Gabriela Hernández

In my role at Skytex, I was responsible for managing internal communications, ensuring that all employees were aligned with the company's goals and values. I developed creative seasonal campaigns, designing attractive and functional printed materials, such as striking window displays highlighting our products, informative infographics that facilitated the understanding of key data, speakers that promoted interaction at points of sale, and personalized gift cards that strengthened the emotional connection with our customers. Each piece was conceived with attention to detail and a brand-centric approach, contributing to a cohesive and memorable experience for the public.

During my time at Blindcorp, I played a multifaceted role as a content creator, community manager, and designer. I developed and executed effective strategies to position the brand on Instagram, utilizing engaging tactics that fostered engagement and growth within our community. I created impactful visual content, including graphics, videos, and posts that reflected the brand's identity and captured the audience's attention. Additionally, I managed follower engagement, responding to comments and messages, which strengthened our relationship with our audience. My focus on analytics allowed me to adjust strategies in real time, maximizing the reach and effectiveness of our campaigns. Thanks to these initiatives, we achieved a significant increase in brand visibility and engagement on the platform.

In my role at Grupo Xven, I was responsible for creating dynamic and engaging social media content for the company's key brands. I designed posts that not only captured the audience's attention but also effectively communicated each brand's values and messages. Additionally, I developed corporate materials, including personalized notebooks, functional calendars, and creative tablecloths, all designed to reflect the company's visual identity. My focus was on ensuring consistent and engaging visual communication across all formats, which strengthened the brand's presence and facilitated the connection with our customers. I worked collaboratively with other teams to ensure that each piece of content and design met quality standards and aligned with established strategies.