Available to hire
I am Alesha Neely, a senior events executive who builds globally scalable, high-impact event programs for associations, enterprise brands and tech communities. I excel at turning complex concepts into unforgettable experiences by aligning strategy, design, and execution with measurable business outcomes.
I thrive leading cross-functional teams and vendor networks—from planning and budgeting to on-site production—while maintaining a friendly, collaborative approach that delivers top-notch results for clients and partners.
Language
English
Fluent
Spanish; Castilian
Intermediate
Work Experience
Owner and Chief Experience Officer at HWE Events LLC
January 1, 2025 - PresentFounded and lead HWE Events LLC to deliver high-impact, globally scalable live and hybrid event experiences for enterprise clients; oversee end-to-end event production, budgeting, team building, and cross-functional collaboration with Google Cloud leadership and partners to align with corporate and community goals.
Senior Director of Events at C2C Global
January 1, 2022 - January 1, 2024Built an Event Program from scratch for a startup customer community for Google Cloud; produced 100+ high-end dinners and events annually across 15 key regions, driving over $2M in partner revenue. Recruited, hired and trained a high-performing, multinational team of event planners; oversaw P&L, budgeting, forecasting, and reporting; aligned events with strategic objectives.
Senior Manager, CES Operations at American Society of Clinical Oncology (ASCO)
January 1, 2020 - January 1, 2022Led all CES operations related to Tech West, including budget management, vendor coordination, signage, floor plans, and on-site execution, ensuring seamless event delivery for the Sands Expo and The Venetian venues.
Manager, Event Services at SmithBucklin Corporation
December 31, 2003 - December 31, 2015Produced and managed 4–6 successful client events annually across various industries; oversaw vendor relations (Freeman, Spargo, WTG), designed floor plans and signage, managed contracts and security, and ensured efficient budgeting and logistics for large-scale events.
Manager, Event Services at SmithBucklin Corporation
November 1, 2004 - December 30, 2016Produced and managed 4-6 successful client events each year in a variety of industries
● Appointed as technology expert for the department working with all digital vendors including RFPs, recommendations, training and problem solving
● Developed event strategy including sales process, floor plan management, and analyzing feedback
● Led, mentored, and developed a team of 4+ event planners, fostering a culture of excellence and continuous learning, and ensuring top-tier execution for all events
● Built strong relationships with vendors, sponsors, board/committee members and clients
● Budgeted and contracted all vendors including security, first aid, decorator, floral and more
● Created exhibitor communication plans with newsletters, online exhibitor resource centers, service manuals, exhibitor webinars and more
● Clients included Plastics, NAFEM, HP, PTC, BAI, IOUG and APEC with 5 events on the TSNN Top 250
Education
Bachelor of Science, Marketing at University of Richmond
January 1, 1999 - January 1, 2003Bachelor of Arts, Rhetoric and Communication Studies at University of Richmond
January 1, 1999 - January 1, 2003Qualifications
Certified Event Manager (CEM)
January 11, 2030 - April 30, 2026Industry Experience
Media & Entertainment, Professional Services, Software & Internet
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