Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Founder at See Social Consultancy
December 1, 2019 - PresentFounded See Social Consultancy, launching and managing organic and paid content marketing campaigns across Google (Search & Display), Facebook, LinkedIn, Instagram, X, YouTube, TikTok, Podcasts and Snapchat for clients such as ORB Toys, Rose Wagner Media, e-CENS, Nuummite Consulting. Led strategy, content creation, and analytics to help clients increase revenues and generate qualified leads. Earned multiple digital certificates to enhance results analysis.
Social Media Manager at Delivery Hero Middle East (Talabat | ifood.jo | Foodonclick)
September 30, 2016 - October 3, 2025Implemented a social department by recruiting staff, building a customer response team, and integrating three MENA brands into the social media landscape. Managed the Middle East’s leading food delivery company’s social presence with a monthly $150k paid social budget across Facebook, YouTube and Instagram, driving a 60% increase in customer acquisitions and reorders. Used data tools (Radian6, Sprout Social, Agorapulse, Hootsuite, Adjust, GA, Facebook Business Manager) to track ads, leads, sales and acquisitions.
PR/Social Media Executive at Alshaya Group
September 30, 2015 - October 3, 2025Created and managed a yearly marketing plan with a budget of $162k (USD) and monthly content calendars for 5 MENA regions (Kuwait, KSA, UAE, Jordan & Bahrain). Led PR and social campaigns for global beauty brands (Chanel, Dior, Versace, Gucci, Lancome, Tom Ford, Estee Lauder, Clarins, L’Oréal, Calvin Klein, Clinique, Givenchy, Guerlain, Dolce & Gabbana). Reached 340K social followers and contributed to a 20% YoY sales increase through creative advertising and retargeting across Facebook, Google Adwords, Twitter, Instagram, and Foursquare. Used tools like Hootsuite, Sprout Social, and Agorapulse for engagement and reputation management.
Digital Media Manager at Raad Afyouni
September 30, 2012 - October 3, 2025Consulted major clients such as Kuwait Finance House and Wataniya Telecom (now rebranded as Ooredoo) on social media campaigns and KPI analysis, driving data-informed optimization of digital marketing initiatives.
E-Marketing Consultant at Savvy Techworx IT Solutions
April 30, 2011 - October 3, 2025Advised clients on e-commerce, e-marketing, CRO, and CRM; helped integrate the company’s e-commerce SaaS with CRM tools (e.g., Salesforce) to better track leads and optimize sales funnels.
Provincial Coordinator at Canada Federal Government (Student Connections Program)
April 30, 2009 - October 3, 2025Managed a Canada-wide Economic Development Initiative in partnership with five universities (St. Mary’s, St. FX, Mount St. Vincent, Acadia, St. Anne’s). Expanded the program to five branches, increasing clients trained by 177% and revenues by 103%. Managed a $200k yearly budget and coordinated 90+ training events for 300+ business clients; established a partnership with the Alliance of University Business Development Centers of NS to access a large talent pool and SME connections.
Founder at See Social Consultancy
December 1, 2019 - PresentLaunched organic and paid content marketing campaigns on Google (Search & Display), Facebook, LinkedIn, Instagram, X, YouTube, TikTok, Podcasts and Snapchat for clients including ORB Toys, Rose Wagner Media, e-CENS, and Nuummite Consulting. Built and led the social media and content strategy, CRO, and client consulting offerings; helped clients increase revenues and generate leads through multi-channel campaigns. Earned digital certifications to improve analytics and optimization.
Social Media Manager at Delivery Hero Middle East (Talabat | ifood.jo | Foodonclick)
September 1, 2016 - October 3, 2025Implemented a social department by recruiting staff, developing a customer response team, and integrating three MENA brands into the social media landscape. Managed a monthly $150k paid social budget for app install and remarketing campaigns across Facebook, YouTube, and Instagram, resulting in a 60% increase in customer acquisitions and reorders. Built reporting pipelines using tools such as Radian6, Sprout Social, Agorapulse, Hootsuite, Adjust, and Google Analytics to improve ad tracking and performance.
PR/Social Media Executive at Alshaya Group
September 1, 2015 - October 3, 2025Created and managed a yearly marketing plan with a $162k USD budget and produced monthly content calendars for 5 MENA regions. Launched PR and social campaigns for global beauty brands (Chanel, Dior, Versace, Gucci, Lancome, Tom Ford, Estee Lauder, Clarins, L’Oréal, Calvin Klein, Clinique, Givenchy, Guerlain, Dolce & Gabbana). Achieved 340K social followers and contributed to a 20% YoY sales increase through ads and retargeting across Facebook, Google Adwords, Twitter, Instagram, and Foursquare. Used Hootsuite, Sprout Social, and Agorapulse to engage audiences and monitor brand reputation.
Digital Media Manager at Raad Afyouni
September 1, 2012 - October 3, 2025Consulted major clients such as Kuwait Finance House and Wataniya Telecom (now Ooredoo) on social media campaigns and KPI analysis.
E-Marketing Consultant at Savvy Techworx IT Solutions
April 1, 2011 - October 3, 2025Advised clients on leveraging our e-commerce SaaS solution to increase online sales and integrated it with CRM tools (e.g., Salesforce) to better track leads and sales funnels.
Provincial Coordinator at Canada Federal Government (Student Connections Program)
April 1, 2009 - October 3, 2025Managed a provincial initiative in Atlantic Canada in partnership with five universities; expanded the program to five branches, increasing clients trained by 177% and revenues by 103%. Managed a $200k annual budget and coordinated 90+ training events for 300+ business clients; forged a partnership with the Alliance of University Business Development Centers to access a broader talent pool.
Founder at See Social Consultancy
December 1, 2019 - PresentFounder of See Social Consultancy offering paid/organic social media, content creation, client consulting, and CRO. Launched multi-channel campaigns on Google, Facebook, LinkedIn, Instagram, X, YouTube, TikTok, Podcasts and Snapchat for clients including ORB Toys, Rose Wagner Media, e-CENS, and Nuummite Consulting; improved revenues and lead generation; earned Google Analytics, HubSpot Inbound, and Agorapulse certifications to analyze results.
Social Media Manager at Delivery Hero Middle East (Talabat | ifood.jo | Foodonclick)
September 1, 2016 - October 3, 2025Implemented a social department by recruiting staff, developing a customer response team, and integrating three MENA brands into the social media scene. Managed a monthly $150k paid social budget for app installs and remarketing across Facebook, YouTube and Instagram, achieving a 60% increase in customer acquisitions and reorders. Used tools like Radian6, Sprout Social, Agorapulse, Hootsuite, Adjust and Google Analytics to track ads, leads and sales.
PR/Social Media Executive at Alshaya Group
September 1, 2015 - October 3, 2025Created and managed annual marketing plan with a $162k budget and monthly content calendars for 5 MENA regions; launched PR and social campaigns for Chanel, Dior, Versace, Gucci, Lancôme, Estee Lauder, L’Oréal, Calvin Klein, Clinique, Givenchy, Guerlain and Dolce & Gabbana; contributed to 340K followers and a 20% YoY sales increase via digital campaigns; utilized Hootsuite, Sprout Social and Agorapulse.
Digital Media Manager at Raad Afyouni
September 1, 2012 - October 3, 2025Consulted major clients (Kuwait Finance House, Wataniya/Ooredoo) on social media campaigns and KPI analysis; managed client projects in the Middle East.
E-Marketing Consultant at Savvy Techworx IT Solutions
April 1, 2011 - October 3, 2025Advised clients on e-commerce SaaS usage, integrated CRM tools (e.g., Salesforce) to track leads and sales funnels; supported e-commerce and CRM initiatives.
Provincial Coordinator at Canada Federal Government (Student Connections Program)
April 1, 2009 - October 3, 2025Managed a federal government economic development initiative in partnership with five universities; expanded program to five branches, increasing clients trained by 177% and revenues by 103%; managed a $200k yearly budget and coordinated 90+ training events for 300+ businesses; partnered with Alliance of University Business Development Centers for talent access.
Social Media Manager at Delivery Hero Middle East (Talabat | ifood.jo | Foodonclick)
October 1, 2015 - September 30, 2016Implemented a social department, recruited staff, and integrated three MENA brands into the social media scene; managed a monthly $150k paid social budget across Facebook, YouTube and Instagram, resulting in a 60% increase in customer acquisitions and reorders; utilized tools such as Radian6, Sprout Social, Agorapulse, Hootsuite, Adjust, Google Analytics and Facebook Business Manager to track ads, leads and sales.
PR /Social Media Executive at Alshaya Group
September 1, 2012 - September 30, 2015Created and managed a yearly marketing plan with a $162k USD budget and monthly content calendars for 5 MENA regions; launched PR and social media campaigns for global beauty brands (Chanel, Dior, Versace, Gucci, Lancôme, Tom Ford, Estee Lauder, Clarins, L’Oréal, Calvin Klein, Clinique, Givenchy, Guerlain, Dolce & Gabbana); attained 340k social followers and contributed to a 20% YoY sales increase through digital campaigns; used Hootsuite, Sprout Social and Agorapulse for engagement and brand monitoring.
Digital Media Manager at Raad Afyouni
July 1, 2011 - September 30, 2012Consulted major clients such as Kuwait Finance House and Wataniya Telecom (now rebranded as Ooredoo) on social media campaigns and KPI analysis.
E-Marketing Consultant at Savvy Techworx IT Solutions
May 1, 2009 - April 30, 2011Consulted clients on utilizing an e-commerce SaaS solution and CRM tools (Salesforce) to increase website sales and better manage leads/sales funnels.
Provincial Coordinator at Canada Federal Government (Student Connections Program)
November 1, 2006 - April 30, 2009Managed a Canadian Federal Government Economic Development Initiative across five universities; expanded to five branches, increasing clients trained by 177% and revenues by 103%; managed a $200k yearly budget and coordinated 90+ training events; established a partnership with the Alliance of University Business Development Centers of Nova Scotia to access a broader talent pool and SME connections.
PR / Social Media Executive at Alshaya Group
September 1, 2012 - September 30, 2015Launched and managed annual marketing plan (USD 162k) across 5 MENA regions; led PR and social media campaigns for Chanel, Dior, Versace, Gucci, Lancôme, Tom Ford, Estee Lauder, Clarins, L’Oréal, Calvin Klein, Clinique, Givenchy, Guerlain and Dolce & Gabbana; grew 340k followers and contributed towards a 20% YoY sales increase through digital campaigns across Facebook, Google Adwords, Twitter, Instagram, and Foursquare.
Social Media Manager at Delivery Hero Middle East (Talabat, ifood.jo, Foodonclick)
October 1, 2015 - September 1, 2016Implemented a social department by recruiting staff, developing a customer response team and integrating three MENA brands into the social media landscape; managed a monthly $150k paid social budget across Facebook, YouTube and Instagram, driving a 60% lift in customer acquisitions and reorders; used tools like Radian6, Sprout Social, Agorapulse, Hootsuite, Adjust, Google Analytics and Facebook Business Manager to track ads, leads and sales.
Education
MBA Candidate at Sobey School of Business, Saint Mary’s University (SMU)
January 1, 2011 - October 3, 2025Bachelor of Commerce at Sobey School of Business, Saint Mary’s University (SMU)
January 11, 2030 - January 1, 2006Bachelor of Commerce at Sobey School of Business, Saint Mary's University
January 11, 2030 - January 1, 2006MBA Candidate at Sobey School of Business, Saint Mary's University
January 1, 2011 - October 3, 2025Bachelor of Commerce at Sobey School of Business, Saint Mary's University
January 1, 2006 - January 1, 2006MBA Candidate at Sobey School of Business, Saint Mary’s University (SMU)
January 1, 2011 - May 20, 2026Bachelor of Commerce at Sobey School of Business, Saint Mary’s University (SMU)
January 11, 2030 - January 1, 2006Bachelor of Commerce at Sobey School of Business, Saint Mary’s University (SMU)
January 11, 2030 - January 1, 2006MBA Candidate at Sobey School of Business, Saint Mary’s University
January 1, 2011 - May 20, 2026MBA Candidate at Sobey School of Business, Saint Mary's University
January 1, 2011 - May 20, 2026Bachelor of Commerce at Sobey School of Business, Saint Mary's University
January 11, 2030 - January 1, 2006Qualifications
Google Analytics Individual
January 11, 2030 - October 3, 2025Hubspot Inbound Certification
January 11, 2030 - October 3, 2025Agorapulse Social Media Manager
January 11, 2030 - October 3, 2025Google Analytics Advanced
January 11, 2030 - October 3, 2025Google Analytics Power User
January 11, 2030 - October 3, 2025Google Display Ads
January 11, 2030 - October 3, 2025Google Search Ads
January 11, 2030 - October 3, 2025Google Mobile Ads
January 11, 2030 - October 3, 2025Google Video Ads
January 11, 2030 - October 3, 2025Google Analytics Individual Certification
January 11, 2030 - October 3, 2025HubSpot Inbound Certification
January 11, 2030 - October 3, 2025Agorapulse Social Media Manager
January 11, 2030 - October 3, 2025Google Analytics Advanced
January 11, 2030 - October 3, 2025Google Analytics Power User
January 11, 2030 - October 3, 2025Google Display Ads
January 11, 2030 - October 3, 2025Google Search Ads
January 11, 2030 - October 3, 2025Google Mobile Ads
January 11, 2030 - October 3, 2025Google Video Ads
January 11, 2030 - October 3, 2025Google Analytics Individual
January 11, 2030 - October 3, 2025HubSpot Inbound Certification
January 11, 2030 - October 3, 2025Agorapulse Social Media Manager
January 11, 2030 - October 3, 2025Google Analytics Advanced
January 11, 2030 - October 3, 2025Google Analytics Power User
January 11, 2030 - October 3, 2025Google Display Ads
January 11, 2030 - October 3, 2025Google Search Ads
January 11, 2030 - October 3, 2025Google Mobile Ads
January 11, 2030 - October 3, 2025Google Video Ads
January 11, 2030 - October 3, 2025Google Analytics Individual
January 11, 2030 - May 20, 2026HubSpot Inbound Certification
January 11, 2030 - May 20, 2026Agorapulse Social Media Manager
January 11, 2030 - May 20, 2026Google Analytics Advanced
January 11, 2030 - May 20, 2026Google Analytics Power User
January 11, 2030 - May 20, 2026Google Display Ads
January 11, 2030 - May 20, 2026Google Search Ads
January 11, 2030 - May 20, 2026Google Mobile Ads
January 11, 2030 - May 20, 2026Google Video Ads
January 11, 2030 - May 20, 2026Google Analytics Individual
January 11, 2030 - May 20, 2026HubSpot Inbound Certification
January 11, 2030 - May 20, 2026Agorapulse Social Media Manager
January 11, 2030 - May 20, 2026Google Analytics Advanced
January 11, 2030 - May 20, 2026Google Analytics Power User
January 11, 2030 - May 20, 2026Google Display Ads
January 11, 2030 - May 20, 2026Google Search Ads
January 11, 2030 - May 20, 2026Google Mobile Ads
January 11, 2030 - May 20, 2026Google Video Ads
January 11, 2030 - May 20, 2026Google Analytics Individual
January 11, 2030 - May 20, 2026HubSpot Inbound Certification
January 11, 2030 - May 20, 2026Agorapulse Social Media Manager
January 11, 2030 - May 20, 2026Google Analytics Advanced
January 11, 2030 - May 20, 2026Google Analytics Power User
January 11, 2030 - May 20, 2026Google Display Ads
January 11, 2030 - May 20, 2026Google Search Ads
January 11, 2030 - May 20, 2026Google Mobile Ads
January 11, 2030 - May 20, 2026Google Video Ads
January 11, 2030 - May 20, 2026Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Retail, Education, Government
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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