Available to hire
I am Sahar Houri, an experienced copywriter and digital marketing specialist with 8+ years crafting content and boosting brand presence online. I collaborate with editors, directors, and account managers to ensure projects meet creative and technical standards, rewriting and restructuring content to create a cohesive brand voice that resonates with audiences.
My work spans media, education, and marketing, including developing marketing strategies, social media calendars, and conducting social listening to drive engagement. I thrive in collaborative environments and love turning ideas into clear, impactful messages that boost reach and results.
Experience Level
Language
English
Fluent
Arabic
Fluent
French
Advanced
Work Experience
Senior Copywriter & Creative Strategist at Prime Digital
September 1, 2021 - PresentDeveloped marketing strategies and plans tailored for diverse industries, including large governmental clients, delivering impactful results and aligning with client objectives. Worked on copywriting, training, creating impactful social media and marketing strategies, developing content calendars, and conducting social listening to ensure audience engagement and brand relevance. Managed content creation and editing, producing innovative messaging that effectively conveyed brand identity and resonated with target audiences, generating over 500M impressions.
Copywriter at JellySmack
June 1, 2021 - September 1, 2021Collaborated with editors, directors, and account managers to ensure projects met creative and technical standards. Rewrote and restructured content for the company's creative guidelines. Created a style guide that set standards for writing and formatting, resulting in a more unified content style across all platforms.
Journalist at The Daily Star / Al-Arabiya English
June 1, 2018 - September 1, 2020Produced a series of news stories that significantly increased website traffic and reader engagement. Covered major breaking news and provided timely updates to readers. Conducted in-depth interviews with major public figures resulting in exclusive stories. Hired and trained interns.
Senior Copywriter & Creative Strategist at Jellysmack
June 1, 2021 - September 1, 2021Developed marketing strategies and tailored campaigns for diverse industries, including large governmental clients, delivering impactful results and aligning with client objectives. Worked on copywriting, training, creating impactful social media and marketing strategies, developing content calendars, and conducting social listening to ensure audience engagement and brand relevance. Managed content creation and editing, producing innovative messaging that effectively conveyed brand identity and resonated with target audiences, generating over 500M impressions.
Education
Bachelor of Arts in Media & Communications at American University of Beirut
September 1, 2014 - June 1, 2018Bachelor of Arts at American University of Beirut
September 1, 2014 - June 1, 2018Qualifications
Industry Experience
Media & Entertainment, Education, Government, Software & Internet, Professional Services
Experience Level
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