay safe while driving high-quality leads.

My approach is simple: launch fast, use AI to speed up content creation, and let the data decide. I take full ownership of the process. I can set up your tracking, build the landing pages, manage the ad budgets, and create the email nurturing sequences without waiting for developers.

What I do best:

Paid Ads: Scaling Meta (Facebook/Instagram), TikTok, and Google Ads profitably.

Tracking & Data: Fixing broken tracking and building clear dashboards (GA4, GTM, Looker Studio).

Funnel Building: Creating high-converting landing pages (WordPress) and automated email sequences (ActiveCampaign, HubSpot).

AI Integration: Using ChatGPT and Claude to scale copywriting, ad creatives, and campaign optimization.

Why work with me?
I have been working remotely as an independent contractor for years. I am a “hands-on” professional. You won’t need to micro-manage me. You tell me the business goal, and I will build the system to reach it, providing clear data and ROI every step of the way.

Let’s connect and see how we can scale your campaigns.

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Language

English
Fluent
Hungarian
Fluent

Work Experience

Head of PPC at PanMedia
June 1, 2024 - February 1, 2026
Led full-cycle PPC management for the agency's top-tier client with a high-volume monthly ad spend, developing complex cross-funnel strategies across four dedicated websites. Executed account-level optimizations reducing CPC by 15%, increasing total conversions by nearly 100%, and lowering CPA by 50%. Onboarded and managed ecommerce PPC projects independently; implemented a successful Google and Meta cross-funnel strategy for a key webshop, achieving 2.8x Google account-level ROAS upon handover. Provided ongoing training, mentorship, and dedicated PPC support to junior colleagues, elevating the agency's operational standards. Leveraged AI-powered tools and data insights to test ad creatives, copy, and optimize multi-channel campaigns (Search, Display, YouTube).
PPC Specialist (International Market) at Smaller Earth
June 1, 2023 - February 1, 2024
Orchestrated international, asynchronous workflows with the UK headquarters, ensuring seamless daily communication across dispersed teams. Managed a $64,000/month ad budget targeting the 18-29 demographic across four EU countries, using TikTok, Google, and Meta Ads. Increased CVR by 20% and decreased CPA by 30% through rigorous A/B testing of native CapCut video content (Reels, Stories) in close collaboration with the video production team.
Head of PPC / PPC Manager at SuperGreens, Natural Swiss, Mushi (Group)
December 1, 2020 - March 1, 2023
Directed the global PPC strategy for the enterprise group, ensuring strict compliance with advertising policies in regulated and sensitive niches (health supplements) while overseeing profitable e-commerce scaling across international markets. Recruited, trained, and coordinated a dedicated PPC specialist, significantly improving the team’s operational efficiency. Engineered and tested complex sales funnels, landing pages, and automated upsell/downsell sequences, successfully increasing Average Order Value (AOV) by 20%. Integrated alternate traffic channels (Taboola, Perfect Audience) into the primary Meta and Google advertising ecosystem.
Freelance Growth & Performance Strategist at Independent Consultant
February 1, 2017 - August 1, 2020
Delivered full-cycle digital marketing services for an independent client base, demonstrating autonomy and advanced time-management skills. Implemented marketing automation systems (AutoPilot, ActiveCampaign, HubSpot) for SME clients to streamline lead nurturing. Built automated, complex Looker Studio dashboards to replace manual data exporting and enhance client reporting.

Education

Webmaster Certification at Atlanta Education Center
January 1, 2011 - January 1, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services