I'm Zach Richards, a Creative Director and Social Media Strategist with a focus on short-form video, organic growth, and scalable content systems. I thrive on turning ideas into engaging, results-driven content and leading teams through fast-paced production cycles. From Coca-Cola-scale campaigns to diverse brands, I design and execute video-first strategies, oversee end-to-end content production, and optimize for audience engagement across Facebook, Instagram, TikTok, YouTube, and LinkedIn. I prioritize clear process, strong communication, and high-volume project execution to build durable brand momentum. Built audiences to 1M+ followers and 500M+ video views.

Zach Richards

I'm Zach Richards, a Creative Director and Social Media Strategist with a focus on short-form video, organic growth, and scalable content systems. I thrive on turning ideas into engaging, results-driven content and leading teams through fast-paced production cycles. From Coca-Cola-scale campaigns to diverse brands, I design and execute video-first strategies, oversee end-to-end content production, and optimize for audience engagement across Facebook, Instagram, TikTok, YouTube, and LinkedIn. I prioritize clear process, strong communication, and high-volume project execution to build durable brand momentum. Built audiences to 1M+ followers and 500M+ video views.

Available to hire

I’m Zach Richards, a Creative Director and Social Media Strategist with a focus on short-form video, organic growth, and scalable content systems. I thrive on turning ideas into engaging, results-driven content and leading teams through fast-paced production cycles.

From Coca-Cola-scale campaigns to diverse brands, I design and execute video-first strategies, oversee end-to-end content production, and optimize for audience engagement across Facebook, Instagram, TikTok, YouTube, and LinkedIn. I prioritize clear process, strong communication, and high-volume project execution to build durable brand momentum. Built audiences to 1M+ followers and 500M+ video views.

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Language

English
Fluent

Work Experience

Creative Director & Owner at High Off Life Marketing
December 1, 2017 - Present
Built video-first social strategies for brands across Facebook, Instagram, TikTok, YouTube, and LinkedIn. Grew audience to 1M+ followers and 500M+ organic video views. Created High Off Life TV reaching 50K+ YouTube subscribers with 250+ videos published. Directed content production for podcasts, interviews, campaigns, testimonials, and studio shoots. Managed content systems across scripting, production, editing, publishing, analytics, and contractors. Managed complex projects from start to finish. Built a strong foundation in process management, communication, quality control, and high-volume project execution.
Samples & Exports Specialist at The Coca-Cola Company
November 1, 2011 - December 1, 2017
Built video-first social strategies for brands across Facebook, Instagram, TikTok, YouTube, and LinkedIn. Grew Born Famous to 1.4M+ followers and 500M+ organic video views. Created High Off Life TV, reaching 50K+ YouTube subscribers with 250+ videos published. Directed content production for podcasts, interviews, campaigns, testimonials, and studio shoots. Managed content systems across scripting, production, editing, publishing, analytics, and contractors. Managed complex projects from start to finish. Built a strong foundation in process management, communication, quality control, and high-volume project execution.

Education

at Harrisburg Area Community College
January 11, 2030 - June 21, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services