I'm Hande Selim Sanli, a strategic marketing leader and consultant based in Istanbul with almost 15 years of experience building and scaling marketing operations for global FMCG, dermocosmetic, and consumer brands. I blend 360° brand and product marketing with data-driven insights, leading cross-functional teams and advising clients on complex marketing challenges. I excel at turning data into actionable business insights, developing performance-driven frameworks, and optimizing campaign effectiveness through analytics and market intelligence. I am adept at end-to-end go-to-market planning, product launches, and coordinating across sales, e-commerce, medical, and media teams, with a strong focus on ROI and business impact.…

Hande Selim Sanli

I'm Hande Selim Sanli, a strategic marketing leader and consultant based in Istanbul with almost 15 years of experience building and scaling marketing operations for global FMCG, dermocosmetic, and consumer brands. I blend 360° brand and product marketing with data-driven insights, leading cross-functional teams and advising clients on complex marketing challenges. I excel at turning data into actionable business insights, developing performance-driven frameworks, and optimizing campaign effectiveness through analytics and market intelligence. I am adept at end-to-end go-to-market planning, product launches, and coordinating across sales, e-commerce, medical, and media teams, with a strong focus on ROI and business impact.…

Available to hire

I’m Hande Selim Sanli, a strategic marketing leader and consultant based in Istanbul with almost 15 years of experience building and scaling marketing operations for global FMCG, dermocosmetic, and consumer brands.

I blend 360° brand and product marketing with data-driven insights, leading cross-functional teams and advising clients on complex marketing challenges. I excel at turning data into actionable business insights, developing performance-driven frameworks, and optimizing campaign effectiveness through analytics and market intelligence. I am adept at end-to-end go-to-market planning, product launches, and coordinating across sales, e-commerce, medical, and media teams, with a strong focus on ROI and business impact.

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Skills

Experience Level

Language

English
Fluent
Spanish; Castilian
Beginner

Work Experience

Marketing Manager – Dermocosmetics Business Unit at Pierre Fabre Turkey
February 1, 2025 - December 1, 2025
Led development and execution of 360° marketing strategies for Avène and Ducray within the dermocosmetics category; planned integrated campaigns across digital, offline, social, and e‑commerce; supervised product launches, hero SKU activations, and seasonal programs; managed influencer marketing, social media, and content creation; conducted market analyses and ROI optimization; coordinated with creative, media, and PR agencies.
Digital Marketing Manager – Dermocosmetics Business Unit at Pierre Fabre Turkey
January 1, 2024 - February 1, 2025
Designed digital marketing strategies aligned with global goals and local growth objectives; established KPIs, monitored team performance, and translated performance data into actionable insights; built a digital marketing function from the ground up, including media agency management, content creation, and retail media management; led ROI optimization across META, Google, and local marketplaces; reported to senior leadership.
Digital Marketing Manager – MX (Mobile Experience) Marketing Team at Samsung Electronics Turkey
January 1, 2023 - December 31, 2024
Spearheaded digital marketing for mobile products including wearables, smartphones, tablets, headphones; localised content for launches; aligned campaigns with global strategy; managed budgets for content creation and production; recognised as Employee of the Year for pivotal work on two flagship campaigns.
Brand Manager of Therapeutics Category - North Africa, Middle East, Israel, Turkey, and French Overseas at Colgate Palmolive
January 1, 2021 - December 31, 2023
Led regional brand activities across multiple regions; managed media, consumer and trade promotions, market research, product development, pricing, and operations planning; owned media channels; built the brand innovation grid; delivered country-specific strategies and ROI-focused initiatives; launched Meridol Türkiye.
Regional Digital & Media Coordinator - North Africa, Middle East, Israel, Turkey, and French Overseas at Colgate Palmolive
January 1, 2019 - December 31, 2021
Collaborated with HUB Head of Media and Digital Transformation to deliver media programs; managed influencer marketing campaigns, content creation, and project management; supported media agency operations; oversaw media investments with efficiency focus; contributed to CRM initiatives and regional engagement.
Strategist – Nestlé Account Team at Mindshare Turkey
January 1, 2017 - December 31, 2019
Led media strategy development and execution for Nestlé Turkey; created annual online and offline plans; managed traditional and digital channels; contributed to a successful three-year Nestlé Turkey contract and provided strategic consulting and performance assessment frameworks.
Digital Planning Executive – Nestlé Digital Team at GroupM Turkey
January 1, 2016 - December 31, 2017
Managed digital media planning for Nestlé sub-brands across Google, social, and other online channels; coordinated with internal teams and media partners to drive ideation and execution.
Digital Trafficking Executive at Maxus Turkey
January 1, 2015 - December 31, 2016
Oversaw communications, billing, and scheduling for online advertisements; uploaded ads, generated tracking codes, and tracked campaign success using DoubleClick; provided regular updates to the Brand Advertising Manager.
Managing Partner at Comland UK, Istanbul & London
February 1, 2025 - Present
Directs firm strategy, client relationships, and delivery of integrated marketing solutions; leads a team of marketers and strategists to drive performance-driven, ROI-focused outcomes across markets.
Regional Oral Care Brand Manager of Therapeutics Category at Colgate Palmolive Company
January 1, 2019 - January 1, 2023
Led media, consumer and trade promotions, market research, product development, pricing, volume and operations; created brand innovations; developed country-specific assets; reported KPIs to senior leadership.
Regional Digital & Media Coordinator at Colgate Palmolive Company
January 1, 2019 - January 1, 2021
Coordinated media programs across North Africa, Middle East, Israel, Turkey, and French Overseas; managed influencer campaigns, content creation, media agency operations and budgets; contributed to CRM and digital growth initiatives.
Strategist – Nestlé Account Team at Mindshare Turkey Media Agency
January 1, 2017 - January 1, 2019
Provided strategic consulting for Nestlé Turkey; developed annual media strategies; managed online and offline projects; secured a three-year Nestlé Turkey contract.
Digital Planning Executive – Nestlé Digital Team at GroupM Turkey Media Agency
January 1, 2016 - January 1, 2017
Managed digital media planning for Nestlé sub-brands; coordinated with internal teams and media partners to optimize campaigns.
Digital Trafficking Executive at Maxus Turkey Media Agency
January 1, 2015 - January 1, 2016
Oversaw communications, billing and scheduling for advertisements; tracked campaign performance using DoubleClick; ensured accurate ad placements.

Education

Digital and Social Media Marketing Management at Bahcesehir University, Istanbul, Turkey
January 11, 2030 - March 23, 2026
B.A. in Information and Document Management at Istanbul University, Istanbul, Turkey
January 11, 2030 - March 23, 2026
Digital and Social Media Marketing Management at Bahcesehir University
January 11, 2030 - March 23, 2026
B.A. in Information and Document Management at Istanbul University
January 11, 2030 - March 23, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Professional Services, Retail, Healthcare

Skills

Experience Level