Hi, I’m Heather — a designer and creative marketing pro with more than 15 years of experience bringing brands to life across digital, social, email, and print. I love diving into brand identity work — whether that’s building a fresh visual system from the ground up, giving an existing brand a modern refresh, designing a new logo, or completely reimagining a website so it feels current and true to the business. I’m all about making sure every piece tells the right story and connects with the people you’re trying to reach. You’ll usually find me creating the full ecosystem: eye-catching social media templates, email templates that actually get opened, digital designs for landing pages and campaigns, plus all the supporting content that keeps the brand voice consistent and engaging. I’ve launched everything from big multi-channel marketing campaigns to smaller, nimble refreshes — always with an eye on accessibility, collaboration, and what the data tells us works. Basically, I geek out on turning business goals into visuals and experiences that feel authentic, cohesive, and effective — no matter where your audience is hanging out. Let’s chat about your brand!…

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Hi, I’m Heather — a designer and creative marketing pro with more than 15 years of experience bringing brands to life across digital, social, email, and print. I love diving into brand identity work — whether that’s building a fresh visual system from the ground up, giving an existing brand a modern refresh, designing a new logo, or completely reimagining a website so it feels current and true to the business. I’m all about making sure every piece tells the right story and connects with the people you’re trying to reach. You’ll usually find me creating the full ecosystem: eye-catching social media templates, email templates that actually get opened, digital designs for landing pages and campaigns, plus all the supporting content that keeps the brand voice consistent and engaging. I’ve launched everything from big multi-channel marketing campaigns to smaller, nimble refreshes — always with an eye on accessibility, collaboration, and what the data tells us works. Basically, I geek out on turning business goals into visuals and experiences that feel authentic, cohesive, and effective — no matter where your audience is hanging out. Let’s chat about your brand!…

Available to hire

Hi, I’m Heather — a designer and creative marketing pro with more than 15 years of experience bringing brands to life across digital, social, email, and print.

I love diving into brand identity work — whether that’s building a fresh visual system from the ground up, giving an existing brand a modern refresh, designing a new logo, or completely reimagining a website so it feels current and true to the business. I’m all about making sure every piece tells the right story and connects with the people you’re trying to reach.

You’ll usually find me creating the full ecosystem: eye-catching social media templates, email templates that actually get opened, digital designs for landing pages and campaigns, plus all the supporting content that keeps the brand voice consistent and engaging. I’ve launched everything from big multi-channel marketing campaigns to smaller, nimble refreshes — always with an eye on accessibility, collaboration, and what the data tells us works.

Basically, I geek out on turning business goals into visuals and experiences that feel authentic, cohesive, and effective — no matter where your audience is hanging out.
Let’s chat about your brand!

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Work Experience

Contract Digital Marketing Manager & Creative Designer at Snap Tech IT, Shorty’s BBQ, Salon Allure, FinEd, Smith & Nephew, QBE, Sterling National Bank, Atlanta Customer Service, Shorty's BBQ, Menu Marketing, Innovation & Supply
September 30, 2020 - Present
Contract Digital Marketing Manager & Creative Designer. Served as the connective tissue across the company’s brand and programs, collaborating with sales and marketing to refresh UX and digital assets to generate higher-quality leads. Implemented digital strategies, managed budgets, and supported prospect and customer nurturing. Rebranded brand image (colors, fonts, icons, imagery); designed and deployed digital creative (posts & ads) across LinkedIn, Facebook, and Instagram to boost engagement. Led photo/video shoots, produced engaging content for users, prospects, and partners, and developed scalable content formats for digital and social platforms. Shaped promotional campaigns, thought leadership initiatives, and marketing communications to align with business goals.
Global Marketing Director at Brainjocks
January 1, 2019 - December 31, 2020
Developed, designed, and implemented strategic branding & marketing plans; analyzed results, managed budgets, and facilitated prospect and customer nurturing activities. Conceptualized and managed lead generation and digital campaigns, with consultative support for technology decision-makers in high-visibility verticals. Built collaborative partnerships and nurtured high-performance teams. Evolved branding for enterprise mobile solutions into persona-driven value propositions, created brand guidelines, corporate identities, brochures, direct mailers, websites, and social media marketing. Managed social content calendars and cohesive branded experiences across print and digital assets; led ABM campaigns with Inside Sales and Partners; managed promotional campaigns with budgets over $3M; launched webinar series and thought leadership initiatives.
Creative Director & Marketing Designer at STRATIX CORPORATION
January 1, 2006 - December 31, 2019
Created and implemented strategic program plans, analyzed campaign results, and monitored budgets. Supported consultative selling to technology decision-makers in high-visibility verticals. Built and led a 3–5 person creative team; developed and launched a new Website & Resource Center, increasing new visitor time on site from 2 to 15 minutes, reducing bounce rate, and improving organic rankings. Designed digital programs that increased leads and engagement; cultivated partnerships with Apple, Samsung, Honeywell, Zebra, AT&T, Verizon, SOTI, Citrix, and AirWatch/VMware. Created webinar series and managed thought leadership, including targeted media relations and social content. Developed an online Sales Playbook with the latest presentations and messaging.
Senior Design Manager at AGILYSYS, INC.
December 31, 1999 - December 30, 2006
Oversaw the creative development lifecycle for sales and marketing campaigns targeting hotels, casinos, resorts, stadia, and restaurants. Built relationships with client and partner companies (IBM, HP, NCR). Translated abstract business concepts into clear visual stories and created an integrated look and feel for collateral, proposals, presentations, and tradeshow exhibits. Initiated webinar series to support demand generation and accelerate the selling process.
Brand & Marketing Design Consultant at Freelance/Contractor – Various Clients (Fintech, Snap Tech IT, Smith & Nephew, etc.)
October 1, 2020 - Present
Built visual identities and brand systems from scratch, delivering scalable assets, style guides, and templates. Led design execution for websites, landing pages, pitch decks, event graphics, and sales enablement tools. Developed cohesive digital campaigns across LinkedIn, email, and web, resulting in a 145% increase in MQLs. Created and managed brand assets in tools like Figma, Canva, and Google Slides for cross-functional teams. Translated abstract messaging into strong visual storytelling, aligning marketing and product objectives.
Senior Creative & Marketing Consultant (Contract) at Snap Tech IT
May 1, 2020 - October 1, 2023
Designed and deployed direct response marketing assets, including banner ads, landing pages, and email templates, achieving a 145% increase in lead acquisition. Led creative direction for a corporate website redesign, driving increased engagement and session duration. Presented creative concepts to internal stakeholders, aligning designs with strategic goals and performance data insights.
Global Marketing Manager at Brainjocks
June 1, 2019 - April 1, 2020
Designed and executed email campaigns and landing pages as part of an integrated rebranding effort, increasing web traffic by 20%. Managed the production of campaign materials, including direct response ads and social media assets, to support ABM initiatives. Collaborated with internal teams to ensure creative outputs aligned with brand guidelines and campaign objectives.
Marketing & Creative Director at Stratix Corporation
April 1, 2006 - May 1, 2019
Directed design and production of print and digital marketing assets for a high-growth tech startup, scaling revenue from $5M to $120M. Delivered cross-channel campaigns, including email marketing, banner ads, and event collateral, that drove lead generation and engagement. Maintained brand identity across all marketing touchpoints, fostering alignment between design, messaging, and strategic goals.
Senior Design Manager at Agilysys, Inc.
January 1, 2000 - March 1, 2006
Designed impactful campaigns for the hospitality technology sector, enhancing client acquisition and retention. Produced high-quality collateral and presentations while ensuring consistency with brand standards.

Education

Bachelor of Arts in Visual Communications at Art Institute of Philadelphia
August 1, 1986 - May 25, 1989
Bachelor of Arts in Visual Communications at Art Institute of Philadelphia
January 11, 2030 - January 22, 2026

Qualifications

Bachelor of Arts in Visual Communications
January 11, 2030 - January 5, 2026
HubSpot Inbound Certification
January 11, 2030 - January 22, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Telecommunications, Gaming, Healthcare, Financial Services, Manufacturing, Non-Profit Organization, Real Estate & Construction, Other
    uniE621 Full Brand Creation for FinEd – Empowering Young Adults Through Financial Education
    As a designer and brand strategist, I led the full brand creation for FinEd—a Financial Education Empowerment coach helping young adults (18-30) gain financial confidence via workshops, courses, and coaching. Project Objective Build a modern, cohesive brand that transforms personal finance from “intimidating and dull” to approachable, empowering, and exciting. Target digitally native users with a trustworthy, inclusive identity scalable across digital and physical channels.Core Strategy Name: FinEd — memorable portmanteau of “Financial Education”; hints at refinement (“fine”) and ending financial stress (“fin”). Tagline: “Empower Your Wallet, Elevate Your Life” Voice: Conversational, optimistic, jargon-free—like a cool, supportive mentor. Archetype: The Mentor (wise yet relatable). Visuals: Youthful fintech warmth — teal (trust/growth), sunny yellow (optimism), soft neutrals; bold sans-serif headlines + approachable serif; custom icons + diverse real-life photos. Key Deliverables Brand Guide — 40-page rules for color, typography, icons, imagery, tone, and usage to ensure consistency. Logo Modern bracket-framed wordmark: Fin Ed ] “Fin” in vibrant green (growth/money). “Ed” below black bar for structure/stability. Teal/blue brackets frame it like a secure container of knowledge. Small superscript purple E above right bracket nods to “Empowerment.” Distinctive, scalable shape subtly suggests “framing your financial future.” Palette ensures high contrast/versatility. Feels youthful, professional, approachable—not corporate. Pairs with taglines like “Empowering Financial Futures.” Business Cards & Stationery Matte premium stock, spot-UV logo shine. Front: logo + details; back: motivational quote + QR signup. Includes letterhead, envelopes, note cards. Overview Deck 15-slide digital-first pitch: problem → solution → proof. Clean layouts, infographics, testimonials. Secured university/fintech partnerships. Educational Decks & Materials Modular templates for workshops (“Budgeting Basics,” “Investing 101”), worksheets, handouts. Gamified elements (progress bars, quizzes) increase engagement. Tradeshow Booth 10×10 modular setup: teal backdrops, interactive quiz kiosks, pull-up banners, swag (coin stress balls, notebooks). Converts visitors to leads. Outcome Launched with strong cohesion; 25% inquiry increase in early months. FinEd now feels like a relatable ally—human, aspirational, and built to grow with its audience. View this project and others: https://www.twine.net/signin branding logo designer…
    uniE621 Brand Refresh + Website Build + Social Presence + Content Buildout
    As a designer and brand strategist, I led the Snap Tech IT brand refresh—updating this 2007-founded Managed Service Provider to position it as the security-first IT partner for SMBs across Atlanta, Phoenix, and San Francisco. Snap Tech IT offers managed IT, cybersecurity, compliance, Azure/Office 365, backup, and help desk services with a Proven Process and 30+ certified experts. Project Objective Modernize the brand to feel contemporary, approachable, and confident—shifting from dated visuals to a professional yet human aesthetic. Emphasize "Security First," fast resolution, productivity gains, and empathetic support to stand out in the MSP market and build trust with business owners tired of tech headaches and cyber risks.Core Strategy Positioning: Security-first MSP that eliminates frustration, protects businesses, and makes employees happy and productive. Voice: Empathetic, straightforward, jargon-light — "We get it. We've got you." Visuals: Deep blues (trust/security), electric green accents (speed/energy), crisp grays/whites. Bold sans-serif typography, subtle gradients, minimal shield/lock icons. Imagery: diverse teams in secure, collaborative settings. Key Deliverables Website Refresh (snaptechit.com) Full redesign: streamlined navigation, hero messaging on security & Proven Process, benefit-focused service pages, testimonials, blog, strong CTAs. Mobile-first, faster performance, better SEO, added trust elements (certifications, logos). Collateral Build-Out Updated business cards, one-pagers, service brochures, case studies, proposals, email signatures. Unified templates with security icons and success stories. Social Media Images & Voice Templates for LinkedIn, Instagram, Facebook, YouTube: quote graphics, cyber-threat infographics, quick tips, team BTS. Voice: educational, reassuring, proactive (e.g., "5 Signs You Need Better Cybersecurity"). Webinar & Podcast Series Build-Out "Snap Secure Sessions" webinars and "Snap Tech Talks" podcast. Included branded graphics, intro/outro templates, episode art, promo assets, landing pages to establish thought leadership in security and IT efficiency. Outcome The refresh created a cohesive, modern identity that better conveys expertise and care. Early results: higher website engagement, increased social interaction, stronger webinar turnout. Snap Tech IT now feels like a trusted, approachable ally prioritizing real security and business success. View this project and others: https://www.twine.net/signin https://www.twine.net/signin…
    uniE621 Screaming Squirrel Brand Identity
    For my client, I led the complete brand launch for Screaming Squirrel Media—a refreshing marketing & design agency that offers top-tier creative and strategy at honest prices, without hidden fees or long-term lock-ins. We started with discovery to nail their core: decades of marketing leadership experience, frustration with overpriced agencies and unreliable freelancers, and a mission to be "creatives on-demand" who build authentic relationships and deliver real results. I created the business name "Screaming Squirrel Media." It captures their high-energy, attention-grabbing style—bold and playful, like a squirrel that's not quietly collecting nuts but screaming to stand out in a noisy market. It rejects stuffy corporate vibes and screams approachability, fun, and impact. I designed the logo: a stylized, energetic squirrel in mid-scream with dynamic lines and expressive flair, integrated with bold, modern typography. It pairs with a vibrant palette—electric pops of teal and orange against clean neutrals—for energy that's memorable but not chaotic. I defined the brand voice & tone: casual, enthusiastic, human, and direct. Full of relatable phrases like "We hear you!", "Let's grab a cup of joe," "ditch the stuffy suits," "roll up our sleeves together," and "squirrel energy included." It's authentic and fun, never corporate—building trust through honesty, humor, and zero fluff. For content & messaging, I wrote foundational copy: taglines like "Rethink the way you do Marketing" and "Unlike any agency you've ever seen!"; service descriptions highlighting transparent, scalable pay-per-use work in branding, strategy, content, and digital/print; plus pain-point solutions and social-proof elements. I built the full website: modern, mobile-first, fast-loading, SEO-optimized structure with strong CTAs ("Let's Have Coffee"), lead forms, services pages, portfolio/case studies, reviews, and "The Nest" blog framework for actionable tips and inspiration. It flows to convert visitors into real conversations. I set up their social presence: optimized profiles (bios, visuals, links aligned to the brand), a 30-day launch calendar blending educational content, behind-the-scenes fun, client wins, and squirrel-themed graphics/reels/stories. Included posting schedules, engagement tactics, and analytics basics to grow organically and drive leads. The outcome? A cohesive, standout brand that's 100% true to their vision—bold, approachable, effective, and ready to scale. From name to live site and social kickoff, it was exciting to bring this energetic, client-first identity to life! logo webdesigner designer branding…
    paper Corporate Overview Video

    As the Creative Director behind the Stratix Overview video, I have to say—this project was all about clarity, authenticity, and cutting through the clutter in a crowded enterprise tech space.The objective was straightforward but ambitious: We needed a short, compelling piece that instantly communicates the full scope of what Stratix does—end-to-end managed mobility services—while spotlighting our biggest differentiator: we truly handle everything in-house, from start to finish. No handoffs to third parties, no fragmented supply chains. From initial strategy and procurement, through custom engineering, high-speed kitting and configuration in our Atlanta facility, deployment, 24/7 support, certified repairs, expense optimization, spare pool management, all the way to sustainable ITAD and recycling—we own every step. In an industry where most players outsource chunks of the lifecycle, we wanted the video to visually prove that Stratix is built differently: one cohesive, expert team controlling the entire process to deliver that rock-solid “nonstop mobility” guarantee.

    We aimed for something that feels human and approachable—not another sterile corporate explainer. The goal was to make prospects (Fortune 500 leaders, healthcare execs, education IT directors, logistics pros) think, “These guys get it. They live this every day, and they can scale it for us without dropping the ball.” It had to showcase our nearly 40 years of pure-play focus, our state-of-the-art in-house capabilities, and the real outcomes we drive: higher productivity, seamless uptime, customized solutions across multiple UEM platforms, and those impressive metrics like top-tier first-call resolution and NPS.

    The outcome? I’m really proud of how it landed. The video brings the story to life with clean visuals of our facility, real workflow shots, and a narrative flow that builds trust quickly—usually in under two minutes. It doesn’t just list services; it shows the seamless handoff (or lack thereof) between stages, reinforcing why clients stick with us long-term. We’ve seen it become a powerful entry point: prospects watch it, get the “aha” moment about our end-to-end control, and jump straight into deeper conversations feeling confident we’re not just another vendor.

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