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I'm Hadassah Esther, a UI/UX & Product Designer with a strong foundation in user research, interaction design, and visual storytelling. I create intuitive, accessible digital experiences by combining product thinking with polished UI execution, and I thrive in cross-functional collaboration to turn complex problems into delightful interfaces.…

Hadassah Esther Oluwaleke

Product Designer, UI Designer, UX Designer, +4

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I'm Hadassah Esther, a UI/UX & Product Designer with a strong foundation in user research, interaction design, and visual storytelling. I create intuitive, accessible digital experiences by combining product thinking with polished UI execution, and I thrive in cross-functional collaboration to turn complex problems into delightful interfaces.…

Available to hire

I’m Hadassah Esther, a UI/UX & Product Designer with a strong foundation in user research, interaction design, and visual storytelling.
I create intuitive, accessible digital experiences by combining product thinking with polished UI execution, and I thrive in cross-functional collaboration to turn complex problems into delightful interfaces.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

UI/UX & Product Designer at Personal Project

January 1, 2025 - Present

Led the redesign of a FinTech mobile banking app to boost trust and speed. Conducted user interviews, competitive analysis, and journey mapping to identify pain points. Simplified information architecture and core flows for clarity. Created wireframes, a cohesive UI system, and interactive prototypes with micro-interactions. Conducted usability testing with 20 participants, increasing task success from 60% to 94% and reducing completion time by 40%.

UI/UX & Product Designer at Capstone Project: CareFlo Healthcare Platform

January 1, 2026 - Present

Designed an end-to-end, HIPAA-compliant healthcare platform for patients, doctors, and administrators. Conducted multi-role research with 18 participants and mapped friction points across portals. Defined personas and redesigned information architecture for three interconnected portals. Created 60+ wireframes and built a unified design system with role-specific UI patterns. Prototypes covered onboarding, booking, clinical workflows, and admin oversight. Usability tests across all roles achieved 89–100% task success with faster completion times.

UI/UX & Product Designer at Academic Project: SafeWalk Campus Buddy App

January 1, 2025 - Present

Designed a mobile safety app to help students find verified walking buddies and feel safer on campus. Conducted surveys, interviews, and competitive analysis to identify safety concerns and trust barriers. Defined personas, mapped journeys, and structured an intuitive IA for quick matching. Created wireframes, a calm, accessible UI system, and interactive prototypes for matching, tracking, and SOS flows. Usability testing with 20 students yielded a 92% task success rate and increased user confidence after dark.