Available to hire
Hi, I’m Habiba Eldemerdash, a creative storyteller and social media manager with a background in journalism and digital media. I craft engaging, visuals-led content across Instagram, TikTok, and university channels to drive growth and foster vibrant online communities. I love turning ideas into authentic stories, collaborating with students, brands, and teams to deliver campaigns that resonate and inform.
I’m passionate about brand identity, editorial content, and multimedia storytelling — from short-form videos and articles to live events and podcasts. In every project I focus on authentic voice, clear visuals, and data-informed decisions to maximize reach and impact.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Arabic
Fluent
Work Experience
Social Media Manager at Canadian University Dubai
December 31, 2024 - September 17, 2025Managed campaigns, created editorial content and multimedia assets, oversaw social media channels, led content creation and university web presence; conducted market research and analyzed engagement; coordinated events and partnerships; supported on-site activities; improved brand storytelling.
Social Media Manager at Canadian University Dubai
December 31, 2024 - September 17, 2025Led social media strategy across Instagram, TikTok, and LinkedIn. Created and curated content for social platforms and the university website. Developed and executed the Career Fair 2024 campaign, collaborating with companies and students. Conducted market research and supported campaign analytics. Interviewed students, staff, and company representatives to generate authentic, story-driven content for campaigns and coverage. Hosted engaging interviews for editorial, podcasts, and video formats. Optimized content for SEO and WordPress publishing. Monitored performance and adjusted strategy to grow engagement.
Social Media Manager at Canadian University Dubai
January 1, 2024 - October 7, 2025Created and curated content for social platforms and the university website. Led the 2024 Career Fair campaign, collaborated with partner companies and students, conducted market research, and analyzed campaign results. Produced and hosted engaging interviews for editorial, podcasts, and video formats. Managed Instagram, TikTok, and LinkedIn presence; built a cohesive online brand identity through storytelling-driven content. Utilized Canva, WordPress, CapCut, and Adobe Premiere; supported on-site events and coverage. Wrote editorial articles and newsletters, and supported SEO publishing.
Social Media Manager at Canadian University Dubai
January 1, 2024 - October 7, 2025Built cohesive online brand identity through storytelling-driven content; managed Instagram and TikTok presence; drove growth and community engagement; produced short-form video content and tracked weekly performance; oversaw content planning, creation, and performance analysis; collaborated with students, faculty, and external partners.
Social Media Manager at Canadian University Dubai
January 1, 2024 - September 17, 2025Experience across PR, editorial, and social media, with a track record of managing campaigns, writing published articles, and producing multimedia content. Skilled at bringing stories to life, whether through writing, video, events, or digital platforms. Find here my online portfolio.
Social Media Manager at Canadian University Dubai
January 1, 2024 - September 17, 2025Created and curated content for social media and the university website; led campaigns such as Careers Fair 2024, conducted market research, interviewed stakeholders to produce authentic, story-driven content, and managed Instagram, TikTok, and LinkedIn presence. Produced short-form videos, wrote newsletters, designed assets, and optimized content for SEO using WordPress.
Social Media Manager at Canadian University Dubai
January 1, 2024 - September 17, 2025Led social media marketing initiatives; created and curated content for social platforms and the university website; developed and executed the Career Fair 2024 campaign, collaborating with companies and students; conducted market research and campaign analysis; conducted interviews with students, staff, and company representatives to generate authentic, story-driven content; hosted interviews for editorial, podcast, and video formats; managed Instagram, TikTok, LinkedIn; produced short-form video content and newsletters; designed graphics in Canva to support brand identity.
Social Media Manager at Canadian University Dubai
January 1, 2024 - September 17, 2025Supported marketing initiatives; content creation; campaign management; content for social platforms and the university website; led Career Fair 2024 campaign; market research; interviewed students, staff, and company representatives for authentic, story-driven content; interviewed and hosted editorial, podcast, and video formats; managed Instagram, TikTok, LinkedIn; copywriting; graphic design; video production and editing; event planning and coverage; SEO and publishing; advanced MS Office.
Social Media Manager at Canadian University Dubai
January 1, 2024 - September 17, 2025Managed social media strategy and content creation for the university, developed editorial content across Instagram, TikTok, and LinkedIn; coordinated with departments for campaigns; tracked KPIs and produced weekly performance reports. Built a cohesive online brand identity through storytelling and engaging content; interviews and hosting for editorial, podcasts, and video content.
Social Media Manager at Canadian University Dubai
January 1, 2024 - September 17, 2025Managed Instagram and TikTok presence, driving growth and community engagement. Produced short-form video content and tracked weekly performance. Built cohesive online brand identity through storytelling-driven content.
Storyteller / Content Creator at Grazia Magazine
January 1, 2023 - PresentManaged Instagram, TikTok, and LinkedIn presence, driving growth and community engagement. Produced short-form video content and tracked weekly performance. Built a cohesive online brand identity through storytelling-driven content.
Social Media Manager at GEMS Metropole School
January 1, 2020 - October 7, 2025Managed school social media campaigns, created and curated content, and contributed to editorial work. Built and maintained a robust social media presence, supported PR activities and school events, and produced multimedia content across platforms.
Social Media Manager at Gems Metropole School
January 1, 2020 - September 17, 2025Managed school social media presence; content creation; calendar planning; engaged with the community; developed brand presence; organized events and brand collaborations; live content production; podcast recordings; content across Instagram, TikTok, LinkedIn; drove collaborations with brands and influencers; monitored engagement metrics and reported insights to optimize social media strategy.
Social Media Manager at Gems Metropole School
January 1, 2020 - September 17, 2025Led the school's social media presence, created a content calendar, produced short-form video content, and collaborated with staff to showcase school activities and achievements.
Education
Bachelor of Arts in Journalism and Digital Media at Canadian University Dubai
January 1, 2020 - January 1, 2024High School Diploma at GEMS Metropole School
January 1, 2016 - January 1, 2020Bachelor's in Journalism at Canadian University Dubai
January 1, 2020 - January 1, 2024High School Diploma at Gems Metropole School
January 1, 2016 - January 1, 2020High School Diploma at Gems Metropole School
January 1, 2016 - January 1, 2020Bachelor's in Journalism & Digital Media at Canadian University Dubai
January 1, 2020 - January 1, 2024High School Diploma at GEMS Metropole School
January 1, 2016 - January 1, 2020Bachelor's Degree in Journalism and Digital Media at Canadian University Dubai
January 11, 2030 - September 17, 2025Bachelor of Journalism at Canadian University Dubai
January 11, 2030 - September 17, 2025High School Diploma at Gems Metropolitan School
January 1, 2016 - January 1, 2020High School Diploma at Gems Metropole School
January 1, 2016 - January 1, 2020High School Diploma at Gems Metropole School
January 1, 2016 - January 1, 2020High School Diploma at GEMS Metropole School
January 1, 2016 - December 31, 2020Bachelor's in Journalism and Digital Media at Canadian University Dubai
January 1, 2020 - January 1, 2024High School Diploma at GEMS Metropole School
January 1, 2016 - January 1, 2020Bachelor's in Journalism & Digital Media at Canadian University Dubai
January 1, 2020 - January 1, 2024High School Diploma at GEMS Metropole School
January 1, 2016 - January 1, 2020Qualifications
Bachelor's in Journalism
January 1, 2020 - January 1, 2024High School Diploma
January 1, 2016 - January 1, 2020Bachelor's degree in Journalism and Digital Media
January 11, 2030 - September 17, 2025Bachelor’s in Journalism and Digital Media
January 11, 2030 - September 17, 2025Bachelor's in Journalism and Digital Media
January 11, 2030 - September 17, 2025Bachelor's in Journalism and Digital Media
January 11, 2030 - September 17, 2025High School Diploma
January 11, 2030 - September 17, 2025Industry Experience
Media & Entertainment, Education, Professional Services, Travel & Hospitality, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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