Enthusiastic and highly organised marketing professional with extensive experience delivering integrated, multi-channel campaigns in both B2B and B2C sectors. Strong communicator and influencer with proven ability to manage multiple stakeholders, including agency partners, to deliver impactful marketing campaigns and communications. Confident, approachable, and collaborative, with a passion for creative, insight-driven marketing. I plan, deliver, and optimise campaigns across digital, print, email, social media, press, and out-of-home advertising, aligning activity to corporate strategies. I create insight-driven briefs, collaborate with in-house creative teams and external agencies, and apply a test-and-learn approach to refine messaging and drive ROI while ensuring regulatory compliance and strong stakeholder relationships.

Enthusiastic and highly organised marketing professional with extensive experience delivering integrated, multi-channel campaigns in both B2B and B2C sectors. Strong communicator and influencer with proven ability to manage multiple stakeholders, including agency partners, to deliver impactful marketing campaigns and communications. Confident, approachable, and collaborative, with a passion for creative, insight-driven marketing. I plan, deliver, and optimise campaigns across digital, print, email, social media, press, and out-of-home advertising, aligning activity to corporate strategies. I create insight-driven briefs, collaborate with in-house creative teams and external agencies, and apply a test-and-learn approach to refine messaging and drive ROI while ensuring regulatory compliance and strong stakeholder relationships.

Available to hire

Enthusiastic and highly organised marketing professional with extensive experience delivering integrated, multi-channel campaigns in both B2B and B2C sectors. Strong communicator and influencer with proven ability to manage multiple stakeholders, including agency partners, to deliver impactful marketing campaigns and communications. Confident, approachable, and collaborative, with a passion for creative, insight-driven marketing.

I plan, deliver, and optimise campaigns across digital, print, email, social media, press, and out-of-home advertising, aligning activity to corporate strategies. I create insight-driven briefs, collaborate with in-house creative teams and external agencies, and apply a test-and-learn approach to refine messaging and drive ROI while ensuring regulatory compliance and strong stakeholder relationships.

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Language

English
Fluent

Work Experience

Senior Marketing Specialist at Skipton Building Society
September 1, 2017 - Present
Planned, delivered and optimised integrated marketing campaigns across digital, print, email, social media, press, and out-of-home advertising aligned to corporate and customer communications strategies. Created insight-driven campaign briefs and worked closely with in-house creative teams and external agencies to produce engaging marketing materials. Applied a test & learn approach to creative and messaging, using insight and performance data to refine activity and influence future strategy. Managed campaign prioritisation and stakeholder communications to ensure timely, compliant delivery and strong ROI. Strengthened agency relationships and ensured alignment with marketing objectives and regulatory requirements.
Brand Lead (6-month secondment) at Skipton Building Society
January 1, 2025 - July 1, 2025
Lead the multi-channel 'Founded on Fairness' campaign supporting brand repositioning and refresh. Managed campaign delivery from creative concept to execution across print, digital, and social media. Collaborated with cross-functional teams to align brand communications with strategic objectives.
Programme Participant at Skipton Building Society
September 1, 2016 - September 1, 2018
A competitive Talent development programme designed to develop future talent; developed broad business knowledge and skills in customer experience and cross-team collaboration. Identified opportunities to improve customer journey and internal processes.
Marketing Assistant and Receptionist at James Pye & Son, Estate Agency
July 1, 2012 - September 1, 2016
Managed website content, monthly magazine, and social media channels. Coordinated photography and visual marketing assets for digital and physical displays. Supported customer and legal communications and property management tasks.
Beauty Advisor at Estée Lauder, House of Fraser
January 1, 2015 - June 1, 2015
Delivered excellent customer service and product knowledge in a luxury retail environment. Promoted brand loyalty and increased sales through customer engagement and personalized recommendations.

Education

A-levels at Skipton Girls’ High School
January 1, 2010 - January 1, 2012
GCSEs at Skipton Girls’ High School
January 1, 2005 - January 1, 2010
NVQ Level 2 in Business & Administration at North Lancs Training Group
January 1, 2014 - January 1, 2015

Qualifications

Agile Marketing Project Management
January 1, 2023 - February 14, 2026
CIM Level 4 Certificate in Professional Marketing
January 1, 2018 - January 1, 2020
Hootsuite Platform Certification
January 1, 2018 - February 14, 2026
Social Marketing Certification
January 1, 2018 - February 14, 2026
Advanced Social Advertising Certification
January 1, 2018 - February 14, 2026
NVQ Level 2 in Business & Administration
January 1, 2014 - January 1, 2015
A-levels: Applied Business (B) and English Language (D)
January 1, 2010 - January 1, 2012
GCSEs
January 1, 2005 - January 1, 2010

Industry Experience

Financial Services, Professional Services, Retail, Media & Entertainment