Hanna Tosney

Lead the multi-channel 'Founded on Fairness' campaign supporting brand repositioning and refresh. Managed campaign delivery from creative concept to execution across print, digital, and social media. Collaborated with cross-functional teams to align brand communications with strategic objectives.

Planned, delivered and optimised integrated marketing campaigns across digital, print, email, social media, press, and out-of-home advertising aligned to corporate and customer communications strategies. Created insight-driven campaign briefs and worked closely with in-house creative teams and external agencies to produce engaging marketing materials. Applied a test & learn approach to creative and messaging, using insight and performance data to refine activity and influence future strategy. Managed campaign prioritisation and stakeholder communications to ensure timely, compliant delivery and strong ROI. Strengthened agency relationships and ensured alignment with marketing objectives and regulatory requirements.

A competitive Talent development programme designed to develop future talent; developed broad business knowledge and skills in customer experience and cross-team collaboration. Identified opportunities to improve customer journey and internal processes.