Hi, I’m Layson, a motion designer with over a decade of experience in motion graphics, animation, and art direction. I love crafting high-impact visuals and guiding projects from concept to final cut, collaborating with teams to deliver campaigns that resonate. I earned a Bachelor's Degree in Advertising and Propaganda, plus a Character Creation and Animation course from Khan Academy. I’m passionate about storytelling through visuals and continually explore new tools and techniques to bring ideas to life.

Layson Cley Oliveira dos Santos

Hi, I’m Layson, a motion designer with over a decade of experience in motion graphics, animation, and art direction. I love crafting high-impact visuals and guiding projects from concept to final cut, collaborating with teams to deliver campaigns that resonate. I earned a Bachelor's Degree in Advertising and Propaganda, plus a Character Creation and Animation course from Khan Academy. I’m passionate about storytelling through visuals and continually explore new tools and techniques to bring ideas to life.

Available to hire

Hi, I’m Layson, a motion designer with over a decade of experience in motion graphics, animation, and art direction. I love crafting high-impact visuals and guiding projects from concept to final cut, collaborating with teams to deliver campaigns that resonate.

I earned a Bachelor’s Degree in Advertising and Propaganda, plus a Character Creation and Animation course from Khan Academy. I’m passionate about storytelling through visuals and continually explore new tools and techniques to bring ideas to life.

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Language

Portuguese
Fluent
English
Intermediate
Japanese
Beginner
Spanish; Castilian
Intermediate

Work Experience

Designer Plen at Apice do Brasil
June 7, 2015 - September 12, 2019
Creation of advertising materials, focusing on marketing and advertising for children.
Motion | Animator Senior at ALLCATEIA C&O
December 12, 2019 - September 12, 2025
Focus on creation, with expertise in illustration, animation, editing, and motion graphics.

Education

Add your educational history here.

Qualifications

Bachelor's Degree in Advertising and Propaganda
January 11, 2030 - February 8, 2026
Character Creation and Animation Course – Khan Academy
January 11, 2030 - February 8, 2026

Industry Experience

Media & Entertainment, Professional Services
    paper NARITO (fanmade)

    NARITO: A Professional Gender-Bend Reimagining

    “Narito” is a high-impact “pan-creation” project that reimagines the world of Naruto through a complete gender-bend lens. More than just fan art, this project was developed as a full-scale professional production, designed to showcase the technical feasibility of an official animated series for major networks like Cartoon Network or Nickelodeon.

    1. Concept & Character Design
      Over the course of one year, the project involved the development of more than 90 unique characters.

    Art Style: A specialized “cartoonized” version of the original designs, optimizing the aesthetic for Western children’s TV standards while maintaining the soul of the original work.

    Gender-Bending: A complete creative overhaul of the cast’s gender, requiring deep knowledge of character silhouettes and visual storytelling to keep the characters recognizable yet fresh.

    1. Professional Production & Voice Acting
      To elevate the project to professional industry standards, it featured:

    Animated Opening: A high-quality opening sequence mimicking official anime production pipelines.

    Professional Voice Over: A collaboration with a professional voice actress for the main character, “Narito,” adding a layer of authenticity that blurred the lines between fan work and official content.

    1. Viral Impact & Market Validation
      The project’s quality was so high that it achieved significant viral success, leading much of the audience to believe it was a leaked official project. This reaction serves as market validation of the artist’s ability to:

    Handle complex, long-term production cycles (1 year duration).

    Create consistent, “production-ready” assets for a massive roster of characters.

    Engage and capture a large-scale audience through visual quality and creative direction.

    1. Technical Skills Showcased
      Art Direction & Pipeline Management: Managing a year-long project from concept to final animation.

    Collaborative Creative Direction: Working with external talent (Voice Acting) to enhance the final product.

    Character Branding: Adapting a global IP into a new sub-genre (Cartoon/Gender-bend) with technical precision.

    LINK:

    paper Ian's Journey

    Ian’s Journey: Diversity and Environmental Awareness
    “Ian’s Journey” (A Jornada de Ian) is a multi-platform educational entertainment project designed to foster environmental and social awareness in children. Through a playful narrative and vibrant visuals, the project tackles urgent themes such as the preservation of endangered species and social inclusion.

    1. The Narrative Core: Unity in Diversity
      The story follows Ian and his five siblings. The project’s most powerful differentiator is its familial unity: despite being brothers and sisters, each child represents a different ethnicity and background (Black, Indigenous, Caucasian, Redhead, etc.). This creative choice aims to:

    Promote social cohesion and respect for differences.

    Normalize ethnic diversity within a family setting for children.

    Reinforce that the bonds of brotherhood transcend physical appearance.

    1. The Biodiversity Metaphor (Brazilian Fauna)
      Each of the six siblings represents a Brazilian endangered species. Through this analogy, the project educates children on:

    Environmental preservation and nature conservation.

    Specific characteristics of different Brazilian biomes.

    The critical importance of protecting animals at risk.

    1. Inclusion and Representation (Atypical Characters)
      Beyond the main cast, the project expands its social impact through special guest characters. The focus is on the inclusion of atypical children, such as those with disabilities (PWD) or neurodivergences. This approach promotes empathy and educates the audience about accessibility and mental health in a light, welcoming, and age-appropriate manner.

    2. Project Ecosystem
      Originally developed in partnership with a major children’s brand, the project delivered a comprehensive 360º experience, including:

    Animations: Shorts and episodes focused on storytelling and awareness lessons.

    Static and Physical Materials: Product design and physical collectibles.

    Digital Presence: A dedicated social media strategy with educational content tailored for both children and guardians.

    Professional Impact
    This project stands as a complex production that blends high-level character design with social responsibility (ESG). It demonstrates the ability to translate complex concepts—like biodiversity and neurodiversity—into a visual language that is both engaging for children and strategically aligned with large-scale commercial brands.

    LINK: