Hande Selim Sanli

Available to hire

I'm Hande Selim Sanli, a strategic marketing leader and consultant based in Istanbul with almost 15 years of experience building and scaling marketing operations for global FMCG, dermocosmetic, and consumer brands.

About

I’m Hande Selim Sanli, a strategic marketing leader and consultant based in Istanbul with almost 15 years of experience building and scaling marketing operations for global FMCG, dermocosmetic, and consumer brands.

I blend 360° brand and product marketing with data-driven insights, leading cross-functional teams and advising clients on complex marketing challenges. I excel at turning data into actionable business insights, developing performance-driven frameworks, and optimizing campaign effectiveness through analytics and market intelligence. I am adept at end-to-end go-to-market planning, product launches, and coordinating across sales, e-commerce, medical, and media teams, with a strong focus on ROI and business impact.

  • 11 years' experience
  • Joined March 2026

Languages

  • EnglishFluent
  • Spanish; CastilianBeginner

Industry experience

  • Consumer Goods
  • Media & Entertainment
  • Professional Services
  • Retail
  • Healthcare

More experts in Istanbul, Turkey

Work experience· 14 roles

Managing Partner · Comland UK, Istanbul & LondonFeb 2025 – Present · 1 yr 10 mos

Directs firm strategy, client relationships, and delivery of integrated marketing solutions; leads a team of marketers and strategists to drive performance-driven, ROI-focused outcomes across markets.

Marketing Manager – Dermocosmetics Business Unit · Pierre Fabre TurkeyFeb 2025 – Dec 2025 · 11 mos

Led development and execution of 360° marketing strategies for Avène and Ducray within the dermocosmetics category; planned integrated campaigns across digital, offline, social, and e‑commerce; supervised product launches, hero SKU activations, and seasonal programs; managed influencer marketing, social media, and content creation; conducted market analyses and ROI optimization; coordinated with creative, media, and PR agencies.

Digital Marketing Manager – Dermocosmetics Business Unit · Pierre Fabre TurkeyJan 2024 – Feb 2025 · 1 yr 2 mos

Designed digital marketing strategies aligned with global goals and local growth objectives; established KPIs, monitored team performance, and translated performance data into actionable insights; built a digital marketing function from the ground up, including media agency management, content creation, and retail media management; led ROI optimization across META, Google, and local marketplaces; reported to senior leadership.

Digital Marketing Manager – MX (Mobile Experience) Marketing Team · Samsung Electronics TurkeyJan 2023 – Dec 2024 · 2 yrs
Brand Manager of Therapeutics Category - North Africa, Middle East, Israel, Turkey, and French Overseas · Colgate PalmoliveJan 2021 – Dec 2023 · 3 yrs
Regional Digital & Media Coordinator · Colgate Palmolive CompanyJan 2019 – Jan 2021 · 2 yrs 1 mo
Regional Oral Care Brand Manager of Therapeutics Category · Colgate Palmolive CompanyJan 2019 – Jan 2023 · 4 yrs 1 mo
Regional Digital & Media Coordinator - North Africa, Middle East, Israel, Turkey, and French Overseas · Colgate PalmoliveJan 2019 – Dec 2021 · 3 yrs

Education

Digital and Social Media Marketing Management · Bahcesehir University, Istanbul, Turkey2030 – 2026
B.A. in Information and Document Management · Istanbul University, Istanbul, Turkey2030 – 2026
Digital and Social Media Marketing Management · Bahcesehir University2030 – 2026
B.A. in Information and Document Management · Istanbul University2030 – 2026

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